Robert A. Fernandez

ac9vxl@r.postjobfree.com 702-***-****

Result-driven professional and highly motivated, competent, creative, ambitious, and performance-driven professional several years of experience, and a strong record of achievement in providing the necessary Online Marketing Management, Digital Marketing Management, E- Commerce and International Business Marketing background to ensure streamlined business operations, and significantly increased proficiency and profitability. Proven background at high levels of marketing strategies/campaigns, market research, leadership, team building, planning, organizing, and problem- solving, all of which realized significant contributions to bottom-line results.

Background includes: International Resort Management, Online Retail, Direct & Organic Conversions; Marketing and Branding Agency; Managing Multiple Client Portfolio; Staff Management; Work Effectively from Office and/or Remotely

Trilingual - English, Spanish and Swedish

Core Competencies and Technical Language:

Online Marketing Global Marketing Project Management Remarketing Email Marketing Marketing KPI Search Engine Optimization SEO Search Engine Marketing SEM Content Marketing Social Media Marketing Google Webmaster Tools Bing Webmaster Tools Atlas/Clarity Data/Analytics HTML CSS XML Web Analytics JavaScript PHP ROI CMS CRM Google Adwords Google Shopping Google Merchant Center Google Analytics Google Tag Manager Drupal Magento Umbraco WordPress Shopify Woocommerce PrestaShop Squarespace ASP.NET FileZilla Notepad++ Dreamweaver Brightedge SEMrush ScreamingFrog Metasearch Adobe Analytics Maropost Klaviyo Mailchimp Constant Contact Drip Chatkit SMS Marketing

PROFESSIONAL EXPERIENCE

5/19 – Present SAFE LIFE DEFENSE

Las Vegas, Nevada

DIGITAL MARKETING MANAGER

A successful startup company providing body armor vest, armor panels, belts, and riffle plates to Law Enforcement, EMS, First Responders, Fire Fighters, Security Officers, Civilians, and Military service members.

Plan, manage and oversee all marketing performance and customer acquisition activities across Social, Mobile, Display, Affiliate, SEM, SEO, Email, Direct Mail, and more, including online sales, creating strong brand image, online transaction system, user experience, and nurturing prospects. Be the go-to-expert on creation and management of all Digital marketing campaigns.

Build email templates and campaigns from content provided from our marketing team. Work with our in-house video/photo production team to develop creative assets Keep a calendar of marketing events and social posts.

Create and manage automations, increase engagement rates and lifetime values, own the full life-cycle of an email campaign from idea to testing, executing and optimizing. Hold team accountable to deadlines. Continue optimization of campaigns and content via A/B testing.

Manage and Supervise projects assigned to designers, photographer, content writer, Social media specialist, third-party agencies, developers and delegated tasks. Manage the entire E-commerce website and online marketing process, maintaining effective communication and online marketing initiatives. Combine the collective strengths of online marketing, digital marketing, E-commerce, project management, and product development.

Educate and train team members by providing with unique oversight and perspective to maintain a common goal while increasing knowledge, communication, and awareness between team members.

Reviewed and evaluated daily, weekly, and monthly website analytics, web optimization and data analysis for marketing initiatives, developed and improved projects, provided with reports and recommendations for campaign optimization, monthly budgets.

Worked with external vendors to develop relationships, improve vendor’s sales and marketing strategies.

Provide senior leadership with summaries and analyses of campaigns, results and forecasts.

6/18 – 7/19 NORLIDEN Global Marketplace - Freelancer

Las Vegas, Nevada

E-COMMERCE MANAGER

Built and managed the daily operation of Norliden, a startup E-commerce global marketplace, including online sales, creating strong brand image, online transaction system, user experience, and nurturing prospects.

Monitoring and updating product inventory, images and content; integrating shopping cart, shipping carries, accounting software, online payment system, and multi-vendor platform. Developed and Improved customer shopping experience, well designed website architecture and defined template for the marketplace.

Managed and planned all online initiatives, objectives, and policies to provide consistency in market research, new product releases, email marketing, search engine marketing, search engine optimization, seasonal promotions, social media marketing, retargeting, lead generation, content marketing, email templates, data segmentation, landing pages, A/B testing and optimization.

Supervised designers, developers and delegated tasks. Manage the entire E-commerce and online marketing process, eliminate obstacles, maintaining effective communication and a realistic view of complex online marketing initiatives. Combine the collective strengths of online marketing, E-commerce, project management, and product development.

Provided with unique oversight and perspective to maintain a common goal while increasing knowledge, communication, and awareness between team members. Effective communicator and organizer to implement improvements, working closely with the design teams to ensure that designs are translated into visually compelling web pages, coding and testing websites, and communicating changes to critical users, including stakeholders.

Reviewed and evaluated daily, weekly, and monthly website analytics, web optimization and data analysis for marketing initiatives, developed and improved projects, provided with reports and recommendations for campaign optimization, monthly budgets.

Worked with external vendors to develop relationships, improve vendor’s sales and marketing strategies. Attended trade shows to generate new vendors, lead generation and expand company exposure.

1/18 – 5/19 VIRGEN DIGITAL BRAND MARKETING

Henderson, Nevada

DIGITAL MARKETING SPECIALIST

Providing Digital marketing, E-commerce, Email marketing, SEO, SEM for big clients like MGM, Miracle Mile Shop, Hard Rock Hotel Casino Ottawa, Oneida Casino, the D Hotel & Casino, Golden Gate Hotel & Casino, Circa Hotel & Casino, Sapphire Resorts, Moersch Hospitality Group, Make a Wish, Kalifano, Focus Plumbing, and more.

Perform a diverse range of responsibilities to include, but not limited to: Planning, executing, and managing online marketing and E-commerce projects, develop and implement a strategic plan to drive online sales.

Collaborating with cross-functional internal team and clients to manage all aspects of online marketing and E-commerce planning, content strategy and development, promotional campaigns, retargeting, SEO, SEM, website design, customer service, web analytics and web technologies.

Manage all aspects of web analytics related to online marketing, E-commerce and communicate relevant information to team members, executive leadership and clients.

Understand online sales goals and the needs of the customer. Check analytics to monitor traffic and look for digital system glitches. Troubleshoot and solve technical problems like websites, booking engine, shopping cart, marketing campaigns, tracking pixels, etc.

Overlook interactive marketing through innovative online promotions, E-mail marketing, Email retargeting, Social Media, Automated Marketing, Remarketing, and Mobile Marketing.

Work closely with clients sales team, IT, Marketing team; enabling them to meet their objectives by providing with appropriate marketing channels, tools, strategies and report presentations

Provide expertise on current online marketing and E-commerce industry best practices. Ensure online marketing and E-commerce principles are incorporated. Identify new areas of online marketing and E-commerce opportunity beyond current organizational thinking.

Outstanding analytical skills, strong experience interpreting test results and drawing conclusions. Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.

Conduct management reporting with data and analytics; produce and manage profit/loss statements and financial reporting.

1/17 – 8/17 CUSTOMIZED MINDS – CUSTOMIZED SHOPPING

Remote Contractor

E-COMMERCE DIGITAL MARKETER

Improve customer shopping experience, developed online marketplace and online retail store, develop email marketing and Improve B2C and B2B online lead generation strategy, market research, and growth marketing.

Develop marketing strategies and campaign audits, website analytics, web optimization, and data analysis for marketing initiatives

Executed all online marketing, including PPC, SEO, social media, public relations, lead nurturing, email marketing, retargeting, affiliate marketing, e-commerce, content marketing, web analytics, website design, landing pages, testing and optimization

7/13 – 2/17 DIAMOND RESORTS INTERNATIONAL

Las Vegas, Nevada

E-COMMERCE SPECIALIST – CORPORATE

Member of the management team reporting to the VP of Revenue and Director of Marketing.

Planning, executing and managing online marketing projects with marketing coordinators, creative team, branding department and IT. Build effective websites and marketing campaigns across all resorts in the U.S., Europe, Canada, Mexico, and the Caribbean. Monitor and optimize the efficacy of online campaigns, along with “hands-on” management of both internal and external resources.

Conduct management reporting with data and analytics; produce and manage profit/loss statements and financial reporting. Overlook Interactive Marketing through innovative online promotions, E-mail marketing, Retargeting, Social Media, Affiliate Marketing, Remarketing, B2C, B2B, and Mobile Marketing; and maintain consistent branding across all online marketing channels.

Analyze and improve the corporate website and independent websites increase traffic, conversion, ROI, and manage all aspects of SEM, SEO, and A/B testing.

Serve as primary contact for third-party contracts and manage a large budget for SEM and Remarketing. Manage tracking, reporting, and analysis of web and marketing campaigns and programs with web analytics software and 3rd party ad serving tools.

Review all online content related to managing properties, including information on third-party websites for accuracy, consistency and brand standard.

EDUCATION

BOSTON UNIVERSITY

Boston, Massachusetts

Master of Science - International Marketing Management (2011 – two classes on hold)

NEVADA STATE COLLEGE

Henderson, Nevada

Bachelor of Science - Business Administration (2004 - 2008)

President’s Honors List

CERTIFICATIONS

Google Analytics Academy

Google Ads Search Certification, Google Ad Search, Google Ads Fundamentals, Google Analytics for Beginners, Advanced Google Analytics, Ecommerce Analytics: From Data to Decisions, Google Tag Manager Fundamentals

Digital Marketers

E-commerce Marketing Specialist, Email Marketing Specialist

Contact this candidate