Marketing Manager
Resume:
MANALO, KARLO REY D.
PERSONAL INFORMATION
Address: *** ****** **. *** *******, Parañaque City, Metro Manila
Telephone No.: 824-5140
Mobile No.: 632 092*-*******
Email: *****.**********@*****.***
EDUCATIONAL BACKGROUND
Highest Education
Level : Bachelor's / College Degree
Field of Study: Management
Major: BSHRM
Institute: Philippine Women’s University
Year Graduated: March 2000
Second Highest Education
Level: Diploma
Field of Study: Information Technology
Major: Web Design/E-commerce
Institute: Informatics Computer Center
Year Graduated: June 2001
Certification Year Obtained
Composite Insurance License: 2005
LOMA 1 Passer: 2003
Certified IT Professional: 2001
EMPLOYMENT HISTORY
Company Name: Astoca Philippines Incorporated
Position Title: Marketing/Negotiated Sales Manager
Position Level/Qualification: Managerial
Specialization: Marketing/Project Management
Industry: Asset Management, Negotiated Sales, Project Management, Auctions
Work Description:
Primarily tasked with business development, has secured and managed combined local and international sales projects worth in excess of US$ 5 Million during four years of tenure.
Designs and implements marketing programs for company and projects for the sales and marketing dept., including online and offline marketing activities, public relations, advertising, sales direction. Initiated partnerships with public and private to facilitate programs beneficial to company and clients such as banks, government institutions and financial institutions etc. Successfully negotiated and completed projects in the retail, electronic and industrial sectors. (December 2012 – Present)
Company Name: TMI Incorporated
Position Title: Marketing/Business Development Consultant
Position Level/Qualification: Managerial
Specialization: Marketing/Project Management
Industry: Maritime Industry E-Commerce and Remittance services
Work Description:
Functioned as lead consultant for business development and marketing departments of new and pioneering organization that will service the maritime industry. Initiated and secured partnerships for the company with banks, e-services companies and government entities. Created marketing program for company including public relations, advertising sales direction. May 2010– December 2012)
Company Name: Cashsense Incorporated
Position Title: Marketing/Business Development Manager
Position Level/Qualification: Managerial
Specialization: Marketing/Project Management
Industry: E-payment systems, Remittance services
Work Description:
Marketing manager for local and international
operations (deployed to other countries). Acted as lead and liaison for various third party entities such as banks, e-services companies and government entities, performs general marketing activities such as public relations, Advertising and promotional activities. Developed and implemented marketing and sales strategies alongside project management and department management.(September 7 2008– March 15, 2010)
Company Name: HMR Group
Position Title: Marketing Manager
Position Level/Qualification: Managerial
Specialization: Marketing/Project Management/Training
Industry: Asset Management, Retail and wholesale (B2B, B2C) Recycling
Work Description:
Senior Marketing Manager for five affiliated companies,
Performed general marketing duties such as public relations, advertising and promotional activities, collateral design and production, online marketing development, Developed marketing and sales strategies alongside project management and implementation
(August 24, 2007– March 28, 2008 )
Company Name: Smart Systems Outsource consulting
Position Title: Project Manager/Marketing Manager
Position Level/Qualification: Managerial/at least five years work experience
Specialization: Marketing/Business Development/Training
Industry: Consulting (Offshore Outsource)
Work Description:
Senior officer for Philippine operations. Acted as liaison between principal in U.S and local partners. General duties include business development and marketing, including business matching for suitable outsource projects for clients and partner companies (June 5, 2005- Dec 18, 2007)
Company Name: PSM consulting
Position Title: Lead Project Manager
Position Level/Qualification: Managerial/at least five years work experience
Specialization: Marketing/Training and Development
Industry: Healthcare, Employee Benefits
Work Description:
Performed training and marketing duties as required by the business, to work closely with the marketing arm in developing new clients and maintaining existing ones, and to perform in-depth analysis per client by analysis of statistical data and discussions with the Human Resource Department to arrive at the best program for the client (October 8 2003-April 18 2005)
Company Name; Bel-Air Risk Management Brokerage
Position Title: Management Trainee/Marketing Executive
Qualification: At least two years work experience
Specialization: Marketing/Business Development
Industry: Insurance/Healthcare
Work Description:
To implement marketing strategies outlined by the management, to oversee internal and external affairs regarding agents and clients for the company, to assist management in daily operations, to conduct product presentations, sales calls and agent training seminar, to develop training manuals/materials for all new agents and marketing personnel, to developing new market areas for the organization, and to function as liaison officer/representative at seminars, functions and symposia.(September 12 2000- June 21 2003)
Organizations : Philippine Internet Commerce Society
Philippine Marketing Association
Canadian Chamber of Commerce (Company representative)
British Chamber of Commerce (Company representative)
Several years of working with reputable companies have given me extensive experience in Marketing, Training and Organizational Development .This is as a result of my previous tenure as Management Trainee, Consultant, Liaison Officer and Marketing/Business Development Manager. Functions as indicated below formed part of regular duties.
Business development
Key function assigned was the study, development and implementation of business development programs aimed at the specific areas; business generation, new client acquisition and customer retention and partnership/alliance building.
General Marketing
Regular functions performed were divided into tactical and strategic categories :
Tactical: Client visits, targeted email and messaging programs, rewards and CRM projects.
Strategic: Promotions & exposure (expo, conference, event etc. participation/sponsorship)
These and other projects were meant to address both long and short term marketing requirements of the department/company.
Marketing Support
Collateral design and development - done in coordination with designers and production both in house and outsourced. Sourcing and purchase of Marketing related equipment and material
I have been tasked to perform these along with other duties including; conducting product presentations/seminars for individual and corporate accounts. I have assisted in the general management development of several companies, conducted training and supervision of sales and marketing teams, and served as the liaison to a variety of corporations and entities.
As a marketing practitioner, I believe in being a team player who can take the initiative to lead when the need arises. While I have developed the proficiency in dealing with different types of clients, recognizing the need to constantly improve in this field by learning from my colleagues, organizations I am part of and from co-employees as well as the practices of other companies. I prefer to be constantly challenged in my work and I welcome every opportunity for my professional advancement. I adhere to the principle of professionalism, and if I will be fortunate to be given the opportunity to work in a prestigious organization such as yours, I will constantly exert my very best efforts to uphold the standards of the company, and to perform over and beyond what may be expected and required of me in order to contribute to your organization’s growth and success.
Contact this candidate