Sales Manager
Resume:
Govind Kumar
*************@*****.***
CAREER SUMMARY
Inspirational and result driven Branch Head / Marketing Manager with raw entrepreneurial drive and strong work ethic to continuously exceed set sales targets proficiently. Experienced and “fearless” marketing personnel with over ten years of extensive local and international business development experience in education field.
CAREER HIGHLIGHTS
Feb’17 till date – with Aakash Institute as Branch Head (Bathinda): Leading institute for Medical/Engineering and Foundation coaching with over 170 centers across India.
Contributions:
Sales / Business Development
Operational/Branch Administration
Assess local market conditions and identify current and prospective sales opportunities
Develop forecasts, financial objectives and business plans. Meet goals and metrics. Ensuring the branch achieves assigned targets
Network to improve the presence and reputation of the branch and company. Visiting Schools regularly for business development / rapport building with the principal and key personnel
Managing Vendors for Advertisements /publicity /hoardings/banners and coordinating with head office for creative
Liaison with Head Office in Delhi for upcoming programs, admission tests, schemes and other offers
Taking effective counseling to close cases at the branch and field
Stay abreast of competing markets and provide reports on market movement and penetration
Direct all operational aspects including distribution operations, customer service, human resources, administration and sales
Bring out the best of branch’s personnel by providing training, coaching, development and motivation.
Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities
Managing refund cases and taking appropriate measures for retention of student
Interaction with students and parents on routine basis for doubt clearing and progress feedback
Ensuring Inventory and reports are managed smoothly
Supervising conduct of Parent Teacher Meetings
Monitoring class schedules to ensure smooth running of classes
Handling the centre administration and upkeep of the centre’s infrastructure
Coordinating with head office HRD for filling of academic and non academic positions
May’15 to Mar’16– Sharaf Aviation Services Academy (IATA approved), Dubai as Key Account Manager: a division of Sharaf Travels L.L.C and supported by Sharaf Group, well known Aviation Academy in the UAE. SASA offers carefully researched, updated and comprehensive airline and travel industry relevant courses from IATA, CILT, CTH & Virgin Atlantic
Contributions:
Planning and execution of yearly Corporate / school / government lead Generation plan
Key knowledge areas presentations to school / corporate, individual and government clients
Identifying and networking with prospective clients
Market research and keeping track of competition activities
Planning and coordination of in-house sessions / workshops on-site or at the center
Overseeing sales activities; forecasting monthly/quarterly sales targets
Managing student centric operations, identifying improvement areas & implementing measures to maximize client satisfaction levels
Ensuring development and maintenance of business development/marketing tools and resources
Achievements:
Generated new verticals thru direct corporate personnel sponsorships especially in IATA Dangerous Goods Regulation course
Added a million dirham worth of sales volume under six months of operations
Executed strategies for digital marketing and social media campaigns to increase website hits and enquiries by over 30%
Nov’13 to Mar’15 – Al Dar University College (formerly Computer College), Dubai as Business Development Manager: institution of higher education operating in UAE since 1993 offering Bachelor degrees and Associate degree programs, Foundation programs and executive programs from principal institutions Liverpool School of English and International Business Skills, UK
Contributions:
Recruitment of international agents and promotions for international student recruitment
Developing strategic relations with schools and other media sources for local student recruitment
Attending trade shows and networking events to build prospective contacts
Planning and conducting outdoor marketing activities and events of the college
Planning and conduct of media campaigns, exhibitions, direct marketing and workshops
Identifying, screening and short listing potential investors to open franchise locations BBPSD and LSE, UK
Recruiting in-country licensee in potential countries and develop authorized training centers (ATC)
Collaboration with corporate clients for internship and placements of students
Achievements:
Added thirty three quality screened international agents for student recruitment from abroad
Worked extensively on student exchange programs and received six students from Normandy Business School, France creating diversity in student population
Sep' 12 to May' 13 – Granteq, Dubai as Business Development Manager: Provider of Audio Visual Solutions for Education, Communication, Retail, and Hospitality etc., from Smart, Wolfvision, Vidyo, Intelligent Lecterns, Crestron, QWizdom, Vivitek, Neets and Lightspeed technologies etc.
Contributions:
Leverage technical and industry-specific knowledge specifically in the education sector to develop and execute strategic business development plans and sales strategies
Call and personally visit potential, new and existing customers to facilitate new business
Client product and corporate presentations, articulating the value proposition of course, solution, and service offerings
Responding to requests for information and requests for proposals
Coordinating with the project team for installation / implementation of project
Cold calling, consultative selling, negotiating contracts, forming alliances and partnering with others
Build opportunities to encourage repeat sales
Long-term account strategy to maximize profits and assisted in cultivating long-term relationships
Meeting sales goals and overall quality of service
Strong relationships with key contacts in existing accounts and develop new accounts
Achievements:
Apart from maintaining and generating repeat business from key accounts, successfully created new business pipelines by pitching in schools and universities
Overall a contribution of over two million dirhams to the volumes during the tenure
Dec’ 05 to May' 12 - SKYLINE UNIVERSITY COLLEGE, Sharjah as Asst. Manager – Marketing & Registration (International Student Recruitment): a leading institution for higher education operating in UAE since 1990 offering Undergraduate and Postgraduate degrees, short courses from IATA, CTH and ACCA.
Contributions
Planning and executing strategies for International Student recruitments. Have traveled extensively in Nigeria, Ghana, Nepal, China, United Kingdom, Bangladesh and Sultanate of Oman for business and leisure
Identifying, screen and appoint international agents for recruitment of students
Handling local and international student enquiries and overseeing the recruitment and enrolment process
Planning and executing strategic activities like preparation, submission of yearly budget and performance reports
Yearly marketing plan with a timed action chart for courses for both local and international markets
Planning and conducting outdoor marketing activities of the college- media campaigns, exhibitions, direct marketing, workshops and other promotional events
Interaction, short listing and negotiation processes for media agencies, vendors and negotiating for campaigns and giveaways
Artwork creation, proof reading, press releases and submission to the agency or media for implementation
Meeting corporate/business houses for internship and placement of students
Achievements:
Key role in generating international students from Africa specifically Nigeria through visits and setting of local regional office
Signing international agencies to add over 80-100 international students per year
Maintaining close relationships with local schools and overlooking campaigns to increase local student enrollments
Assumed majority of responsibilities & accountabilities held by the Director of marketing
PAST EXPERIENCE
Sep’03 to Dec’ 05 – JUBILANT ENPRO LTD. (Aviation Division), New Delhi - A unit of Jubilant Corporation
Aug’02 to Aug’ 03 – HUGHES ESCORTS COMMUNICATIONS LTD., Gurgaon
Aug’98 to Aug’00 – M/s ESPN SOFTWARE INDIA LTD. (ESPN-STAR-SPORTS), New Delhi
May’95 to May'98 – M/s HEWLETT PACKARD INDIA LTD., New Delhi
EDUCATIONAL & PROFESSIONAL QUALIFICATIONS
Managing the Travel Business - International Air Transport Association (IATA), Montreal Canada
B. Com graduate from Delhi University
Advanced PGD in Computer Software Management from Uptron Academy of Computer Learning - New Delhi
Attended Microsoft Certified Systems Engineer (MCSE) training
Score of 7.0 on IELTS-General
TRAINING/WORKSHOPS ATTENDED
Workshop on Leadership Excellence by Indian Institute of Management, Bangalore
Orientation to Islamic and Regional cultures
Time Management
Supervisory Skills
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