Social Media Marketing

Classified - Confidential

ALISHA RENAE ERVES - Tyrone, GA 30290 404-***-**** - ***********@*****.*** OBJECTIVE

Pursuing a career in communications where my diverse skill set in writing, researching, and presenting will benefit a company in communicating more effectively with customers.

EDUCATION

Florida Atlantic University, Boca Raton, FL

Master’s in Communication and Multimedia Studies

School of Communication and Multimedia Studies

Graduating May 2019

GPA 3.8

Master’s Thesis - The Impact of 21

st

Century Television Representation on Women of Color: Colorism Myth or Reality The University of Tennessee at Martin, Martin, TN

Bachelor of Arts in Communications-Broadcasting Performance with a minor in Political Science College of Humanities and Fine Arts

Graduated Cum Laude May 2017

GPA 3.4

EMPLOYMENT

Florida Atlantic University, Boca Raton, FL August 2017 - Present Graduate Teaching Assistant

School of Communication and Multimedia Studies

Develop lesson plans; deliver lectures; administer exams, grade assignments with detailed feedback; tutor students; correspond with students and professors; contribute to the growth of the college curriculum by maintaining and establishing relationships with faculty

● Instruct students throughout the semester to ensure they understand the lecture material

● Create weekly lesson plans and teaching materials; prepare, administer, and evaluate examinations

● Mentor students throughout the semester to achieve personal goals for the class NextGen America, Boca Raton, FL August - November 2018 Communications Fellow (promotion)

Organized local events; met with local news reporters at weekly events and pitched weekly news ideas; shaped public narrative of a viable candidate; won the Florida primary race due to efforts of team promoting candidate; contributed to the diversity and inclusion strategies; utilized social media outreach and analytics; developed, implemented and managed events and social media site

● Managed and advised 120 organizers to meet weekly goals

● Coordinated multiple news stories during a midterm election cycle with news reporters

● Worked closely with the State Leadership Program Director and Communications Director

● Attended and contributed to multiple media events, networked and built relationships with reporters in the South Florida area NextGen America, Boca Raton, FL May - July 2018

Field Fellow

Led, engaged and mobilized people in the South Florida area to vote; organized events on and off college campuses to register voters; influenced people to participate in advocacy issues; phone-banked daily communications (called over 100 people daily) and maintained database; knocked on thousands of doors (3,000); conducted weekly text banking and digital organizing to encourage voter participation

● Recruited, trained, and managed local volunteer team

● Worked with college administration and locals to increase civic participation and voter registration

● Met all data and field reporting deadlines in national database; influenced 1,000+ local Floridian to register to vote Happy Homes Florida Real Estate, Tamarac, FL January - May 2018 Marketing/Advertising Intern

Created new social media outlets; increased monthly revenue for company each month; recruited new real estate agents to use services; developed marketing strategies; tracked engagement on social media accounts and followed up; recruited new agents; compiled and tracked current list of state realtors in the south to promote and use services; assisted with analysis of marketing and sales data and budgeting

● Created and managed social media accounts and e-mail campaigns

● Increased revenue for company by $1,000+ each month and recruited over 70 new agents per month

● Analyzed competitor marketing and sales materials both on and offline

● Maintained tracking report of public relations activities and tracked fulfillment of marketing offers Classified - Confidential

ALISHA RENAE ERVES - Tyrone, GA 30290 404-***-**** - ***********@*****.*** Page 2

Florida Atlantic University, Boca Raton, FL August - December 2017 Commentator, Athletic Department

Commentated games for CUSA.TV (Conference USA TV); color and play-by-play commentating during women’s volleyball games; pre and post-game interviews with athletes and coaches

● Successfully commentated 15 women’s volleyball games for CUSA TV

● Aided in the planning and setup for streaming live events for CUSA TV

● Trained new employees on commentating and setting up live stream FOX 5, Atlanta, GA May - August 2016

Newsroom Internship

Learned in-house and field tasks such as assignment desk duties, general assignment reporting, and shadowed news directors and producers; transcribed video footage from shoots; published digital content for online site; created resume reel; researched news story leads; contributed story and show ideas; attended daily planning and creative meetings; worked in a fast paced, high volume environment while meeting nightly news broadcasts deadlines

● Assisted with the publication of over 30 news stories for web content

● Aided reporters in writing, editing, and shooting news packages using Adobe Premiere Pro

● Created resume reel from stories in the local area

● Scheduled weekly guests on morning show

WUTM 90.3, Martin, TN August 2016 - May 2017

Radio Broadcaster

University of Tennessee at Martin, Ohio Valley Conference Broadcasted news; created ads; color commentating and play-by-play commentating for men’s and women’s basketball

● Produced live weekly newscasts

● Successfully commentated 40 games for the men’s and women’s basketball teams with live pre and post-game interviews

● Aided in the planning and execution of live stream events

● Created commercials and news advertisements

COMPUTER SKILLS

Proficient user of Microsoft Office, PowerPoint, Word, Excel, Avid, Adobe Audition, NGP Van, and social media HONORS AND ACTIVITIES

Florida Atlantic University

Graduate School Recruiter (2019)

Graduate Committee Liaison (2018-present)

University of Tennessee at Martin

Alpha Kappa Alpha Sorority (2016-present)

Chancellor’s Honor Roll (2013-2017)

Starting Player for Women’s Volleyball Team (2013-2017) The National Society of Leadership and Success, Sigma Alpha Pi (2016-2017) Volunteer Service Activities

Boca Helping Hands, Volleyball Coach, Susan G. Komen, Habitat for Humanity, Empty Stocking Fund, Toys4Tots, Fayette County Library

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