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Finance, Operations, Executive Management

Location:
Germantown, TN
Posted:
July 30, 2019

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Resume:

JASON J. BURKLE

Cell: 901-***-**** – www.linkedin.com/in/jasonburkle/ – ac9xrv@r.postjobfree.com

SENIOR MANAGEMENT EXECUTIVE

CFO / COO / SVP

Proven achievements in high volume, direct to consumer, financial and operations management that includes operations and financial implementation and control, product implementation design, logistics maximization, inventory control, quality assessment, total P&L control, and total quality management in the stand alone and e-commerce environments.

Senior executive with verifiable year-after-year success achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments. Extensive experience in creating highly complex operational and financial systems, which require deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers, seizing control of critical problem areas, over- delivering on customer commitments, and implementing “Exceeds Model” and performance-driven management. Financial Operations Management / Integration-Process Design / Logistics & Distribution Design / Strategic Planning / High Quantity SKU Management / Labor Management / Customer Service Optimization / Contract Negotiation / Inventory Control Design and Management / E-Commerce Operations Expertise / Contract Development and Negotiation / Regulatory Compliance / Lean Production Quality Systems / Commercial and Customer Support / Quality System Implementation

SELECTED ACHIEVEMENT HIGHLIGHTS

Responsible for the redesign and implementation of companywide financial operational strategies to support growth of product line by incorporating new process design, overhauling distribution and inventory control, customer service, and new market channels that increased revenues by 200% within one year.

Negotiated product fulfillment contracts that enhanced delivery of products to consumer base while creating a profit center that, in turn, funded international product campaigns for further market penetration to the worldwide customer. This raised company revenue 30% while reducing costs by 22%.

Proactively increased distribution capacity through creativity, forecasting, automation and inventory control in order to achieve anticipated growth in product delivery capability in a 275+ SKU environment that enabled the ability to fulfill 1900+ packages per operational work shift. This created increased productivity and a reduction in needed labor.

Reduced error percentages in fulfillment through the introduction of quality control practices during pick-pack-ship operations. This decreased returns and cancelations by 19%. PROFESSIONAL EXPERIENCE

TIBURON MANAGEMENT GROUP, LLC

Austin, TX 2013-2018

Private Management and Consulting Company that has been servicing clients since 2013. This single member company handles a wide variety of “contract” services that include Financial, Operations, Human Resources, IT, SAAS projects, Media and Marketing, Risk Management, Logistics and most other higher level functions of business. Mostly based on referral and repeat business clients, it has just been my passion to help business people create Standard Operating Procedures as well as implementation plans that just make sense. This company has been used during other active employment engagements on a part time basis during this time period. SENIORITY HEALTH / SPS, LLC

Austin, TX 2017-2018

Health and Fitness Company with average revenues of 28 million annually. The company provides both online training and physical products that support that effort. It focuses primarily in an e-commerce environment. CFO/COO (INTERIM), Austin, TX 2017-2018

Signed on with this organization for very specific goals needed by the company. This interim position was concluded upon completion of objectives.

Bottom-Line Aggressively attacked fixed cost expenses providing $800K annual savings. Improvement Re-negotiated multiple service and 3rd party vendor contracts including pricing and terms. Converted the financial reporting function from cash basis to accrual basis. This accounted for more stable month to month financial reporting. Operations Converted all financial operations to a more reliable and efficient Re-engineering digital / paperless format. Effectively retrieved $447K in held merchant reserves as well as renegotiated merchant fees and reserve caps in the process.

Growth Worked very closely with potential equity investors and successfully settled on capital investment of 49% equity for cash. This provided the company with additional operating capital for new product design and production as well as additional marketing funding efforts.

CRISIS EDUCATION, LLC

Austin, TX 2013-2017

Start-up company that grew to 15 million in revenue within 12 months by maximizing marketing channels in the e-commerce environment that required strong operational and financial systemization that eventually spawned off two additional multi-million dollar sister companies. CFO/COO/ COFOUNDER, Austin, TX 2013-2017

$30 million conglomerate of e-commerce companies specializing in direct to consumer products within segmented industries of health, self-reliance, and physical consumer goods. DIGITAL MARKETER.COM, LLC / IDEA INCUBATOR, LP

Austin, TX 2008-2013

Effected instant changes to immediately reduce costs by combining business unit assets and creating an allocation of costs system that charged each business unit the by percentage of use model. CEO/COO, Austin, TX 2008-2013

$35 million conglomerate of e-commerce companies producing CPG products within segmented industries composed of e-commerce business training, survival and readiness education, digital marketing and consumer chemical industry.

PMB COMPANIES

Memphis, TN 2002 – July 2008

Organized and grew conglomerate family of business units on the basis of shared responsibilities and competitive advantages in order to capitalize on strengths within their prospective market opportunities. President/COO, Memphis, TN 2005 – 7/2008

$57 million conglomerate of companies producing CPG products within segmented industries composed of business units serving health, dietary supplements, homeopathic OTC drugs, commercial packaging, media services, consulting, printing, and consumer chemicals products. Advanced via promotion to lead 8 divisions with a staff of 313 personnel and to oversee a team of 7 directors across all units/functions, including HR, Finance, Customer Service, Web Marketing and Media Design, Production, Fulfillment and Distribution, Marketing, R&D, Compliance and E-Commerce Search Engine Optimization. Challenged R&D, Metrics and Marketing divisions to enhance the scientific approach to marketing CPG products within channels we were present. Extended that same focus to the phone center, product managers, and development groups. Successfully pushed production to enhance its ability in pushing better quality products out at a more efficient pace.

Bottom-Line Successfully achieved 30% reduction in direct advertising costs while Improvement advancing sales revenue 17%. Enhanced cash flow management in an effort to provide smooth transition to product pipe-line management. Developed CPG bundling with emphasis on contiguous offerings. Built stronger sales volume by 12% while generated on less “cost to market” expense. Operations Led management team in identifying and correcting critical problems; reduced Re-engineering and streamlined overhead expenses, strengthened product gross margins, over- hauled and improved operating processes and systems, resolved product inconsistencies and customer services levels.

Relaxed focus on non-profitable lines through product line sale, discontinuation, or external partnerships.

Growth Capitalized on profitable lines by extending additional products to take advantage of market penetration and established channel management. COO, Operations/Marketing, Memphis, TN 2004 - 2005 Restructured fulfillment operations pipeline to create a faster response to consumer demands. Established quality control throughout the customer care network. Developed automated systems within the distribution process in order to provide a contiguous product consistently. Bottom-Line Led the research, development, formulation, regulatory, marketing plan, Improvement product design, and deployment of 62 CPG products. Resulted in increased revenues of 48% EBITDA.

Aggressively marketed products to additional channels in addition to E- Commerce including retail, wholesale, distributorship, and international direct. Growth Proactively initiated plan to establish external marketing channels for internal service groups to capture revenue from daily operations. Created offerings within products fulfillment group, printing, copy/web team, customer service, and wholesale of raw materials inventory. This plan extended cost benefit as well as additional EBITDA. Optimized E-commerce division to incorporate retail packaging design and implementation of product deployment functions on 13 primary “winners” which entered physical retail and excelled within their niche categories. Management/ Restructured and developed incentive based compensation goals with time Team Work sensitive and “stretch targeted” constraints. This increased productivity, deliverability, quality, and innovation of design across the divisions. General Manager, Memphis, TN 2002 – 2004

$20 million primary business unit responsible for dietary supplements sold direct to consumer via e-commerce. New Process Completely transformed manufacturing processes to include Implementation purchasing, inventory, manufacturing, HACCP, packaging, and distribution operations.

Introduced modern manufacturing techniques that eradicated traditional bottle- necks within critical points of the production process and adapted solutions to specific requirements and environment, resulting in 20% cost reductions and 30% decreases in manufacturing cycle time.

Operations Reestablished dominance in an aggressive marketing environment by Turnaround offering the marketing teams the ability to develop products quickly based on current customer demand and move them to the market. Optimized all functions of customer care and administrative so as to develop a sustained reduction in returns, charge-backs, and cancellations. Management Restructured management structure in order to better define job responsibilities, Team Work chain of command, reporting structure, and division of labor. Began weekly management meetings for all departments in order to create team orientation between cross-functional departments.

EDUCATION

Masters of Business Administration GPA-3.88

UNIVERSITY OF MEMPHIS, Memphis, TN

Bachelors of Business - Finance GPA-3.5 Cumulative, 3.66 in Major Field of Study UNIVERSITY OF MEMPHIS - 1992, Memphis, TN



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