Achievements
This award is given to individuals
that are leading in the community
and making a difference in their
career field
Contact
*************@*****.***
behance.net/nancymckeown
GRAPHIC DESIGNER MARKETING SPECIALIST
Graphic Designer & Marketing Specialist with over
eight years of experience in high-profile companies. Innovative Team Manager with excellent Project
Management Skills. Extensive knowledge in Graphic
Design, Branding Identity, SEO, Social Media
Management and Email Marketing.
profile hobbies
Music Travel
Reading Exercise
Digital Marketing Specialist
• Developed and maintained all print and web collateral to adhere to corporate graphical standards in Pratt Institute
• Updated the AVI Fresh website of upcoming events, schedule changes and important messages
• Launched a sustainable program, Cupanion, which reduced costs and minimized waste campus-wide
• Worked in conjunction with the Resident Life Department and Student Government to create integrated marketing for AVI throughout the campus
• Marketed and lead over 20 events throughout the semester
• Designed and populated specific tables, databases for collection, as well as tracking and reporting of data for event participation and student involvement
• Increased brand awareness over 70% throughout campus Experience
Lead Graphic Designer & Marketing Coordinator
• Created over 300 email blasts and over 20 email campaigns throughout the year using Mailchimp
• Recognized for outstanding Email Marketing and Digital Design contribution to the Staten Island community; additionally awarded the 20 Under 40 Leadership Award in 2016 for successful marketing and design tactics for local and corporate businesses borough-wide
• Responsible for site analytics and growth for e-commerce KPIs. Used a/b testing to drive conversion 15% improvement
• Managed multiple marketing interns
• Performed and conducted report analytics for operational and marketing purposes, from email open rates to event ticket sale statistics
• Redesigned company website and increased web presence
• Created multiple marketing campaigns recognized by the New York Senate which led to $4M in funding from the Metropolitan Transportation Authority for an Alternative Analysis Study
Freelance Graphic Designer
• Created logos for multiple architect and engineering companies
• Formatted presentations and brand awareness manuals for Skyline and USIS
AVI Foodsystems, Inc.
Pratt Institute
2017 - 2018
Staten Island Economic
Development Corp.
2014 - 2017
Mantis Marketing
2014
Freelance Graphic Designer
• Designed the 2014 eye wear catalogue
• Photographed and retouched all products
• Created packaging choices for third parties
Velvet Eyewear
2013 - 2014
Graphic Design Intern
• Worked with the CEO to design weekly Twitter ads
• Created media kits for clients
• Designed ads for the 2013 Metropolis Design Guide Free Agent Media
2013
Education
Art Institute of New York City
2013
B.A. Graphic Design
software proficiency
illustrator
photoshop
indesign
mailchimp
wordpress
salesforce