Operation Manager

VIKAS SAMOTA

Personal E-Mail: *****.********@*****.***

Contact: +965******** Skype ID: Vikas.Samota

Passport No: Z3259285 Nationality: Indian

Current Residence: Salmiya, Kuwait.

CAREER ABSTRACT

A Fashion Retail Professional with over 9 Years of Experience in Region / Area Business and P&L through Sales Planning, Inventory Management, Marketing & VM, Operation Management, Customer Experience, People Management.

Post Graduate (MBA) - Master of Fashion Management (M.F.M.) From National Institute of Fashion Technology (NIFT Kolkata) India in 2008-10 With CGPA 7.98

Presently Working with Splash, Landmark Group Kuwait as Area Operations Manager – Splash since Feb 2016

RETAIL INDUSTRY EXPOSURE

1.Currently Working as Area Operations Manager – Splash (Landmark Group, Kuwait) Since Feb 2016

oNo. of Stores: 12 (10 Centrepoint Stores + 2 Splash Standalone Stores)

oArea of Stores: 165,000 Sq. Feet

oVolume of Business: 22 Million KD Annual

oSupervise To: VM, Inventory, Audit, Store Managers

oReports To: Territory Head & Head of Retail

oI Am A Member of Territory CORE Team And 2nd In Line to Territory Head In Planning & Execution Of Key Business Strategies To Achieve Desired Business Results.

oI Have Directly Managed Crucial Retail Operations Like Turning Around Business for Loss Making Stores, 2 New Store Opening, 3 Store Renovations Including Flagship Store And 1 Store Closure.

2. Worked as Area Operations Manager – Park Avenue & Parx (Raymond Apparel LTD. India) Since June14 to Feb 16

oNo. of Stores: 14 (9 Park Avenue & 5 Parx Brand Stores)

oArea of Stores: 24000 Sq. Feet

oVolume of Business: 25 Cr INR (1.15 Million KD) Annual

oSupervise To: Store Manager & Assistant Store Manager

oReports To: Regional Manager & National Retail Head

3. Worked as Store Manager in Max Retail Division, Lifestyle Int. Pvt. Ltd India Since July 2013 To June 2014

4. Worked as Manager – Store Operations (Apparels) In Lifestyle Int. Pvt. Ltd India Since June 2010 To June 2013

Key Responsibilities & Competencies:

1.Business Planning & Sales Achievement:

oDevelop Regional Sales & Marketing Plan Based on Seasons, Events (EID, SALE, Special offers & Other Events) for all stores.

oFormation & Achievement of Annual Business Plan of Area / Territory Stores through Driving Conversion, UPT, ATV, desired discount, margins and Shrinkage & Expense Control.

oManaging P&L of Area / Territory Stores for corrective actions wherever needed Like Staff Cost, Discounts & Promotions.

oMapping of Daily / Weekly / Monthly Business Performance against advance sale plan.

oSpearheading Monthly Business Review of Stores & Other Support Functions & corrective actions for lost opportunities.

oKeeping a close watch on competition for New Product Launches, Expansion and Promotions.

2.Merchandising & Inventory Management:

oSeasonal / Event Specific Stock & Sales Mix Plan Along with Space Planning (Carrying Capacity & Stock Density) In Stores According to Business Forecast.

oForward Stock Cover Planning to Ensure Healthy Stock Balance in All Categories Across Stores for A Season / Event.

oPlanning & Execution of Stock Ageing Control Action Plan by Focusing In-Season Sale Thru, Fast Mover & Slow Mover Category Identification, Store to Store Stock Consolidation, In Season Discounting / Promotions And EOSS Planning.

oSeasonal Feedback of Product / Collection / Category to Inventory Team for Consideration into Next Season Buying.

3.Marketing & Visual Merchandising:

oPlanning & Formation of Quarterly & Yearly Marketing Calendar Including Promotions & Brand Building Activities.

oEnsuring Execution of The Promotions and Brand Strategy in Coordination with Marketing Team for CVM & Support.

oGrowth in Customer Loyalty (Shukran Contribution) Through Focused CVM Activities & Enrolment of New Members.

oWork with Corporate & Territory VM To Ensure Planogram Adherence and Overall VM Hygiene & VM SOP Adherence.

oStandardization of Processes Across Stores Like New Product Launch, Season Launch, Window Display, Focal Points, Props Display & Other VM Elements and Merchandise Refresh Scheduling.

oMonitor & Analyze All VM Related Expenses & Control of Same Through Vendor Negotiations.

4.SOP & Process Management:

oLaunch, Training & Execution of SOP’s & Legal Compliance with New Technology Like RFID, Wooqer, Storeforce, Sahla.

oStandardization & Execution of Processes Across Stores Like Stock Inward / Outward, Stock Display & Inventory Norms, Retail Standard, VM Guidelines, Customer Service, Billing & Cash Handling, After Sale Services (Alteration, Cash Refund & Exchanges).

oSpearheading the Adherence of Daily Store Manager Checklist, Weekly Business Report & Monthly Business Review.

oDriving Excellence in Monthly Retail, Process, Cash Audits and Annual Process & Compliance Audit Across Stores.

5.People Management:

oRecruiting & Training the Sales Team Required at The Retail Stores for Delivering Exceptional Customer Shopping Experience.

oEnsuring Best Incentive Programs for Store Team for Creating Competitive Work Environment & Team Motivation

oLeading Skill Development Programs Along with Learning & Development Team and Driving Reward & Recognition Program for Retail Staff.

oLeading from Front On ‘Landmark Happiness Movement’ & ‘Work Life Balance’ For Store Teams.

oCompletion of Annual Staff Reviews & Identify and Recommend Staff for Succession Planning.

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