Social Media Office Staff

***********@*****.*** 480-***-**** **** East Osborn Road, Phoenix, Arizona

85018

SHANDI SUE ROONEY

Summary

A highly experienced business owner in the health/fitness industry working to go above and beyond industry expectations. Always striving to create new concepts, services, and products to help people feel and look their best.

Employment History

•Successfully grew new business from the ground up, creating a business plan, defining operating resources, and implementing marketing strategies.

•Planned and executed the development of a pharmaceutical grade skincare line from concept to launch.

•Sourced and executed pre-production development by closely working with product design team.

•Analyzed market trends to create the most cutting-edge fitness classes and custom aesthetic services into customized packages for the consumer.

•Created market strategy by negotiating co-branding agreements to reach a larger audience within social media platforms.

•Hired, trained, and supervised a team of 20 aestheticians, fitness professionals, and front office staff.

•Developed targeted sales plans and programs for company employees. 04/201904/2018 - 05/2019 Owner/OperatorOwner/Operator FaceLiftStudios FaceLift Studios

•Performed over 900 Vivace Microneedling with RF treatments within 15 months.(Most Vivace treatments performed in Arizona in 2017)

•Ranked in the top three nation wide for most Vivace treatments performed in 2017.

•Completed the HydraFacial MD training course and received certification.

•Created monthly skin club for Derma-plane/HydraFacial treatments.

•Performed over 80 Derma plane/HydraFacial treatments per month.

•Designed and managed social media and email marketing accounts to promote the medical spa.

•Coordinated with skincare reps to place orders and schedule continuing educational meetings for staff.

•Successfully sold 5 plus medical grade skincare product lines.

•Performed detailed skin analysis using the Vectra 3D imaging.

•Presented customized skin care solutions based on client's personal needs in a discreet and professional manner.

11/201811/2016 - 03/2018 SkincareTechnician Skincare Specialist/Laser Technician InsideAesthetics Inside Out Aesthetics manner.

•Created and managed advertising campaigns through social media,email marketing, and community events to promote the studio and draw in new customers.

•Managed class schedules, promotional events, and staff schedules. Participated in community involvement and donation classes to support local charities.

•Managed business analytics, accounts receivable, payroll, and retention.

•Designed three fitness DVD’s teaching my branded workout.

•Worked with art/design team to develop DVD packaging.

•Provided personalized eating plans and nutritional counseling to clients.

•Promoted DVD’s via social media and contracted with online fitness stores to promote product sales.

•Designed customer weight loss challenges while providing nutritional guidelines and customized exercise regimens.

•Made the cover of Scottsdale Health Magazine for my unique fitness approach and successful business. 08/201708/2010 - 06/2017 Founder/InstructorFounder/Owner/Master Instructor StudioMixxFitness StudioMixx Fitness SSttuuddiioo

•Developed and implemented business plan to start up quality group fitness studio in Kansas City.

•Responsible for all aspects of marketing/communication - newspaper, signage, customer referrals, etc.

•Wrote and implemented the company training manual.

•Turned a profit after only 3 months in business.

•Purchased wholesale products to sell in studio.

•Doubled the number of class times offered in the first 6 months due to high demand and increased volume.

•Voted “Best Boutique Fitness studio” in 2009 by the Pitch newspaper. 05/201005/2007 - 05/2010 Founder/InstructorFounder/Owner/Master Instructor FusionFitness Fusion Fitness Education History

As an Exercise Science major, I was able to explore human movement through a diverse range of studies in the biological, psychological, physical, and social sciences, including health, exercise science, physical education, health and nutrition, exercise and health psychology, anatomy, physiology, motor behavior, and biomechanics

12/200112/2001 UniversityKansas University of Kansas Exercise Physiology, Bachelor'sDegree Bachelor's Degree

ExerciseScience Exercise Science

My training at Esthetics Advisory Laser Academy provided me with the most comprehensive ARRA approved laser curriculum which includes the latest training in:

• Skin and hair anatomy

• Skin cancers

12/201612/2016 EstheticsAcademy Esthetics Advisory Laser Academy LicensedLaser L icensed Laser Technician.,

CCeerrttiiffiiccaattiioonn

• Transmittable diseases of the skin

• Fitzpatrick & Glogau skin typing

• Laser hair reduction

• IPL/ photofacials

• Fractional technologies

• Tattoo removal

• Laser safety/LSO

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