Social Media Manager
Resume:
Stacy D. Poole
***** ****** ****** *****, ************, VA 23832
Phone: (h) 804-***-**** (c) 804-***-**** E-mail: *******@**.***
https://sdpoole.wixsite.com/stacypoole
CAPABILITIES
SUMMARY:
Enthusiastic, driven public relations and marketing communications program manager with demonstrated ability of creating programs to build product, markets and revenue. Proponent of continuous improvement and an agent of change. Committed to enhancing organizations by teamwork through candor, integrity, and strong personal example. Currently seeking marketing and public relations director, project manager, writer/editor or account executive position.
EDUCATION:
BA in Communication Studies, Virginia Tech, Blacksburg, VA
Concentration: Public Relations Cognate: Marketing/Management
EXPERIENCE:
Marketing Manager – Contract Position: Risk Based Security 12/3/2018 – 3/15/19
Create on-brand social media content and social media marketing strategy to support brand development, corporate culture, company initiatives and increased engagement with customers
Social media content creation & administration via HubSpot for social media outlets including LinkedIn, Twitter, and Facebook
Advise, design and manage logistics for trade show exhibit elements and conference participation
Design and create branded exhibit backwall graphics for national trade shows
Develop marketing and sales collateral including press kits, data sheets, and case studies
Research and evaluate trade shows, conferences, and events as well as manage logistics for participation
Research and develop submission content for relevant industry awards
Collaborate with technical staff and write blogs and press releases for industry relevant media
Statistical analysis, chart creation and design packaging for quarterly and year end industry reports
Research, design and create infographics from technical reports and industry statistics
Social Media Content & Email Marketing Manager: Mark Bric Display 1/2016-7/3/2018
Manage strategy and implementation of social media campaigns resulting in steady target audience growth and increased levels of engagement
oFacebook: Mark Bric Display www.facebook.com/MarkBricDisplay/
oTwitter: @MarkBricDisplay https://twitter.com/MarkBricDisplay
oInstagram: mark_bric_display www.instagram.com/mark_bric_display/
oGoogle Plus: Mark Bric Display https://plus.google.com/+MarkbricdisplayUSA
oPinterest: markbricdisplay www.pinterest.com/markbricdisplay/
oLinkedIn: Mark Bric Display and Mark Bric Display Network
Revamp corporate blog efforts increasing frequency, followers and engagement with particular focus on incorporating content rich material relevant for SEO https://markbricdisplay.wordpress.com/
Strategic planning, copy writing and graphic procurement for weekly email campaigns to various vertical markets
Develop marketing literature and other collateral pieces such as brochures, flyers and price lists
Cultivate relationships with trade press and industry media outlets to maximize free press and trade expert opportunities
Continuously review & suggest methods to secure new business leads
Review Google Analytics for & make minor additions and changes to websites as needed (WordPress) www.ISOframeExhibits.com & www.MarkBricDisplay.com
Software knowledge: Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Adobe Creative
Suite/Cloud (Adobe Indesign, Adobe Illustrator, Photoshop), Mail Chimp Design Software
Marketing & PR Special Project Manager: Mark Bric Display & Mark Bric Inc. 3/1998- 2003; 2006 - 2007
(PT position managed via my in-home office - requirements varied by project needs)
Write press releases for national and international trade publications.
Manage and maintain press release trade publication database.
Provide research and develop implementation for key marketing and sales projects.
Provide web site planning, research, design and project management.
Compile and analyze research data for potential new markets and lines of distribution.
Marketing Manager: Mark Bric Display Corp. Prince George, VA 1/1994 – 3/1998
Report directly to U.S. A. division President and to the owner of Mark Bric AB - Lerum, Sweden.
Develop and implement annual Sales & Marketing Plan.
Create & supervise distribution of promotional material: direct mail, advertising, catalogs and product literature.
Develop benchmark standard for annual sales and lead to sale conversions.
Create and implement dealer support and co-op programs.
Design and supervise maintenance of standardized sales lead database .
Identify and stimulate growth in target markets and develop growth of new distribution channels.
Supervise and develop customer service /telemarketing program.
Write and produce dealer training materials including slide shows, bulletins, newsletters, technical writing pieces and e-letters.
Coordinate and manage trade show activities including show selection, objectives, and exhibit design.
Develop and maintain proactive press release program and public relations activities.
Conduct target market research, educational meetings and sales calls as required.
President/Owner: Penguin Public Relations and Marketing. Chesterfield, VA 7/1993 - 1/1994
Head freelance marketing communications operation specializing in strategic marketing plans, trade shows and printed promotional material development. Clients included: advertising agencies, corporate, and non-profit organizations.
Develop new business accounts.
Successfully cultivate and coordinate client and vendor relationships.
Produce strategic marketing plans, direct mail, trade show exhibits, video, and various printed collateral.
Provide photography and video services for corporate special events.
Marketing Communications Coordinator: Weidmuller Inc. Richmond, VA 9/1991 - 7/1993
Coordinate and manage all trade show activities: objectives, strategy, logistics & promotion.
Project manage design/construction of displays and graphics for 600 sq.ft. trade show exhibit.
Administer distributor co-op program: account for funds, develop promotional material and items, publicize program, approve advertisements, and report activity status to field sales and management.
Coordinate publication of quarterly distributor newsletter.
Coordinate design, procurement and distribution of promotional items.
Oversee press release program: track appearance of releases and ads.
Coordinate, write and edit application stories for customer newsletter.
Create and implement staff training for trade show skills and procedures.
Produce technical writing pieces i.e. ISO 9000 manuals and various procedural instruction materials
Attend Certified Trade Show Manager training program affiliated with San Francisco State University.
TRAINING & ACCOMPLISHMENTS:
Hopewell Prince George Chamber of Commerce Board Member
Published work “Roller Coaster Day” in Big Dreams From Small Spaces –Group Publishing © 2012 (pps.114,115)
Published works in A Cup Of Comfort Devotional - Daily Reminders of God’s Love and Grace edited by James Bell & Stephen Clark © 2004 (pps.29, 238)
Published works on The Story Shack website: “The Tattoo” (March 2013) & “The Penguin Who Loved to Crunch Ice” (November 2012)
Software: Microsoft Office Suite, Adobe Creative Suite, HubSpot, Trello, WordPress, Mail Chimp
Customer Service is Everybody’s Business - AMA.
Technical Writing & Engineering Coursework at VPI &SU
Carnegie Effective Speaking & Human Relations award winner, 1990 via Dale Carnegie Leadership Institute of DC
Martin Agency Workshop - Richmond, VA.
REFERENCES:
Edgardo Marquez, President
Mark Bric Display
4740 Chudoba Parkway, Prince George, VA 23875
804-***-**** Email: *******.*******@******.***
Becky McDonough, CEO
Hopewell / Prince George Chamber of Commerce
4100 Oaklawn Blvd., Hopewell, VA 23860
804-***-**** Email: *****@**********.***
Anita Skroback, Customer Service Manager
Mark Bric Display
4740 Chudoba Parkway, Prince George, VA 23875
804-***-**** Email: ************@***.***
Brendan Dodds, Marketing Director
Risk Based Security
3308 West Clay Street, Richmond, VA 23230
949-***-**** Email: *******@*****************.***
Angie Grant, Family Resources Director
Clover Hill Church
12310 Bailey Bridge Rd, Midlothian, VA 23112
804-***-**** Email: ******@**********.******
Alan Simon, President/Owner
First Impressions
401 North Pinetta Drive, Richmond, VA 23235
804-***-**** Email: **@*********.***
Contact this candidate