Stacy D. Poole

***** ****** ****** *****, ************, VA 23832

Phone: (h) 804-***-**** (c) 804-***-**** E-mail: ac9ojq@r.postjobfree.com

https://sdpoole.wixsite.com/stacypoole

CAPABILITIES

SUMMARY:

Enthusiastic, driven public relations and marketing communications program manager with demonstrated ability of creating programs to build product, markets and revenue. Proponent of continuous improvement and an agent of change. Committed to enhancing organizations by teamwork through candor, integrity, and strong personal example. Currently seeking marketing and public relations director, project manager, writer/editor or account executive position.

EDUCATION:

BA in Communication Studies, Virginia Tech, Blacksburg, VA

Concentration: Public Relations Cognate: Marketing/Management

EXPERIENCE:

Marketing Manager – Contract Position: Risk Based Security 12/3/2018 – 3/15/19

Create on-brand social media content and social media marketing strategy to support brand development, corporate culture, company initiatives and increased engagement with customers

Social media content creation & administration via HubSpot for social media outlets including LinkedIn, Twitter, and Facebook

Advise, design and manage logistics for trade show exhibit elements and conference participation

Design and create branded exhibit backwall graphics for national trade shows

Develop marketing and sales collateral including press kits, data sheets, and case studies

Research and evaluate trade shows, conferences, and events as well as manage logistics for participation

Research and develop submission content for relevant industry awards

Collaborate with technical staff and write blogs and press releases for industry relevant media

Statistical analysis, chart creation and design packaging for quarterly and year end industry reports

Research, design and create infographics from technical reports and industry statistics

Social Media Content & Email Marketing Manager: Mark Bric Display 1/2016-7/3/2018

Manage strategy and implementation of social media campaigns resulting in steady target audience growth and increased levels of engagement

oFacebook: Mark Bric Display www.facebook.com/MarkBricDisplay/

oTwitter: @MarkBricDisplay https://twitter.com/MarkBricDisplay

oInstagram: mark_bric_display www.instagram.com/mark_bric_display/

oGoogle Plus: Mark Bric Display https://plus.google.com/+MarkbricdisplayUSA

oPinterest: markbricdisplay www.pinterest.com/markbricdisplay/

oLinkedIn: Mark Bric Display and Mark Bric Display Network

Revamp corporate blog efforts increasing frequency, followers and engagement with particular focus on incorporating content rich material relevant for SEO https://markbricdisplay.wordpress.com/

Strategic planning, copy writing and graphic procurement for weekly email campaigns to various vertical markets

Develop marketing literature and other collateral pieces such as brochures, flyers and price lists

Cultivate relationships with trade press and industry media outlets to maximize free press and trade expert opportunities

Continuously review & suggest methods to secure new business leads

Review Google Analytics for & make minor additions and changes to websites as needed (WordPress) www.ISOframeExhibits.com & www.MarkBricDisplay.com

Software knowledge: Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Adobe Creative

Suite/Cloud (Adobe Indesign, Adobe Illustrator, Photoshop), Mail Chimp Design Software

Marketing & PR Special Project Manager: Mark Bric Display & Mark Bric Inc. 3/1998- 2003; 2006 - 2007

(PT position managed via my in-home office - requirements varied by project needs)

Write press releases for national and international trade publications.

Manage and maintain press release trade publication database.

Provide research and develop implementation for key marketing and sales projects.

Provide web site planning, research, design and project management.

Compile and analyze research data for potential new markets and lines of distribution.

Marketing Manager: Mark Bric Display Corp. Prince George, VA 1/1994 – 3/1998

Report directly to U.S. A. division President and to the owner of Mark Bric AB - Lerum, Sweden.

Develop and implement annual Sales & Marketing Plan.

Create & supervise distribution of promotional material: direct mail, advertising, catalogs and product literature.

Develop benchmark standard for annual sales and lead to sale conversions.

Create and implement dealer support and co-op programs.

Design and supervise maintenance of standardized sales lead database .

Identify and stimulate growth in target markets and develop growth of new distribution channels.

Supervise and develop customer service /telemarketing program.

Write and produce dealer training materials including slide shows, bulletins, newsletters, technical writing pieces and e-letters.

Coordinate and manage trade show activities including show selection, objectives, and exhibit design.

Develop and maintain proactive press release program and public relations activities.

Conduct target market research, educational meetings and sales calls as required.

President/Owner: Penguin Public Relations and Marketing. Chesterfield, VA 7/1993 - 1/1994

Head freelance marketing communications operation specializing in strategic marketing plans, trade shows and printed promotional material development. Clients included: advertising agencies, corporate, and non-profit organizations.

Develop new business accounts.

Successfully cultivate and coordinate client and vendor relationships.

Produce strategic marketing plans, direct mail, trade show exhibits, video, and various printed collateral.

Provide photography and video services for corporate special events.

Marketing Communications Coordinator: Weidmuller Inc. Richmond, VA 9/1991 - 7/1993

Coordinate and manage all trade show activities: objectives, strategy, logistics & promotion.

Project manage design/construction of displays and graphics for 600 sq.ft. trade show exhibit.

Administer distributor co-op program: account for funds, develop promotional material and items, publicize program, approve advertisements, and report activity status to field sales and management.

Coordinate publication of quarterly distributor newsletter.

Coordinate design, procurement and distribution of promotional items.

Oversee press release program: track appearance of releases and ads.

Coordinate, write and edit application stories for customer newsletter.

Create and implement staff training for trade show skills and procedures.

Produce technical writing pieces i.e. ISO 9000 manuals and various procedural instruction materials

Attend Certified Trade Show Manager training program affiliated with San Francisco State University.

TRAINING & ACCOMPLISHMENTS:

Hopewell Prince George Chamber of Commerce Board Member

Published work “Roller Coaster Day” in Big Dreams From Small Spaces –Group Publishing © 2012 (pps.114,115)

Published works in A Cup Of Comfort Devotional - Daily Reminders of God’s Love and Grace edited by James Bell & Stephen Clark © 2004 (pps.29, 238)

Published works on The Story Shack website: “The Tattoo” (March 2013) & “The Penguin Who Loved to Crunch Ice” (November 2012)

Software: Microsoft Office Suite, Adobe Creative Suite, HubSpot, Trello, WordPress, Mail Chimp

Customer Service is Everybody’s Business - AMA.

Technical Writing & Engineering Coursework at VPI &SU

Carnegie Effective Speaking & Human Relations award winner, 1990 via Dale Carnegie Leadership Institute of DC

Martin Agency Workshop - Richmond, VA.

REFERENCES:

Edgardo Marquez, President

Mark Bric Display

4740 Chudoba Parkway, Prince George, VA 23875

804-***-**** Email: ac9ojq@r.postjobfree.com

Becky McDonough, CEO

Hopewell / Prince George Chamber of Commerce

4100 Oaklawn Blvd., Hopewell, VA 23860

804-***-**** Email: ac9ojq@r.postjobfree.com

Anita Skroback, Customer Service Manager

Mark Bric Display

4740 Chudoba Parkway, Prince George, VA 23875

804-***-**** Email: ac9ojq@r.postjobfree.com

Brendan Dodds, Marketing Director

Risk Based Security

3308 West Clay Street, Richmond, VA 23230

949-***-**** Email: ac9ojq@r.postjobfree.com

Angie Grant, Family Resources Director

Clover Hill Church

12310 Bailey Bridge Rd, Midlothian, VA 23112

804-***-**** Email: ac9ojq@r.postjobfree.com

Alan Simon, President/Owner

First Impressions

401 North Pinetta Drive, Richmond, VA 23235

804-***-**** Email: ac9ojq@r.postjobfree.com

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