Social Media Digital Marketing
Resume:
Sean Gregg
Bayport, NY 11705
Cross-functional Digital Marketing, Sales, Product Development and Product Sourcing professional.
Areas of Expertise include:
B2B Marketing • Search Analysis
Brand Positioning & Awareness • B2B & B2C SEO
Channel Segmentation • Copywriting
New Product Introduction • Editing
Website Design & Implementation • Proofreading
Digital Marketing • B2B Marketing
Proficiency with CMS: Endeca, WordPress, Shopify, Magento, Woo Commerce and Documentum.
Modify, update and integrate websites with third party APIs and databases.
Extensive experience with Adobe Creative Suite, Photoshop, Illustrator, Dreamweaver.
Well-versed in latest website development and mobile deployment trends.
Professional Experience
Canon USA, Melville, NY
Marketing Specialist, Digital Marketing, June 2015- October 2015
Worked with digital marketing and product managers on 16 new product launches and 24 product revision, updating images, logos, product copy, specifications, downloadable brochures and instruction manuals. Environment included CMS Documentum and Lotus Notes. Archived and transferred 250 product brochures from old website through to new version. Troubleshoot issues with web pages and update the eCommerce database.
Maddaloni Jewelers, Huntington, NY
Marketing Consultant/Web Developer, February 2013 – July 2016 (Part time)
Responsible for content creation: photograph product, write copy, editorialize and track analytics and respond accordingly. Promote events and products through a variety of social media. Manage all aspects of merchandise EBay and Amazon web stores. Created website, adding/updating products, events, blogs, banners and videos.
MSC Industrial Direct Co., Inc., Melville, NY
On-site Searchandiser, e-commerce Department, October 2013- June 2015
Merchandised onsite search results for 2,000 industrial distribution search terms. Applied my digital marketing expertise to onsite search to analyze and manipulate search results for products and brands, which resulted in improved relevance to customers. Measure and compare search and precision with Excel tools; index match and pivot tables. Conducted competitive research and analysis. Documented processes and trained co-workers on systems and procedures. Maintained quality control adhering to style guide in fast-paced environment. Used several in-house tools to such as Static HTML Page Constructor as well as search tools in accord with Endeca, Intuit Quick Base, and Alfresco. Edited and proofread 200,000 product descriptions in 1,500 taxonomy categories, resulting in a 95% quality improvement.
Kettler International, Inc., Virginia Beach, VA
Marketing/Product Consultant, November 2008 – March 2014 Successfully managed social media program, increasing targeted followers and interactions with the goal of “thought leadership” in the product category. Tracked web traffic and analytics in relation to the established base level results. Created contests and supported new product launches. Developed brand combining lifestyle appeal and aesthetics. Created strategic plans in digital space to execute, monitor, record and adapt to social media trends and analytics. Negotiated pricing and product specifications with factories.
Back2Health Inc. West Islip, NY
Marketing/Product Consultant, January 2012- June 2012
Managed websites and social media platforms. Wrote and tested email blasts. Launched E-commerce website on Magento platform, built brand on third-party websites for nutrition products. Performed intensive work in Photoshop for fliers, email, website, product marketing, brochures, and local media.
Regent Sports, Hauppauge, NY
Product Development and Business Manager, August 2007 – November 2008
Instruct creative team on product attributes including colors, thematic presentation, packaging, instruction manuals and patented features. Supervise and train assistant Product Manager in in all duties. Extensive travel to develop new product, review production quality, packaging and shipping standards. Present product to buyers in tandem with sales and top management. Negotiated with NHL on new product designs and licensed opportunities.
Iron Horse Bicycles, LLC, Islandia, NY
Director of Sales & Marketing, January 2001 – November 2006
Activate and communicate overall vision and brand strategy. Developed product line, segmentation strategy
and pricing. Launched marketing (catalog, website, trade support) and developed promotional calendar, marketing plan and proposed budget. Managed international distributors in 12 countries. Collaborative team approach tripled sales during employment period, increasing from 12 to 40+ million. Managed licensed product for mass-market accounts.
Kettler International, Inc., Virginia Beach, VA
National Sales Manager, June 1996 – January 2001
P&L for $12MM sales and spearheaded new product launches. Directed trade show planning and execution. Managed 35 independent sales representatives and set sales goals and customer targets. Averaged 15% yearly sales increases.
Toys “R” Us, Inc., Paramus, NJ
Merchandise Analyst/Assistant Buyer, January 1990 – June 1996
Responsible for categories with sales increases TY/LY +15%, (5 of the 6 years) Collaborated with logistics to optimize product flow. Manage financial receipt plan, open-to-buy and turnover. Assortment planning, private-label purchasing.
Caldor, Inc., Norwalk, CT
Assistant Buyer, January 1988 – January 1990
Performed sales forecasting, merchandising open-to-buy and inventory replenishment for 120-store chain.
Education
Professional Certificate in Web Development, 2010
New York University, School of Continuing Education, New York City
Professional Certificate in Digital Media Marketing, 2009
New York University, School of Continuing Education, New York City
Bachelor of Science, Marketing, 1987
New York University, Stern School of Business, New York City
Computer Skills
Illustrator Photoshop JAVASCRIPT
CSS PowerPoint MYSQL
Word Excel ENDECA
jQuery PHP
WML Dreamweaver
Quickbase Alfresco
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