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Physician Marketing

Cathedral City, CA
June 30, 2019

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Patrick Lee McAdoo-Morton

(Cell) 214-***-****

**** ***** ***** **** ******* CA 92262

Objective: Director of Marketing/Business Development in a hospital setting, or Area/Regional position. I have been a Director for Acute Hospitals, a Regional Director for Skilled Nursing, and I am Current Enrolled in an MBA Program.


Bachelor of Arts Degree in Communications with a Minor in Psychology.

University of Texas Permian Basin, Graduated 5/2018

(Currently enrolled in the MBA Program)

Community and Volunteer Services

Dessert Aids Project (Palm Springs CA).

CareerVillage member 2018 (Professional Free career advice for youth).

Professional Career Coach Services (Paid and pro bono services since 2004).

Community Board Member of PC School of Desoto 2008-2010 (Resume and interview preparation).

Current employment – Vibra Rehabilitation Hospital of Rancho Mirage.

Business Development Liaison (200 Accounts, over 300 miles)

March 4th – Present

Skilled Nursing and Rehabilitation Marketing

Cantex Continuing Care Network, December 23rd 2015 – May 1st 2019

Senior Business Development/Marketing Specialist (Regional) (7 Direct Reports)

I oversee the marketing and referral development for three/four South Dallas skilled nursing facilities, responsible maintain and grow the ADC for each, with a focus of: coaching and mentoring the Marketing/Business Development team with a mandate of census development. I am responsible monthly for regionally targeted marketing campaigns for all four locations. C-suite meetings with presentations, CEU scheduling, physician outreach and event promotion/execution. I conduct monthly referral and admission analysis to strategize the marketing development plan for each facility. Additionally, I am tasked with the education of families concerning insurance benefits and skilled/rehabilitation facility options. 7 direct reports, total average daily census of 100+

Lennwood Nursing and Rehabilitation Dallas TX. May 27th 2015- December 20th 2015

Director of Business Development.

Hired to overhaul the marketing procedures and admissions operations and increase the census by broadening the referral base for a failing skilled nursing facility. I was responsible for increasing referrals by 250% and admissions by over 100%; taking the facility from a monthly negative working capital to one of profitability.

Hospital Marketing

Haven Behavioral Health, Frisco TX January 19th to May 27th 2015

Marketer/Community Liaison

Marketed to a large geographic area of over 200 accounts (Hospitals, SNFs, ALFs, and Physicians). Developed contacts and accounts previously not utilized. Supported, motivated and trained other marketers on the team.

Crescent Medical Center, Lancaster TX. July 12th 2013 to August 8th, 2014

(Start-up Physician Owned Hospital)

Director of Marketing/Advertising/Community Relations/Physician Development (6 Direct Reports)

I was part of the management team that opened this Physician Owned Hospital (hospital had been closed for 7 years). Leveraged professional and personal relationships with physicians and facilities to create an “admissions and continuity of care process” that admitted the first patient and then grew the census. Responsible for physician recruitment, growing the surgery team and a group of specialist. CRM documentation to track referral submissions, marketing hospital services utilization, and providing insight and feedback for optimal physician retention and patient satisfaction. Implemented processes for physicians credentialing, computer training and technical support. Daily physician marketing, weekly physician events/promotions along with developing marketing plans for each physician, and coordinated a physician referral network. Established a Physician Specially clinic onsite to promote physicians and broaden the hospital services. II was instrumental in promoting a community atmosphere that helped to change the perception of the hospital, by establishing a Community Garden and a “Monthly Networking Luncheon” for healthcare professionals. Monthly meetings with the Lancaster Chamber of Commerce, Great Southwest, Community and Church Leaders, led to the Crescent Medical Center winning the 2014 Lancaster Chamber of Commerce “Blue Print” Award and The Focus Daily News naming Crescent “Best New Employer of 2014”.

South Hampton Hospital/University General Hospital Dallas TX. August 15th 2012 to July 7th 2013

Director of Marketing/Business Development/Physician Liaison Recruitment/ (10 Direct Reports)

Developed and mentored the Marketing, Advertising, Referral and Admission Departments for a hospital that was bought in bankruptcy. Liaison to over 100 Physician (Primary care, Specialists, Surgeons). Week and Monthly physician dinner. Weekly Hospital Physician Meetings. Developed the onsite physician specialty clinic. I developed the marketing strategies, hired, trained and coached the Business Development team to market: the in-patient departments, the physician clinic and all out-patient departments, growing the average daily census to the highest level in the hospital’s history; fourteen direct reports. Additionally, the average monthly surgery count went from a low of 44 to just over 200. Additional responsibilities included: planning, coordinating and hosting weekly dinners for physicians. Facilitated physician relation issues relating to patient care, equipment, hospital procedures and personnel.

Recruiting Experience

Navarro Regional Hospital Corsicana TX 75110 June 2009 to September 2010

(USr Healthcare Brentwood TN) Clinical, Allied Heath and Clerical Staff recruiter

An initial 3 month trial hospital contracted position that lasted 15 months, based on my recruiting and marketing abilities. Recruiting scope included but was not limited to: Nurses, Ultrasound, Radiology, Surgery and Lab Technicians, IT Services, Directors, Medical Assistants, HR and Office Personnel. I obtained a working understanding of all hospital departments by developing relationships with healthcare companies, physician offices, and nursing facilities in addition to sourcing the internet. Under my direction contract labor was reduced almost 80%.

@Work Medical Services September 5th, 2010 to January 29th 2011

(Medical Staffing Firm focused on Agency Nursing)

Branch Manager/Recruiter (2 Direct Reports)

Responsible for recruitment of medical staff (mostly RNs) for short contracts or daily shifts at local hospitals and nursing facilities. 12-20 direct reports. The number of shifts filled from the time I started until the firm closed increased 400%. Progress was made but the corporate office and franchise owners decided not to renew leases or contractual obligations. Office closed 1/29/2011.

Stark Talent - Temp and Perm placements, February 14th, 2011 to March 8th, 2012 (15-30 Direct Reports)

Recruited and managed “Temp to Perm Employees” for a local Medicare call center. I developed a network of hospitals, physician offices, medical training schools and online resources enabling candidate recruitment. I maintained a 95% conversion rate of our employees that became fulltime client employees.

Retail and Restaurant Recruiters Inc March 2004 to August 2008

Executive Recruiting firm – FT Lauderdale FL. (6-12 Direct Reports)

I founded this company with an investment banker from the supermarket industry. Company average billing was 600K a year with a top year of 890K. 6-12 direct reports, 2 offices, one in Dallas Texas and one in Fort Lauderdale Florida. This required superior internet research skills and extensive travel to market potential clients and to recruit candidates.


Methodist Cardiology (Physician/Cardiologist)

Dr. Joseph Bellomo

214-***-**** (cell)

Surgeon, Pain Management (Physician/Anesthesiologists)

Dr. Adam Arrendondo

972-***-**** (cell)

Surgeon and Physician (Gynecologist)

Dr. Scott Lauer

817-***-**** (cell)

Primary Care Physician

Dr. Sarah Sorensen

214-***-**** (cell)

Surgeon and Physician (Cardiologist)

Dr. Adeniran Ariyo

972-***-**** (cell)

Surgeon, Pain Management (Physician/Anesthesiologists)

Dr. Mark Schade

972-***-**** (cell)

Surgeon and Physician (Podiatry)

Dr. Larry Hayes

972-***-**** (cell)

Director of Case Management (Select Specialty Dallas)

Barbara Smoot

682-***-**** (cell)

Previous CEO, Crescent Medical Center

Dan D’Amico

214-***-**** (cell)

Previous VP of Marketing University General Hospital

Richard Valentine

214-***-**** (cell)

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