Govind Kumar

+91-920**-*****

ac9ujw@r.postjobfree.com

CAREER SUMMARY

Inspirational and result driven Branch Head / Marketing Manager with raw entrepreneurial drive and strong work ethic to continuously exceed set sales targets proficiently. Experienced and “fearless” marketing personnel with over ten years of extensive local and international business development experience in education field.

CAREER HIGHLIGHTS

Feb’17 till date – with Aakash Institute as Branch Head (Bathinda): Leading institute for Medical/Engineering and Foundation coaching with over 170 centers across India.

Contributions:

Sales / Business Development

Operational/Branch Administration

Assess local market conditions and identify current and prospective sales opportunities

Develop forecasts, financial objectives and business plans. Meet goals and metrics. Ensuring the branch achieves assigned targets

Network to improve the presence and reputation of the branch and company. Visiting Schools regularly for business development / rapport building with the principal and key personnel

Managing Vendors for Advertisements /publicity /hoardings/banners and coordinating with head office for creative

Liaison with Head Office in Delhi for upcoming programs, admission tests, schemes and other offers

Taking effective counseling to close cases at the branch and field

Stay abreast of competing markets and provide reports on market movement and penetration

Direct all operational aspects including distribution operations, customer service, human resources, administration and sales

Bring out the best of branch’s personnel by providing training, coaching, development and motivation.

Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities

Managing refund cases and taking appropriate measures for retention of student

Interaction with students and parents on routine basis for doubt clearing and progress feedback

Ensuring Inventory and reports are managed smoothly

Supervising conduct of Parent Teacher Meetings

Monitoring class schedules to ensure smooth running of classes

Handling the centre administration and upkeep of the centre’s infrastructure

Coordinating with head office HRD for filling of academic and non academic positions

May’15 to Mar’16– Sharaf Aviation Services Academy (IATA approved), Dubai as Key Account Manager: a division of Sharaf Travels L.L.C and supported by Sharaf Group, well known Aviation Academy in the UAE. SASA offers carefully researched, updated and comprehensive airline and travel industry relevant courses from IATA, CILT, CTH & Virgin Atlantic

Contributions:

Planning and execution of yearly Corporate / school / government lead Generation plan

Key knowledge areas presentations to school / corporate, individual and government clients

Identifying and networking with prospective clients

Market research and keeping track of competition activities

Planning and coordination of in-house sessions / workshops on-site or at the center

Overseeing sales activities; forecasting monthly/quarterly sales targets

Managing student centric operations, identifying improvement areas & implementing measures to maximize client satisfaction levels

Ensuring development and maintenance of business development/marketing tools and resources

Achievements:

Generated new verticals thru direct corporate personnel sponsorships especially in IATA Dangerous Goods Regulation course

Added a million dirham worth of sales volume under six months of operations

Executed strategies for digital marketing and social media campaigns to increase website hits and enquiries by over 30%

Nov’13 to Mar’15 – Al Dar University College (formerly Computer College), Dubai as Business Development Manager: institution of higher education operating in UAE since 1993 offering Bachelor degrees and Associate degree programs, Foundation programs and executive programs from principal institutions Liverpool School of English and International Business Skills, UK

Contributions:

Recruitment of international agents and promotions for international student recruitment

Developing strategic relations with schools and other media sources for local student recruitment

Attending trade shows and networking events to build prospective contacts

Planning and conducting outdoor marketing activities and events of the college

Planning and conduct of media campaigns, exhibitions, direct marketing and workshops

Identifying, screening and short listing potential investors to open franchise locations BBPSD and LSE, UK

Recruiting in-country licensee in potential countries and develop authorized training centers (ATC)

Collaboration with corporate clients for internship and placements of students

Achievements:

Added thirty three quality screened international agents for student recruitment from abroad

Worked extensively on student exchange programs and received six students from Normandy Business School, France creating diversity in student population

Sep' 12 to May' 13 – Granteq, Dubai as Business Development Manager: Provider of Audio Visual Solutions for Education, Communication, Retail, and Hospitality etc., from Smart, Wolfvision, Vidyo, Intelligent Lecterns, Crestron, QWizdom, Vivitek, Neets and Lightspeed technologies etc.

Contributions:

Leverage technical and industry-specific knowledge specifically in the education sector to develop and execute strategic business development plans and sales strategies

Call and personally visit potential, new and existing customers to facilitate new business

Client product and corporate presentations, articulating the value proposition of course, solution, and service offerings

Responding to requests for information and requests for proposals

Coordinating with the project team for installation / implementation of project

Cold calling, consultative selling, negotiating contracts, forming alliances and partnering with others

Build opportunities to encourage repeat sales

Long-term account strategy to maximize profits and assisted in cultivating long-term relationships

Meeting sales goals and overall quality of service

Strong relationships with key contacts in existing accounts and develop new accounts

Achievements:

Apart from maintaining and generating repeat business from key accounts, successfully created new business pipelines by pitching in schools and universities

Overall a contribution of over two million dirhams to the volumes during the tenure

Dec’ 05 to May' 12 - SKYLINE UNIVERSITY COLLEGE, Sharjah as Asst. Manager – Marketing & Registration (International Student Recruitment): a leading institution for higher education operating in UAE since 1990 offering Undergraduate and Postgraduate degrees, short courses from IATA, CTH and ACCA.

Contributions

Planning and executing strategies for International Student recruitments. Have traveled extensively in Nigeria, Ghana, Nepal, China, United Kingdom, Bangladesh and Sultanate of Oman for business and leisure

Identifying, screen and appoint international agents for recruitment of students

Handling local and international student enquiries and overseeing the recruitment and enrolment process

Planning and executing strategic activities like preparation, submission of yearly budget and performance reports

Yearly marketing plan with a timed action chart for courses for both local and international markets

Planning and conducting outdoor marketing activities of the college- media campaigns, exhibitions, direct marketing, workshops and other promotional events

Interaction, short listing and negotiation processes for media agencies, vendors and negotiating for campaigns and giveaways

Artwork creation, proof reading, press releases and submission to the agency or media for implementation

Meeting corporate/business houses for internship and placement of students

Achievements:

Key role in generating international students from Africa specifically Nigeria through visits and setting of local regional office

Signing international agencies to add over 80-100 international students per year

Maintaining close relationships with local schools and overlooking campaigns to increase local student enrollments

Assumed majority of responsibilities & accountabilities held by the Director of marketing

PAST EXPERIENCE

Sep’03 to Dec’ 05 – JUBILANT ENPRO LTD. (Aviation Division), New Delhi - A unit of Jubilant Corporation

Aug’02 to Aug’ 03 – HUGHES ESCORTS COMMUNICATIONS LTD., Gurgaon

Aug’98 to Aug’00 – M/s ESPN SOFTWARE INDIA LTD. (ESPN-STAR-SPORTS), New Delhi

May’95 to May'98 – M/s HEWLETT PACKARD INDIA LTD., New Delhi

EDUCATIONAL & PROFESSIONAL QUALIFICATIONS

Managing the Travel Business - International Air Transport Association (IATA), Montreal Canada

B. Com graduate from Delhi University

Advanced PGD in Computer Software Management from Uptron Academy of Computer Learning - New Delhi

Attended Microsoft Certified Systems Engineer (MCSE) training

Score of 7.0 on IELTS-General

TRAINING/WORKSHOPS ATTENDED

Workshop on Leadership Excellence by Indian Institute of Management, Bangalore

Orientation to Islamic and Regional cultures

Time Management

Supervisory Skills

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