Executive Management Sales Customer Service

John C. Redding

Virginia Beach, VA • 757-***-**** • ***********@*****.***

Operations Executive

Driving efficiencies, revenues, and business growth within challenging environments

Directs operations and manages complex projects to sustain growth and profitability. Turns around underperforming/distressed businesses with strategies that anticipate market conditions. Builds, trains, mentors, and manages high-performance teams that deliver outstanding customer satisfaction and exceed business metrics. Develops and implement process improvements that increase productivity and reduce product development time. Negotiates favorable contract terms and ensures consistent sales pipeline in-line with service standards and ROI. Fosters adoption of organizational change through partnerships with senior executives, clients, partners and cross-functional teams.

Key Strengths: Strategic Planning & Execution • Team Building & Leadership • Training & Development • Budgeting

P&L’s • New Business Development • Performance Management • Process Improvement • Reorganizations

Business Analysis • Sales & Marketing Management • Revenue Generation

Professional Experience

ELIZUR INTERNATIONAL INC. – Virginia Beach, VA 2016 – 2019

Chief Operating Officer

Led establishment of US based headquarters for importing, sales, marketing, distribution business owned by glass factory in China. Directed development and execution of strategies based on owner’s vision. Managed daily operations including sales, marketing, accounting, payroll as well as supply chain & logistics. Evaluated opportunities within US wholesale/retail home décor and seasonal segments that aligned with capabilities and resources of manufacturing plant.

Grew overall revenues from $250K (2015) to $1.47M (2016) to $1.73M (2017). US based new business grew from $0 (2016) to $100K (2017) to $115K (2018).

Set up new accounts in highly competitive market through developing strong relationships with global customers.

Collaborated with owner to recruit and on-board director of marketing, director of sales, warehouse supervisor.

Directed search, lease negotiations, and moves of office/warehouse space to accommodate new US distribution.

Prepared supporting documentation for USCIS Visa applications for US Citizenship on behalf of Executive.

MILLER’S HEATING & AIR CONDITIONING / MILLER OIL CO. – Norfolk, VA 2012 – 2016

General Manager

Managed division of family run business that included Home Heating Oil, Commercial Fuels, and HVAC. Led transition from Home Heating Oil/Commercial Fuels to HVAC business, using existing customer base.

Changed vendor from Nordyne/Maytag to Lennox to improve quality control, brand recognition, and profitability.

Converted HVAC service to full Flat Rate Billing program (QSP) doubling hourly service rate over three years.

Increased revenue by 19% within first year of tenure through change in service plans and general billing philosophy.

Raised installation group revenue by 8% and 11% in years one and two respectively by fostered consultative selling practices to provide customer options for meeting their needs.

Implemented quoting/profitability model to maximum sales close rates, growing margins by 7% in 2 years.

TURN ONE GROUP – Virginia Beach, VA 2009 – 2010

Managing Partner

Managed startup consulting operation that provided services to turnaround underperforming businesses and/or wind-down operations and liquidate assets. Prevented unsecured creditors from forcing bankruptcy through process control and new communication strategy.

Collaborated with attorneys and former employees in collecting 95% of accounts receivable.

Kept debt collection lawsuit awards down to less than 2% of unsecured debt due.

CHESAPEAKE HARDWOOD PRODUCTS INC. – Chesapeake, VA 1998 – 2009

(Promoted to positions of increased responsibility based on consistently exceeding goals)

President & Chief Operating Officer, 2005 – 2009

Directed strategies to improve performance against business goals for $50M building materials manufacturing company with 280+ employees. Reported directly to Board and CEO/Owner. Managed budgets and P&L, assessed opportunities, and developed plan to turnaround accounting systems during wind-down of operations. Supported vendors in collecting receivables during inventory liquidation.

Improved profitability by $1.2M in 2006 and $1.5M in 2007 through restructuring customer programs and consolidating product offerings and production capacity for greater efficiency.

Launched strategic and operational changes that returned $5M+ annually to the bottom line.

Renegotiated customer contracts within business channels through meetings with top customers.

Improved gross margin and profitable for future growth through turning around unprofitable revenue streams

Led outside consultants, legal counsel, and accounting department to refinance credit facility and ensure compliance with GAAP requirements for greater visibility of operating status.

Changed strategy to sell surplus inventory reducing total inventory position by 50%.

Senior Vice President, Sales & Marketing, 1998 – 2005

Managed sales, marketing, customer service, four direct reports, 15 regional sales managers, and 7 inside sales / customer service representatives ($2.5M budget). Developed and secured customer programs across all marketing channels. Renegotiated programs for core product category and streamlined product offering to maximize manufacturing efficiency, meet customer needs, and increase profitability.

Increased sales 5% through program at Lowe’s that added new stores / better selling items, improving margins by 3%.

Expanded into new kitchen cabinet category representing sales growth of 35% of total revenue, ($18M in new business).

Generated $2M in annual revenues by establishing dealer network of 24 wholesale distributors over 18 months.

Education

Bachelor of Science in Kinesiology (Major: Education), College of William & Mary – Williamsburg, VA

Graduate Studies toward MBA in Health Care Administration, Regent University – Virginia Beach, VA

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