Social Media Digital Marketing

AayushJaiswal

+** – 828-***-****

*************.****@*****.***

LinkedIn: https://in.linkedin.com/in/aayush-jaiswal-9458116b

Professional Summary

Social media professional with 3+ years of experience

Excellent knowledge of collaborating with both internal and external sources to strategize social media content

Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives

Designing and execution of campaigns

Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Making reports using Google Analytics

Functional knowledge of optimizing social media impact and engagement activities

In depth know how of working with digital marketing teams to optimize influencer programs

Excellent understanding of Internet and social media channels

Assisted editors and marketing managers to make the most of social media ROI

Managed online contests, campaigns and giveaways

Proficient in Power Point

Core Competencies

Performance analysis

Social media strategies

Brand strategy

Channel growth

Response monitoring

Real-time engagement

Competitive analysis

Product marketing

Quality control

Campaign evaluation

Social Media Expertise

Professional Experience:

ADG Online Solutions

November, 2017 – Till date

Social Media Maverick

Currently deployed at Central Pollution Control Board (CPCB) as a Team Lead

Handling the official Facebook page of CPCB

Preparing weekly calendar

Developing sentiment analysis

Creating PPT presentation

Coordinating with the Management in and out.

Worked for Election Commission of India (ECI)

Posting the creatives on different social media platforms

Posting the content on social media

Handling the official Facebook page of ECI

Preparing weekly calendar

Responsible for content generation

Developing Facebook report

Developing sentiment analysis

Over all Web report

Handling and responding to queries

Creating PPT presentation

Space Technology & Education

August, 2015 – March, 2016

Executive – Social Media

Managing different social media platforms

Identify, interpret and capitalize on social media trends

Plan, manage, coordinate and execute all social media programs and initiatives

Creating social media content for ongoing live events

Creating & designing campaigns and online contest

Measure the success of social media activities and report the results

Generating reports for company perspective by using Facebook analytics, Twitter analytics, Google analytics

Creation and curation of content

Working closely with creative designers for different social media posts

Competitors analysis

Emporio Marketing (Formerly known as Creativa India)

February, 2014 – March, 2015

Assistant Social Media Manager

Analyze and evaluate both existing and potential social media activities and strategies for brands

Identify, evaluate and monitor relevant social media channels

Identify, interpret and capitalize on social media trends

Responsible for Ideating, conceptualizing and strategizing the creative and social Media strategy for the brands on social platform

Implement strategies for using social media channels for marketing purposes

Responsible for Fan seeding for brands on social platforms

Designing and execution of campaigns

Planning and executing online and offline events for respective brands

Manage social media properties such as Facebook, LinkedIn, MySpace and Twitter

Assisting client in website designing

Assist in moderating forums

Designing the wireframe of websites

Preparing status media reports

Clients Handled – WforWoman, Aurelia, Bells and Whistle, Inventive Infra, Doctor On Call,

Gold’s Gym

October, 2013 – January. 2014

Fitness Consultant

Increasing traffic on different social media platforms

Handling social media platforms

Weekly status reports

Internship:

Company: PEPSICO

Title: Survey Of Rack Segmentation With Sales Automation Tool

Role: Sales Associate

Duration: 2 Months

Educational Background:

Masters of business administration (2013) from Indian Institute of Planning and Management, Delhi

Majors: Marketing

Bachelor of Engineering (2010) from Rajiv Gandhi ProudyogikiVishwavidyalaya

Majors: Electronics & Communication

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