Sales Marketing

Michelle Giles

**************@****.*** - 206-***-**** - Kirkland, WA

MARKETING, SALES & BRAND MANAGEMENT

PROFESSIONAL EXPERIENCE

Northwest Green Homes October 2018 – Present

Home Sales Consultant – Chehalis, WA

Meet with clients and provide a consultative sales approach through the home buying process

Deliver excellent customer service and foster positive customer relationships

Create client proposals and sales presentations, customized to each buyer

Work with lenders, manufacturers, project manager to ensure on time delivery of product

Assist with the interior design and customization of each home

Bensussen Deutsch & Associates April 2018 – October 2018

Apparel / Hardgoods Merchandiser: FOX & Orangetheory Fitness Account – Woodinville, WA

Recognized Brand Awareness and interpreted this to product/merchandise for clients, OTF & FOX

Implemented merchandising plans to achieve performance goals for merchandise category & client refresh

Defined seasonal, annual and multi-year strategies that identified future opportunities and trends

Supported merchandising strategies for the company, including alignment of clients/brands and product

Participated in life cycle management (initiate, grow and retire) for multiple categories

Ensured successful product line presentations to clients

Oversaw day-to-day activities for product launches/refreshes

Researched market trends and translated those into creative product

Delivered product performance results based on strategic goals and budget expectations

Product Assortment Planning for all eCommerce and Catalog Product Lines and partnered with internal program teams

Responsible for all SKU creation and maintenance

Westfield Corporation January 2017 – April 2018

NW Marketing Manager– Seattle, WA

Developed and activated localized marketing strategies to build brand awareness, drive sales and increase traffic

Supported over 220 retailers with product messaging via social and digital marketing efforts

Activated and built community events including holiday experience

Collaborated with national marketing teams to create effective media buys and overall campaign strategies

Managed logistics, messaging and displayed creative for all center visual points

Implemented digital website updates on a localized level

Built retailer relations and supported their marketing efforts through digital and social marketing reach

Amenity Services Inc. / Wolfgang Puck Coffee Inc. September 2009 - March 2016

Director of Marketing & Brand Management – Seattle, WA

Created and implemented marketing strategies across all product lines

Managed third party licensing and product trademark and licensing

Successfully managed the product development and campaign launch for Wolfgang Puck Coffee K-Cups®

Collaborated with Green Mountain Coffee Roasters to develop and implement continual retail promotions and brand refreshers for the WP Coffee product line increasing sales and profitability across all sales channels

Managed the marketing campaigns and product development surrounding the North America launch of The Coffee Bean & Tea Leaf In-Room Coffee products at Hilton Worldwide, Doubletree and Embassy Suites

Strategized and oversaw the creation of advertising and marketing materials for all sales collateral

Managed logistics, visual and messaging for multiple industry trade shows

Oversaw creative strategy for new product launches and saw those products successfully go to market

Implemented digital promotional strategies with distributors on a quarterly basis

Collaborated with contract vendors to implement website updates, create page content and layout for various websites

Oversaw social media platforms and promotions and managed three direct reports

A to Z Clothing Wholesale August 2008 - September 2009

West Coast Sales and Marketing Manager – Seattle, WA

Collaborated with buyers to assist them with product merchandising strategies

Analyzed market trends and worked with design and development to ensure seasonal market share within the women’s contemporary market

Implemented sales plans, communicated goals, and provided sales training and development strategies

Created and produced cutting edge advertising and marketing materials

Managed all trade show logistics for sales team

Effectively managed seasonal website updates, including most recent collection images, editorial content, pricing, and product information for both retail and wholesale site

Managed West Coast sales by initiating contact and establishing relationships with retail owners

Exceeded monthly sales goals by an average of 44%

Prospected and closed an additional 53 accounts in given territory

Managed sales for a 10-state territory, including weekly travel to these territories

Eddie Bauer Inc. May 2007 - August 2008

Assistant Merchandiser (buyer) – Bellevue, WA

Executed Department strategies through partnerships with Design, Planning, and Creative Services

Planned and presented the Direct Division’s financials and marketing concepts to Senior Management

Partnered with retail counterparts in various product development issues from product flow to price

Developed and implemented catalog and web layouts that will deliver impact

Worked with e-commerce to execute department strategies for all market on-line only styles

Read, analyzed, and reacted to current business trends and assisted in sourcing and product development

Oversaw the production and shipment of Direct Division’s seasonal samples

Report Footwear / Topline Corporation May 2006 - April 2007

Communications Manager – Bellevue, WA

Researched specific consumer demographics to provide the company with customer profiles for private label clients including; Nordstrom, JCPenney, Kohl’s, Payless Shoes, and Rocawear Footwear

Effectively planned and managed all aspects of major seasonal tradeshows for Report, Report Signature, Topline Corporation, and Rocawear Footwear. Including vendor contracts, negotiations, and timeline management.

Managed and facilitated all Public Relation functions for four footwear companies; including fashion and trade publications

Wrote and edited highly effective press releases, monthly newsletters, and sales guides

Presented marketing campaigns and concepts to senior management and sales teams

Produced and managed the print and production of seasonal photo shoots for national advertising campaigns

Managed the advertising calendar and worked with various publications regarding ad placement and pricing for seasonal campaigns

Managed the website calendar for all marketing and image updates

Distributed press kits and marketing information monthly to our sales team and international offices

Managed the production of collaborations and on-site promotional events with clients such as Nordstrom and Teen Vogue

Robert Half International November 2004 - October 2005

Account Executive – Seattle, WA

Developed new accounts through strategic marketing efforts and web lead generation

Maintained excellent client relationships by providing outstanding customer service

Effectively managed over 35 external employees

Recruited candidates and complete all aspects of Human Resources

Maxim Healthcare August 2001 - November 2003

Recruiting Specialist – Los Angeles, CA

Successfully recruited healthcare professionals for travel nursing and coding positions throughout Southern California

Networked through industry contacts, association memberships, trade groups and employees

Developed and executed recruiting plans to maintain and exceed goals and initiatives

Performed administrative duties such as payroll, human resources, etc.

Efficiently and effectively filled open positions

Posted openings in newspaper advertisements, Internet and with trade organizations

EDUCATION

Washington State University - Pullman, WA

Earned Bachelor of Arts degree in Communications with an emphasis in Advertising, minor Business / Marketing – 2001

The Fashion Institute of Design and Merchandising - Los Angeles, CA

Earned Professional Designation degree with an emphasis in Visual Communications - 2005

Additional Information

October 2015 – December 2018, I created and launched my own women’s clothing line, Shay & Coco. Developed and designed seasonal merchandise, marketed and sold product. Managed all digital content and produced seasonal photo shoots. Executed importing and exporting for overseas manufacturing. Honor Student the Fashion Institute of Design and Merchandising 2005, Honor Student Washington State University 1997 – 2001, Member Washington State University Ski Team, Volunteer YMCA Big Sister Program, coordinated Coats for Kids Marketing Campaign 1998, Alpha Gamma Delta sorority member.

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