Digital Marketing Social Media

Claude Laloi

Cell: 647-***-**** ~ ******.*****@*****.***

Professional Summary

13+ years in the Digital Marketing space with expertise in Pay Per Click (PPC), Search Engine Optimization (SEO), Website Development, E-commerce SEO, Online Traffic campaigns and strategies. Solid understanding of Facebook, Bing, Search Engine Marketing (SEM), Content Marketing, Media Buying. Results include:

Increase website Google AdWords conversions by 95% through campaign management. Management of AdWords accounts with budget spent of over $3.2 million. Improved website Google search results from page 7 to 1 as a result increasing position by 21% in three weeks safely. Core Qualifications

Google AdWords, Analytics & Tag Manager Certified ~ PPC Marketer ~ SEO Specialist ~ E-Commerce ~ Remain updated on Google algorithm updates & trends ~ Campaign Tracking & Optimizing ~ Expert Problem Solver Applications: Google & Bing Ads Editor, SEMrush, Ahrefs, Majestic, Moz Pro Software, Qwaya, Prosper202, Shopify Experience

Blues PPC Services Toronto, CA 2016-Present

Digital Marketing Manager

• Designed and rolled out custom digital marketing strategies for various companies.

• Managed Google AdWords accounts and ecommerce websites.

• Delivered digital marketing conversion reports and campaign optimization standings each month. McOuat Partnership Toronto, CA 2016-2016

Google AdWords PPC Professional

• Developed marketing strategy and implementation for clients.

• Managed 13-15 Google AdWords accounts monthly.

• Provided digital marketing conversion reports and campaign optimization status.

• Generated content and copywriting initiatives to launch new blogs and lead generation websites. Ecoproneurs Seo Services Montreal, CA 2004-2015

SEO/PPC Professional

• Administered keyword research and marketing assessment.

• Implemented critical website code tags and on-page optimization plan.

• Executed social media strategies to increase websites authority and trust in the search engines.

• Planned and managed premium link building strategies that assisted in increase website placement on Google.

• Developed, implemented and managed Search Engine Optimization (SEO) campaigns for various clients.

• Created, executed and managed Pay per click (PPC) marketing campaigns. Education

Google AdWords, Analytics, Tag Manager Certification 2019 Bachelor’s Degree Year of Graduation

Albertus Magnus College 2006

Associate’s Degree Year of Graduation

Norwalk Community College 2004

Computer Skills

Internet browser ~ Internet Marketing ~ HTML ~ PHP ~ Creating Websites ~ Word ~ PowerPoint ~ Excel ~ Social Media Website Ranking Portfolio

Google First Page Results Keyword: Seattle Skin Care Keyword: water damage st. george Website: Dermavita.com Website: servprostgeorge.com Languages: Functional French

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