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Sales Manager

Cavite City, Philippines
June 29, 2019

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Ronald Gary J. Bagalay

Phone: +639*********

Job Objective: To make a significant impact on a product category or a business unit in an environment where I can enhance and improve my skills, experience and at the same time contributing to success of those I work with

Work Experience:

Senior Manager -UNIONGAS (Sales Petrol & LPG in Bulk)

January 2015- Present (Manila, Philippines)


Business Development for LPG & Petrol on B2B expansion. Maintaining existing clients such as IMHotel, Makati Ave, Star City, Pasay, Manila Ocean Park Quirino, Manila and several Independent Gas Station within Metro Manila

Sr. Manager-Country Representative for Iran – IRANCO/ IRAN-RAHJOO Business Partner

Sales and Marketing Division for Middle East,North Africa and South Africa

Sony Gulf FZE

Jebel Ali Free Zone Authority, Dubai, United Arab Emirates

Aug,2013 to Nov. 2014


Products Handled TV, High End Audios, Home Theatre, Cameras, Recording Media & Energy & VAIO

Over all in-charge for annual marketing plan & strategy and determine required Ad & Pro expenses to ensure product profitability

Over all in-charge for product forecasting and planning, purchase and inventory management for all Sony products on weekly basis (SAP and AS400 platform base); also directly communicates with factory for any special ordering and delivery instructions especially CTV

Price Point Maintenance, Price Decision and MP (Margin Profit) Analysis of Distributor

In-charge with online sales and advertisement of Sony products and closely working with DIGIKALA(1st Online sales base platform in Iran)

Manager- CTV Marketing

Sales and Marketing Division for Middle East, North Africa and South Africa

Sony Gulf FZE

Jebel Ali Free Zone Authority, Dubai, United Arab Emirates

June,2007 to Jul. 2013


Formulates annual marketing plan & strategy and determine required Ad & Pro expenses to ensure product profitability

Formulates annual targets for each of the countries in the region based on upcoming products and forecasted market trends

Improves and develops new market potential for LCD BRAVIA in Middle East and African countries by carefully studying sales and trends per region

Forecasts and maintains acceptable inventory for assigned product categories on weekly basis; also directly communicates with factory for any special ordering and delivery instructions

Conduct Seihan (Forecasting) Meetings every 3 months in Malaysia Factory

Analyzes market trends by utilizing OLAP cubes in organizing on-hand market data (i.e., sell through data)

In charge of pricing formulation and price adjustments depending on market situation

Communicates product information and product direction & strategy to Sony area sales team and to the distributors

Conducts training about the products to sales staff to all distributors

Reports to the Managing Director and to the General Manager for Sales and Marketing every month for monthly inventory situation and monthly sales achievements

Involve in product planning by providing feedback on market preferences and attitude on a planned or new product

Reports sales achievement, marketing activities and situation every quarter to Headquarters’ Product Planning Group during Quarterly Line Up Meetings

Communicates all monthly target achievements, marketing activities, issues and product concerns to Sony Marketing Asia Pacific, Sony’s regional hub

Coordinates with other Sony departments for issues and concerns about the products handled


Effectively launch & introduced 2nd Half Bravia Line-up from 11models to 33models across MENA region to increase leverage on market share (Aug,2007)

Was able to exceed Year on Year Sales target in unit and amount basis 150% versus budget.

Was able to increase Bravia branding thru effective POP development & shop front display, channel expansion, and inventory management

Achieve sales expectations on major countries being handled such as UAE & GCC countries, Saudi, Iran and Levant Countries thru proper price positioning and marketing activities (brand awareness)

Junior Product Manager/Semicon Segment – Electronic Solutions Division- Group 6

3M Philippines. Inc.

May 2003- May,2007

Product Handled are – Surface Mount Supplies Carrier/Cover Tapes, Interconnect Solutions Products (Connectors,Sockets & Textools), Static Control Products and Microflex (Inkjet for Printers)

Responsibilities include planning and implementation of various marketing strategies, development of business plan, channel and direct accounts development, planning and implementation of advertising and promotional activities, product positioning, market research and analysis on Phil. Semicon Industry,setting of pricing structure and monthly presentations to Division Heads and Managing Director. Top Companies with direct engagement are Intel, Toshiba, Texas Instruments, Philips Semicon, Lexmark, Amkor Anam, Vishay and Temic

Developed the FY2006 Business Plan and Advertising & Promotional Budget for all categories

Achieve 130% of FY2006 Sales versus Budget (U$29MM Electronic Product Business)

Successfully launched new Cover Tape product 2686 (March 2004)

Organized major events, from conceptualization to actual set-up:

oESD Electro Static Discharge Forum New World Hotel Year on Year(FY’04-’07)

oDirect Accounts Customer Night December,2003

Member of 2004 Project Team for design and development of 3M customer Focus Brochures and Catalog

Project Leader in the research and development of 3M Philippines Website for Semicon Products only

Researched and analyzed Phil. Semicon Industry Market tracing 3M’s market share among other direct competitors

Process Owner / Team Leader for Six Sigma projects on Cost Reduction, Operating Income Increase and topline sales major production lines. (All projects Closed by Dec 2006 amounting to U$200K)

Team Member for Six Sigma project on E-Purchasing (Cost Reduction project)

Product Specialist– Information Technology and Recording Media & Energy Division (IT/RME)


June 1999 – Dec 2001

Products handled are Computer Monitors, LCD Projectors, Consumer Media and Data Media products

Responsibilities include planning and implementation of marketing strategies, development of business plan, channel development, planning and implementation of advertising and promotional activities, monthly forecasting, product positioning, market research and analysis, setting of pricing structure, monthly presentation to sales & marketing directors

Achieved an increase in sales amount by 120% in FY2000 against previous year and over hitting by 30% versus sales target via effective planning and implementation of business strategies

Developed the FY2000 & FY2001 Business Plan and Advertising & Promotional Budget for IT & RME Categories

Successfully launched Sony FD Trinitron Computer Monitor in March 2000 and Sony LCD Projectors VPL-CS2 (Jan. 2001), VPL-CS3 & VPL-CX3(July 2001)

Received “2000 Budget Achievement Award” from Sony Marketing Asia-Pacific, May 25, 2001

Planned and implemented search for “Sony Future Star”, a major consumer promotion tie-up with Sony Music Philippines (October-December 2000)

Organized major events, from conceptualization to actual set-up:

oGraphic’s Expo in 1999, 2000 & 2001

oCOMMDAP in 1999 & 2000

oSony Dealers’ Night Award in 1999, 2000 & 2001

oQuarterly BPI Madness Exhibits

Effectively coordinated with Advertising Agency to create the “Sony Business Solutions Catalogue” for Corporate Accounts and End-users (B2B initial stage)

Conceptualized design and executed the creation of Sony IT/RME print ads in major magazines and newspapers such as Time, Newsweek, Business World and Inquirer

Administered the creation of ad boxes for Sony computer monitors in SM Mega Mall

Planned and executed mass merchandising in I.T. Retail Stores, developing a total Sony IT-related products Corner (display rack & POP Materials)

Developed new channels by successfully opening dealership of major I.T. distributors such as MSI Digiland, Innovista, Columbia Superstore and TechPacific

Revived accounts of corporate resellers, namely Cytel, Suiza and ICS, through dealer support and trade incentives

Member of 2001 Project Team for VAIO, in-charge of research on market viability and distribution of Sony VAIO Laptops through E-commerce, Direct selling and B2B.

Project Leader in the research and development of Sony Philippines Website (June 2000)

Researched and analyzed product viability of Sony Cellular Phones

In-charge of nationwide product training for Sony promoters

Responsible for creating IT/RME product updates and promotional activities for company web site

Seminars/Courses Attended

Semicon segement seminar, 3M woodlands,singapore

Greenbelt Trained, six sigma (2 weeks training) – 3M Singapore. HQ.

Launching and training of Sony LCD Projectors (MSI-Digiland,Libis)

Seven Habits of Highly Effective People Seminar (Sony Philippine, Inc.)

Business Communication Skills Seminar (Sony Philippines, Inc.)

Introduction of Philippine E-Commerce Law (De La Salle University)

Launching of FD Trinitron Computer Monitors (Singapore -Sony Marketing Asia-Pacific HQ )


POST GRADUATE: De La Salle University - Graduate School of Business (2001)

Master’s Degree in Business Administration major in Marketing

Dean’s Lister (2nd & 3rd term FY1999)

GPA 2.5 (highest is 4)

COLLEGE: De La Salle University (1996)

Bachelor of Science in Business Administration

Major in Computer Application

GPA 2.0 (highest is 4)

HIGH SCHOOL: De La Salle Santiago Zobel (1992)

Personal Background:

Nickname: Gary

Born on the 20th of June 1974 in Manila. Single-Parent.

Hobbies and interests include Badminton, Basketball, watching movies of different genres, and meeting diverse people. Traveling.

Competencies/Skills: Proficiency in the use of MS Office applications (MS Word, MS Excel& MS PowerPoint). Articulate in the use of both written and oral English language. Excellent cross-cultural communications skills. Able to work under pressure to achieve targets.

UAE Driver’s License: #1482294 (Exp. 09/2020)

Member & Affiliations:

2003- May,2007 SEIPI (Semiconductor Electronic Association of the Philippines), Active Member

3M Phils Representative

2003-May,2007 ESD Forum (Electro Static Discharge), Active Member

3M Phils. Representative (Marketing)

2003-May 2007 ASEMEP (Association of Electrical and Mechanical Engineers of the Phils),Member

3M Phils Representative (Marketing)

Personal references: Upon Request

Contact this candidate