Social Media Manager
Resume:
Maria-Cristina Veleșcu
Digital Growth Strategist
Iasi, Romania
********************@*****.***
Specialized in developing and leading the implementation of marketing, management and digital transformation strategies for small to medium companies around the world (Romania, US, Canada, Australia.)
Gemini leader with a growth hacking mindset, both analytical, with a keen perception and attention to details, and also extremely creative, with a deep understanding of how individual ideas put into action impact the value and outcome of overall strategies. Driver of constructive change in organizations with attention to excellence and increased revenue growth. Providing leadership and support during conception, modeling, and execution of strategies, working with management and internal and external teams to achieve desired outcomes and sustain continuous business development and growth.
LinkedIn - Profile, Portfolio, Recommendations: https://www.linkedin.com/in/maria-cristina-velescu Marketing and Growth Manager
5+ years - OMINICLINIC - Plastic Surgery Clinic Iasi, Romania
● Developed and implemented offline and online marketing campaigns, overseeing budgeting and leading contracted third parties (graphic designers, copywriters, SEO & AdWords specialists, software companies and advertising agencies)
● Developed Brand&Content Strategies and Content Calendar and created posts for social media platforms (Facebook, Instagram, LinkedIn, Youtube)
● Managed creating and maintaining the company’s websites, including creating copy, doing SEO, maintaining a blog
● Coordinated photoshoots and videoshoots to create the Digital Asset Repository for the company
● Managed marketing budget and created paid online advertising campaigns through Facebook Ads, Instagram Ads and GoogleAds, reaching up to 500 000 people per month
● Developed protocols for improving Customer Care, from online communication templates to personalized branded products and documents to setting up a recommendations&reviews system
● Managed to increase the client base by 130% over the first two years, with only a 50% increase in advertising budget
● Coordinated GDPR (EU - General Data Protection Regulation, effective 2018) compliance processes on data protection and privacy within the European Union, partenering with a top national GDPR consultancy company
● Mapped business processes and documented internal procedures for employees and collaborators, based on EU ISO standards, resulting in a 25% increased productivity and time efficiency
● Led the development, implementation, and upgrades of a cloud-based ERP (Enterprise Resource Planning) software solution, which is now at the core of the clinic’s line of business; offered in-house training to over 30 users over the first 6 months after launch Marketing Manager
3+ years - NEWLIFE-BM - Fertility / IVF Clinic Iasi, Romania
● Develop and implement offline and online marketing campaigns, overseeing budgeting and leading contracted third parties (graphic designers, copywriters, SEO & AdWords specialists, software companies and advertising agencies)
● Managed creating and maintaining the company’s websites, including creating copy, doing SEO and also led the development of the website of the National Society for Reproductive Medicine in Romania
● Created Brand & Content Strategy and Content Calendar and created posts for social media platforms (Facebook, Instagram, LinkedIn, Youtube)
● Coordinated photoshoots and videoshoots to create the Digital Asset Repository for the company
● Managed marketing budget and paid online advertising campaigns through Facebook Ads, Instagram Ads and GoogleAds, reaching up to 300 000 people per month
● Developed new Patient Programs and created strategies for implementing new marketing campaigns nationwide to attract new patients
● Acted as Online Community Manager handling all online patients’ communications through all channels
Digital Strategist (Remote)
1+ years - RONIN OUTDOORS - Amazon retailer - outdoors products Montauk, NY, USA
● Developed the website structure (Wordpress theme) and copy and coordinated the website development with a contracted IT company
● Developed Content Strategy and posting calendar - including Instagram grid template
● Accounts setup and posting content (Hootsuite) on Facebook, Instagram and Youtube
● Managed paid ads for Facebook and Instagram ( objectives,targeting, copy, visual,reporting)
● Integrated MailerLite with the Wordpress website for email marketing and creating landing pages
Digital Strategist (Remote)
1+ years - AFTON NEGREA - Boutique digital strategy agency Ontario, Canada
● Implemented Digital Content Strategies for clients in the coaching industry - creating and planning posts (Hootsuite) for social media channels (Twitter, Facebook, Instagram, LinkedIn, Youtube), scheduling live videos and events, growing accounts
● Managed email marketing campaigns (MailChimp, Ontraport)
● Managed Kajabi based websites - adding/modifying content, managing users and Wordpress websites
● Offered Customer Support (ZenDesk), which included managing connected Stripe
/InfusionSoft accounts
● Acted as Community Manager for online audiences, handling communications on behalf of clients with engaged audiences through social messaging platforms, including managing Facebook Groups
● Client profiles : Yoga Coaches, Dating Coaches, Career Coaches, Ruku Master / Life Coaches Digital Manager (Remote)
1+ years - INTEGRATED MEDICAL SOLUTIONS GROUP - Privately owned and operated network of medical clinics Queensland, Australia
● Worked together with the CEO and HR Manager to revise the group branding & identity in correlation with the individual practices (5 clinics - family practices and aesthetics clinic)
● Developed Content Strategy and calendar and setup all social media accounts
● Created the group website based on a Premium Wordpress theme, redirecting the old websites (each clinic had an individual website) to designated pages inside the group website.
● Implemented and organized analytics and monitoring tools, created and managed all online paid campaigns (Facebook, LinkedIn).
● Worked together with the individual Clinic Managers to implement the rebranding process
(from uniforms to business cards, flyers, signs, documents) and on creating new promotional items.
● Worked closely with the HR Manager and CEO on presentations, promoting events and CSR activities, and on completing tasks necessary in the mandatory annual re-accreditation process.
Digital Manager (Remote)
1+ years SHELLI VARELA - Public Figure - Growth Hacker, Coach, Podcaster Toronto, Canada
● Managed the development of online membership website
● Was involved in developing the courses structure and created launch strategies for them
● Managed the Kajabi based website - adding/modifying content, managing users
● Created a content calendar and Instagram grid template aligned with the content strategy
● Created and implemented the marketing plan for promoting The YES Effect PODCAST, using existing social media channels, website and email marketing - involved using Libsyn, editing audio, creating video waveforms, creating communications templates
Skills
Agile Methodology Project Management Communication Leadership Business analysis Product Release
Growth Hacking Digital Transformation Product Management Training Management Strategic planning
Customer Experience Recruiting Consultancy
Wordpress HTML/CSS Photoshop
Facebook Marketing Content Marketing Strategy Social Media Communication Branding Digital Marketing Time management
Paid Advertising Budgeting SEO
Kajabi
Section Manager / Department Manager
5+ years - ZARA, INDITEX - Clothing Retailer Iasi, Romania Started working in Zara Iasi in October 2008 as a Sales Assistant, was promoted to Merchandiser, then to Section Manager and then to Department Manager, managing up to 12 reports.
Responsibilities:
● Stock and sales management
● Team management and training
● Retail reports analysis
● Implementing and achieving targets set for hours budgeted, productivity and sales Communicating and reporting to commercial and HR departments in Romania /Spain
● Customer complaints management
Skills:
Leadership Training Analytical skills
Customer care Communication Working under pressure and handling deadlines Sales Store management Organizational skills
Projects
Business Story Telling Hub @Webmagnat - 2018, Iasi, Romania Guest Speaker, presenting DIGITAL GROWTH - Hacking Fears & Transforming Mindsets My Education
Bachelor of Economics & Business Administration (Finance & Banking) University “Alexandru Ioan Cuza”, Faculty of Economics and Business Administration Iasi, Romania, 2006-2009
Volunteer experience
AIESEC, NGO, Volunteer in the Incoming Exchange Department & Sales Department, 2006-2008
Language skills
Romanian English French Spanish
Native Advanced Beginner Beginner
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