Social Media Digital Marketing

Oct’** - Apr’** ~ RUB Sep’** - Mar’** ~

SEO ~ Social Media Promotion ~

Digital Marketing (PPC/ Goggle

AdWords) ~ Client Relations

Visionary strategist professional targeting

challenging assignments with an

organization of repute

SOFT SKILLS

Team Leader

Self- / Motivator

Motivated

Positive and

Goal Oriented Transparency,

Outlook Accountability

and

Ownership

Planner

Phone: +971-********* / +91-994*******

E-mail: ********@*****.***

Address: Dubai, UAE

SHANCY K.R.

COURSE

Tally ERP9, Web Design and Excel

CORE COMPETENCIES

PROFILE SUMMARY

Sr. SEO Specialist offering nearly 8 years of expertise in communities, blogs, social networks, analytics and SEO; spearheaded organic / ethical SEO services – keyword / website analysis & link building; implemented tools such as pay per click and web analytics

Worked cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates

Assisted in development of scope of work for the production Search Engine Marketing (SEM) campaigns, based on the defined strategy for the client

Developed, managed and implemented strategic search engine optimization program plans based on competitive market analysis, client constraints, and SEO methodologies Possess broad experience in web development and project management with core programming skills in languages such as J2EE and C#

Stayed up-to-date with changes in online marketing and search landscape - tool recommendations, strategies & industry news Possess excellent interpersonal, communication &

organizational skills in team management, customer relationship management & effective crisis management Search Engine Ranking / Optimization Digital Marketing (PPC/ Goggle AdWords)

Social Media Promotion

Conversion Rate Optimization (CRO) SEO Methodologies Key Accounts Management Directory Submissions / Need Analysis

Google Analytics /Web Analytics

Tools

Customer Relationship

Management

CAREER TIMELINE

Apr’10 - Mar’12 ~ HMGT IT

Solutions Pvt. Ltd., Cochin

~ SEO Specialist

Since Dec’15

Facts Computer Software

House, LLC, Dubai

~ Sr. SEO Specialist

THEWEB, Kaloor

~ SEO Executive

RUB THEWEB, Kaloor

~ SEO Analyst

IT SKILLS

Programming Languages: ASP.NET, XML, Joomla, Word Press, Tally Erp.9, Web Design Operating Systems: Microsoft 9x, XP, 2000, Windows 7 CURRENT NOTABLE ACCOMPLISHMENTS

Devised and maintained social media profiles- Facebook, LinkedIn, and Twitter Improvised SEO (Search Engine Optimization) for web properties; developed ways to improve web content, create on- page and off-page optimization, website design and technical adaptation and ensured visitor-friendly UI of web resources

Remained updated on increasing effective internet popularity; steered websites’ organic and referral traffic by 50-80%

Successfully improved websites’ performance and user engagement ORGANISATIONAL EXPERIENCE

Since Dec’15 ~ Facts Computer Software House, LLC, Dubai ~ Sr. SEO Specialist Sep’13 - Mar’15 ~ RUB THEWEB, Kaloor ~ SEO Analyst Apr’10 - Mar’12 ~ HMGT IT Solutions Pvt. Ltd., Cochin ~ SEO Specialist Oct’09 - Apr’10 ~ RUB THEWEB, Kaloor ~ SEO Executive Key Result Areas:

Spearheading all phases of the operation and activities of central warehouse system against specific operating plans, procedures, processes and work instructions

Administering key SEO and business metrics to provide technical recommendation on how to improve performance Devising and maintaining reporting and analysis needs related to search engine optimization effort Reviewing industry news and trends and ensuring that information is effectively distributed amongst the team; doing research, analysis and reporting on competitor rankings positions Liaising with building team / SEO Managers to ensure campaign deliverables within project constraints Using internal / external data sources to maintain business reports; submitting detailed analysis on reports and any discovered trends on projects

Tracking key SEO metrics, distributed reports, dashboards and event based alerts Studying client and competitor link profiles, ripping apart websites for technical audit, researching popular keywords and spotting content gaps

Fostering search engine optimization tactics, ongoing evaluation of keywords, content and Meta data Supporting Sales and Account Management team in overcoming customer objections Projects:

http://www.facts.ae/

http://www.factshcm.com/

http://www.karmakerala.com/

http://www.gobananas.co.uk/

http://www.mensusa.com/

http://www.providentestate.com

ACADEMIC DETAILS

2007 MCA from Mahatma Gandhi University

2004 B.Com. from University of Calicut

PERSONAL DETAILS

Date of Birth: 7th April 1983

Languages Known: English and Malayalam

Marital Status: Married

Visa Status: Employment Visa

Location Preference: Dubai

Sector Preference: IT Software Sector

Contact this candidate