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Marketing-Social Media

Rockaway, New Jersey, United States
June 27, 2019

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Marc D. Colton

** ******* ******, ********, *.J. 07866-1821

M 973-***-**** n E-Mail:


An experienced marketing & operations professional who has amassed a proven toolbox of winning ideas & strategies that provides the building blocks for meeting your business challenges, resulting in the success of your organization.


6/2011- Present Congregation Beth El, South Orange, NJ

Executive Director & Marketing

Job Description

-Managed the day-to-day operations, marketing efforts and long-range plan for this 400 family Congregation with a $2m budget.

-Directed e-mail marketing campaigns and website maintenance.

-Coached office, maintenance and clerical staff of 10. Conducted weekly staff meetings.


-Supervised and mentored a professional staff of 10 in marketing, AP/AR/Payroll, facility and computer network and a volunteer leadership team of 30.

-Served as closer for new membership inquiries and managed intake of 120 new members in 6 years.

-Led team in transition to a new web-based CRM & billing system with no downtime

-Successfully applied, documented and was awarded a Homeland Security grant for $170,000.

-Designed and implemented a fundraising campaign that increased donations three-fold.

6/2007 – 2011 Temple Beth Am, Parsippany, NJ

President (6/07-6/09) & Executive Director/ Marketing (6/09 to 6/11)

Job Description

-Directed the day-to-day operations of this 260 family Congregation.

-Supervised a Professional staff of 4 and a volunteer leadership team of 20.


-Led team in creation of their first strategic plan and then led the successful Implementation that resulted in an 11% increase in our membership and a return to financial stability.

-Overhauled web presence, initiated social media efforts and designed national award-winning e-mail campaigns.

-Transitioned 2 new religious leaders and departure of one.

2002-2007 Rent a Marketing Pro, Founder

Marketing & Operations Consulting

-Provided marketing and management consulting services for a wide array of businesses and not for profits.

-Expertise in start-up and turnaround situations.

6/1999-3/2002 WellConnected CRM/ERP Services Provider

General Manager

Job Descriptioin

-Started up this web based "print on demand" literature and business gifts company and integrated this process in to a wide range of CRM programs.


-Conceived and executed business/marketing plan

-Designed web site, integration with MRP and supporting sales collateral

-Hired and trained client services, admin, direct sales and marketing teams.

-Negotiated personal endorsement and business development alliances with leading business celebrities.

-Orchestrated alliances and product integration strategy with leading CRM/ERP software developers.


-SEO, PPC, analytics, Microsoft Office 365 Suite.

-Design programs PageMaker, Quark, Front Page, Word press and GoLive.

-Joomla, Wordpress and Drupal Content Management Systems.

-Survey monkey

-Shulcloud & Chaverware synagogue management systems.

-Go to my PC and Go to Meeting


B.B.A. - Marketing, Advanced Standing. George Washington University. Business Administration Major with minors in Computer Science and Psychology. Advanced training in Strategic Planning, Contracts Management, and e-commerce strategies. Leadership Development trainer for temple boards.

GENERAL BUSINESS SKILLS (B to B, B to C & Not for Profit)

Integrated Strategic Marketing & Business Plans Trade Show & Events Management

Business Development Direct Response Marketing

Marketing Communications Sales Management

e-business/commerce strategy Market Research

Website design & maintenance Strategic alliance & Partner Program

Staff development Operations Management

Product Management Product launch

Competitive Analysis Brand Strategy and Acquisition

Advertising Strategy Google Analytics

Digital/ Internet Marketing Marketing mix

E-mail marketing Marketing strategy

Social media marketing Trade Marketing

Marketing automation Relationship marketing

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