Marc D. Colton
** ******* ******, ********, *.J. 07866-1821
M 973-***-**** n E-Mail: firstname.lastname@example.org
An experienced marketing & operations professional who has amassed a proven toolbox of winning ideas & strategies that provides the building blocks for meeting your business challenges, resulting in the success of your organization.
6/2011- Present Congregation Beth El, South Orange, NJ
Executive Director & Marketing
-Managed the day-to-day operations, marketing efforts and long-range plan for this 400 family Congregation with a $2m budget.
-Directed e-mail marketing campaigns and website maintenance.
-Coached office, maintenance and clerical staff of 10. Conducted weekly staff meetings.
-Supervised and mentored a professional staff of 10 in marketing, AP/AR/Payroll, facility and computer network and a volunteer leadership team of 30.
-Served as closer for new membership inquiries and managed intake of 120 new members in 6 years.
-Led team in transition to a new web-based CRM & billing system with no downtime
-Successfully applied, documented and was awarded a Homeland Security grant for $170,000.
-Designed and implemented a fundraising campaign that increased donations three-fold.
6/2007 – 2011 Temple Beth Am, Parsippany, NJ
President (6/07-6/09) & Executive Director/ Marketing (6/09 to 6/11)
-Directed the day-to-day operations of this 260 family Congregation.
-Supervised a Professional staff of 4 and a volunteer leadership team of 20.
-Led team in creation of their first strategic plan and then led the successful Implementation that resulted in an 11% increase in our membership and a return to financial stability.
-Overhauled web presence, initiated social media efforts and designed national award-winning e-mail campaigns.
-Transitioned 2 new religious leaders and departure of one.
2002-2007 Rent a Marketing Pro, Founder
Marketing & Operations Consulting
-Provided marketing and management consulting services for a wide array of businesses and not for profits.
-Expertise in start-up and turnaround situations.
6/1999-3/2002 WellConnected CRM/ERP Services Provider
General Manager wellconnected.com
-Started up this web based "print on demand" literature and business gifts company and integrated this process in to a wide range of CRM programs.
-Conceived and executed business/marketing plan
-Designed web site, integration with MRP and supporting sales collateral
-Hired and trained client services, admin, direct sales and marketing teams.
-Negotiated personal endorsement and business development alliances with leading business celebrities.
-Orchestrated alliances and product integration strategy with leading CRM/ERP software developers.
-SEO, PPC, analytics, Microsoft Office 365 Suite.
-Design programs PageMaker, Quark, Front Page, Word press and GoLive.
-Joomla, Wordpress and Drupal Content Management Systems.
-Shulcloud & Chaverware synagogue management systems.
-Go to my PC and Go to Meeting
B.B.A. - Marketing, Advanced Standing. George Washington University. Business Administration Major with minors in Computer Science and Psychology. Advanced training in Strategic Planning, Contracts Management, and e-commerce strategies. Leadership Development trainer for temple boards.
GENERAL BUSINESS SKILLS (B to B, B to C & Not for Profit)
Integrated Strategic Marketing & Business Plans Trade Show & Events Management
Business Development Direct Response Marketing
Marketing Communications Sales Management
e-business/commerce strategy Market Research
Website design & maintenance Strategic alliance & Partner Program
Staff development Operations Management
Product Management Product launch
Competitive Analysis Brand Strategy and Acquisition
Advertising Strategy Google Analytics
Digital/ Internet Marketing Marketing mix
E-mail marketing Marketing strategy
Social media marketing Trade Marketing
Marketing automation Relationship marketing