VP for Consumer Marketing

Jose Juan Miguel R. Bo-ot

Rhapsody Residences, Muntinlupa +63.920-***-**** ******-**@*******.*** Experience: 14 years with the world’s largest food & beverages company AVP – CONSUMER MARKETING MANAGER NESTLÉ PROFESSIONAL OCT 2016 - PRESENT

· Tasked as end-to-end innovations driver for new product launches in market –premium beverages

· Brand Manager for NESCAFÉ and COFFEE-MATE portfolio for foodservice channels and customers

· Owner of brand P&L, with critical metrics on both topline and bottom line (profitable growth) AVP – REGIONAL SALES MANAGER OCT 2015 – SEP 2016

· Entrusted with field sales team for Metro Manila, the largest sales territory by volume

· Led team to high double digit growth in both Hot and Cold Beverage Solution sales

· Identified new vectors of growth through product innovation by application: tapping Food Manufacturers AVP – BEVERAGE SYSTEMS & SERVICES MANAGER OCT 2011 – SEP 2015

· Optimized utilization of beverage dispensers deployed nationwide, through team and service partner

· Consistent metrics improvement in speed of service, sales output, system profitability, and quality assurance

· Managed P&L of Beverage Systems – CAPEX, service and maintenance fees, ROIC, operating profit (EBIT)

· Promoted as youngest member of MANCOM, reporting directly to Country Business Manager BUSINESS EXCELLENCE MANAGER APR 2009 – SEP 2011

· Crafted a customer-oriented action team structure nationwide, ensuring speed and quality of service

· Conducted hands-on deployment of service model, through training and certification program TRADE ASSET MANAGEMENT EXECUTIVE AUG 2007 – MAR 2009

· Defined a Best Practices manual with an action team structure, which has been replicated by other countries

· Drove alignment across the organization, to integrate dispenser optimization as part of sales management DISTRIBUTOR BUSINESS SPECIALIST OCT 2004 – JUL 2007

· Delivered sales achievement in provincial assignments handling Pampanga, Bicol Region, & South GMA

· In culminating stint, delivered over 100% growth of sales volume within a six-month period

· Recognized as an enabler of change – setup new territory distributor, and optimize ways of working Education: learned from the top-ranked college and high school in the country BACHELOR OF SCIENCE APR 2004 UNIVERSITY OF THE PHILIPPINES – DILIMAN

· Major in Industrial Engineering

· Trained in Operations Research, Project Management, Feasibility, Simulation, Quality Control, Statistics

· Developed leadership skills outside the classroom – as Most Exalted Brother of Beta Epsilon fraternity HIGH SCHOOL DIPLOMA MAR 1996 PHILIPPINE SCIENCE HIGH SCHOOL – MAIN CAMPUS

· Research Project: Feasibility Study on the Utilization of Saba and Corn Peelings as Ingredients to Make Paper

· Extra-curricular enablers: Sports Editor and avid writer of high school newspaper Implementation Leader • Brand Owner • Sales Manager • Systems Expert • Service Enabler Page 2

Trainings and Workshops: blessed with a globally enhanced skill set

· Web Intelligence for Trade Asset Reporting 06.2015 Switzerland

· Hot Beverage Solutions Workshop 05.2015 Singapore

· Global Beverages Workshop 03.2014 Sri Lanka

· Advanced Marketing & Sales 11.2013 Switzerland

· Hot Beverage Solutions Workshop 03.2013 Thailand

· Creating Service Gaps in Beverage Systems 06.2011 Singapore

· User Acceptance Test: BMB v5.1 03.2008 Switzerland

· User Acceptance Test: BMB v5.0 12.2007 Switzerland Leadership and Functional Skills: classroom sessions applied in professional career

· AIM Executive Brand Management Course 07.2017

· Executive Coaching Program 10.2015

· Advanced Coaching 12.2013

· Everyday Coaching for Leaders 09.2012

· Influential Leadership Program 09.2009

· Systematic Managerial Analysis 08.2009

· Leadership and Personal Empowerment Program 07.2008

· Service Plus: Beyond Customer Expectations 09.2007

· Project Management 07.2007

· Basic Supervisory Workshop 08.2006

· Distributor Management Best Practices 04.2006

· In Call Execution 09.2005

Personal Information: getting to know Joel, outside of work

· Born on November 15, 1979

· Devoted husband, and hands-on father of 2 boys

· Main hobbies are playing golf and badminton

· Actively seeking opportunities for international travel and exposure to other cultures

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