Copywriter

Gerry Thibert

Compelling Storyteller who understands the importance of the Narrative

Windsor, ON, ON N8W 2T3

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I draw from a deep well of experiences rooted in a sound research methodology to bring to life any copywriting project you may have. My years in the world of the C-Suite have taught me impeccable work ethic, organization, and commitment to excellence. My clients know that they are working with someone who is dependable, respectable and carries integrity. My passion is for writing - I love that the topic is never the same twice. I tell stories to enamor my audience and compel them to take action.

Work Experience

Manager of Executive Projects

Tepperman's - Windsor, ON

September 2014 to March 2019

The administrator of the Executive offices including Public Relations work: Press kits - Publicly available information about the company, its Mission, Vision, and Values as well as key contacts.

White papers - Executive Summaries of pertinent articles for the consumption of the Executive team. Provided all relevant information in a single page. Biographies - Wrote, proofread and edited the company's history, biographies on the owners from years past and the current leadership team.

Media releases - When Tepperman's expanded or conducted a significant community involvement event, I wrote the media releases to attract the attention of reporters from various local news outlets. Radio scripts - As the company created radio commercials for the sake of advertising sales and special promotions, I was often asked to write or review scripts for voice consistency, timing, and cadence. Social media - When the company launched its new website which included e-commerce, I wrote and edited entire sections of the content - including community involvement and sustainability pieces. I was also the point of contact for customers with questions and issues concerning their online experience.

E-newsletters - Wrote/published internal newsletters staff consumption. Topics ranged from life cycle events, community involvement, sustainability, and important news. Grants applications - Drafted, edited, submitted, and awarded several sustainability grant applications. Awards applications - Wrote, edited and submitted successful applications for several industry awards. Product descriptions - Internally, the company considered this "Romance Copy". It involved enticing readers to come into the store and become customers. Privacy charter & policies - With the requirements of PIPEDA and CASL, I consulted with lawyers on the company's behalf to create the necessary privacy charter, privacy policy, and other required policies that surround the topic.

Senior Manager of Business Development & Strategic Planning E.A. Agnew & Associates - Windsor, ON

2010 to 2016

Reporting to the Owner of the Company:

Created Marketing Strategies to significantly raise the awareness of client organizations. Edited and revised existing Marketing Strategies for Not For Profits interested in enhancing their success.

Evaluated financial aspects implications - budgets, R&D, ROI, and profit-loss projections. Initiated market research studies and analyzed the results into comprehensive reports. Developed Strategic Plans of Not for Profit clients, analyzing business developments and monitoring market trends.

Conducted economic surveys to identify potential markets for new NPO's. Planned and created communication and awareness programs to maintain favorable perceptions of the client's accomplishments or agenda.

Prepared and published organizational publications for internal and external audiences. Coached clients in effective communication with the public or with employees. Worked with clients to create and submit grant applications in order to obtain much-needed funding. Director - Business & Communications Development

Downtown Windsor Business Improvement Association - Windsor, ON 2010 to 2011

As a Director:

Press kits - Wrote and published publicly available information about the DWBIA, its Mission, Vision, and Values as well as key contacts.

White papers - Wrote Executive Summaries of pertinent information for member businesses. Media releases - Wrote and submitted to local media in order to share relevant news about the activities of the DWBIA.

Social media - When the DWBIA requested a redo of its website, I wrote and edited entire sections of the content.

E-newsletters - Wrote/published the DWBIA newsletter for the benefit of member businesses. Grant applications - Drafted, edited, submitted, and awarded several grant applications, including the Ontario Trillium Benefit Fund as well as FedDev. This resulted in funding for several capital investments by the DWBIA.

Proposal Writer

University of Windsor - Windsor, ON

2006 to 2010

Completed writing assignments according to set standards regarding order, clarity, conciseness, style, and terminology.

Edited material prepared by other writers or personnel. Selected appropriate visuals to illustrate the material. Arranged for typing, duplication, and distribution of copy. Analyzed market trends to determine the need for revisions in published materials or new material. Education

MBA in Managers & Professionals

University of Windsor

2017 to 2021

B.A. in Arts, History

University of Ottawa

2000 to 2006

Skills

Public Speaking (10+ years), Project Planning (10+ years), Data Analysis (10+ years), Editing (10+ years), Microsoft Office (10+ years), Marketing (8 years), Copywriting (10+ years), Research (10+ years), Market Research (10+ years), Website (10+ years), Email (10+ years), Writing (10+ years) Links

https://writers.work/gerry

https://www.linkedin.com/in/gerry-thibert-70961b7/ Groups

Circle of Seven - Director of Digital Channels

November 2010 to Present

Wrote website content.

Managed social media presence.

Created and maintained IT infrastructure (website, accounts, hosting, payments). Wrote social media copy to publicize events, raise awareness, and call to action. Publications

WHAT I'VE LEARNED FROM THE C-SUITE

https://www.linkedin.com/pulse/what-ive-learned-from-c-suite-gerry-thibert/ May 2019

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