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Manager Strategic Marketing & Exe

Hudson, WI
June 24, 2019

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Lenore Hoolihan, MBC



Strategic Integrated Brand Marketing Manager and Communications

professional with experienced accomplishments in: Initiating,

developing, planning, managing, directing and implementing

collaborated leadership team corporate brand and marketing

strategies while measuring for business growth, cost

cutting opportunity and revenue growth.

Objective: Seeking the opportunity to contribute in efforts towar d

alignments, definitions, identification, sales/marketing, increased valuation,

and many other business initiatives deemed needed and desired.


Relationship Management - internal and external partners;

Initiation - Market inception to retention to close of cycle;

Revenue Generation – to $1.5 billion in my intellectual property financial services

program alone; varied other programs initiated;

Strategic Thought & Process; to ensure product successes and profitability within

continuum of relations;

Marketing and Revenue Generation, via managing staffs, product, promotion and, price,

profits and cost efficiencies to result in cost savings or revenue gains;

Varied Public Relations topics and interactions when determined necessary and

preferred; including: print, digital, presentations, teams, launches and withdrawal


Brand and Marketing Management, Hudson, WI, Minneapolis/St. Paul, MN

2009 - Present

Managing Partner

Brand and marketing valuation and expertise consulting, providing development,

branding, collaborations, positioning, imaging, public relations, market segmentation,

integration, pricing and other advisory services to clients including SDMC (Shanghai,

China) Corporation, BRS Aerospace, Studio d’ Art Studio, T Porcelain Studio, Two-

Button Quilts, and other upscale entrepreneur co mpanies and Juried Artisans.

Marketing Clients include varied US companies and corporations, along with local

market entrepreneurs’

Market America, Greensboro, NC 2014 - 2018

Distributor of savings and health maintenance products. Internet based, international.

Also cost savings within over 5000 retail corporate, company and entrepreneurial orgs.

SDMC, Shanghai, China 2014 - 2018

Director of International Marketing, Existing and New Markets in USA.

ZMoore Partners A second aerospace rooted project in development 2013 - 2015

Confidential Project. Brand and Marketing creation for the new company, including

trademarks, intellectual properties, PR, website development and management.

A key client: BRS Aviation/Aerospace Company, South St. Paul, MN

2009 - 2010

Moved the $90M Ballistic Recovery System, BRS Aviation Company from aviation into

the aerospace market.

• Developed the strategy to align BRS divisions behind new brand, segmented

markets, and developed new pricing strategies as part of the18-month official “make

change” impact consulting contract

• Leveraged existing executive military experiences of engineers to develop

partnerships for BRS with U.S. Navy and U.S. Army initially and formulated plans to

expand to other US service divisions in the future

• Increased business efficiency by recommending and selecting a new local

interactive Web service provider, redesigned/renewed BRS website, incorporated public

relation touches to efforts, including online research and purchasing for BRS

• Designed advertising strategy and promotions for air shows and other events for

BRS including varied public relations touches of impact to the efforts

• Worked with BRS C-level team and engineers to ID, define and achieve the

“make change” objectives

Keller Williams Integrity Realty/Coldwell Banker Burnet, Hudson, WI


- 2008

Marketing Development/Teams and Property Sales Management

• Generated $5B in sales of land lots in three developments to capacity, spurring

brisk sales for two other initiated developments through strong leadership of five sales

teams (about 25 sales staff) in a declining market

• Aligned strategic business relationships for land and residential builders to

ensure project launches and public relation positioning for promotional effect

• Integrated with custom builders to enhance and strengthen their full experience

through all interactions including the local media for awareness and development.

David Hoffman Recruitment, Chicago, IL, 1999-2002

VP St. Paul, MN east market

Also served as the Eastern Twin Cities Marketing & Communications Director

• Captured $3M+ in the Minneapolis/St. Paul (Twin Cities) market elevating this

international executive recruitment firm to $12M revenue

• Initiated and opened new Woodbury, MN office capturing new revenue stream

with 3M Corporation

• Focused mostly on full life cycle placements for Engineers, Innovators, Technical

oriented and related hires for 3M - Six Sigma process education focus desired

prospects and end candidates

• Candidates hired for “permanent” (15-25/yr.), contract (30+ /yr.), and other

consultative purposes. Figures are conservative, due to continual client change during

the process. All are executive leader level placements. Accomplished with international

candidates/prospects. Mostly 3M strategies

Faith In Action Program Manager, St. Croix County, WI

One of 70 National Chapters 1997- 1998

A non-profit corporation that provides services to senior citizens enabling them

continued independence in their homes. Duties included managing 60+ volunteers,

integrating with all churches in the county. Locally promoting cost & image benefits

for the recipients and families to keep the clients safely in their homes

Deluxe Corporation HQ, New Venture, Licensing Relationship Manager,

Shoreview, MN 1984 - 1996

Varied marketing, brand, communication, integration, development management positions

identified and held over 13 years-11mos. of service. Performed various tasks as a Marketing

Specialist, Director of Products, Global Marketing Manager, Brand and Licensing Manager, etc.,

as it was expected by our clients and partners’. Contributions include:

• Recommended/executed new and innovative strategy to board leading to $1.4B (+

20%) directed new revenue by licensing major brand images, integrating NASCAR, Warner

Brothers, Hanna Barbera and Disney, university/colleges, pro sport teams, etc., for use by

financial services clients on behalf of Deluxe Corporation, a financial services industry

innovational development

• Achieved university marketing arena award for advancing corporation from 33rd to 3rd

place in college/university non-apparel sales by securing and implementing university and college

school licensing programs

• Moved Deluxe from a wholesale corporation to brand-name visibility through global

participation strategically integrating in events such as the Atlanta, GA and Salt Lake City, UT

Olympics, among others, and NASCAR events including the inaugural race - The Brickyard 400,

Indianapolis, IN

• Directly managed 35-member senior management integrated cross-functional team and their

staffs strategically generating the enthusiasm and collaboration that led to exponential revenue

growth and licensing agreements, integrating my ‘can do’ development drive to succeed

• Authored, published marketing and corporate impact newsletters distributed across the

corporation weekly via Marketing Administration, integrating issues throughout the sales force and

all leadership teams across the nation

• Managed licensing initiatives made globally, forging agreements across Canada, Mexico,

Europe, and Latin America by understanding differences in global financial institutions, integrating

processes and cultures

• Established clear and well-communicated pricing for wholesale, retail, direct, and

digital market channels, increasing annual revenue in excess of $5M in the direct channel

market alone

• Initiated and implemented cost savings and revenue generating processes within

developing operations divisions, and projected this impact corporate-wide, especially to the sales


• Established, defined and managed competitor intelligence processes and intended growth

results, collaborating and integrating market research to gain enhanced impacts

• Received accolades from The Federal Reserve and ANSI Committees as the person

responsible for creating, developing and integrating implemented licensing and branding

requested products in the Financial Services Industry, 1990


MBA, Masters of Business Administration


(dot) Public Relations, globally certified – UST MBA

(dot) Branding/Licensing

• Marketing

• Relationship Management

• University of St. Thomas – St. Paul/Minneapolis, MN (UST) - Accredited

Bachelor of Science (double major)

• Business Management and Execution

• Hospitality/Tourism

• University of Wisconsin – Stout, Menomonie, WI - Accredited

Project Management Professional Program

• Project Management International, PMI, Newton Square, PA

• Approved to work in the 80+ countries that are active in project management at

the time

• Accredited ose to avoid PMP certification to avoid pigeon hole of career duties.

Digital Marketing Strategies includes;

• Interactive, Social Media, SEO-SEM, Web Analytics and Web 2.0 experiences

and coursework.

• Technical interactions and specific manipulations left in hands of the IT

Professional team members to maintain, efficient – effective results.


• Served as an undergraduate Career Mentor to 620 students (one on one) at 18

accredited universities (WI, MN and IA) over 16.5 years. Provided guidance,

development, strategies, contacts, common sense, faith, values, cultural knowledge,

decision making skills, etc.

Midwest Region, Master Gardener 2003-present

• Community Gardens Keeper and Tweaker, St. Croix and Pierce

• Counties, WI

• Estate Gardener - outstate, South Dakota, MN

• Corporate Gardener, Ryder Trucking Company, Alpharetta, GA


• Sales and Marketing Executives International (SMEI) social

media/marketing committee; Minnesota Sales and Marketing Executives

(SME-MN), Board Director, five years

• American Marketing Association (MN-AMA) member relations, Social Media

impacts, member, active contributor, five years

• Minnesota Interactive Marketing Association (MIMA), member/contributor, 4


• Chambers of Commerce: Hudson, WI; Stillwater, MN, and St. Paul, MN,

12+ years

• Brand Matters, Carlson School of Management, University of Minnesota,

Founding Creative Team -2000; active and collaborator within, 15 years.

Additionally, proven skills and talents include: maturity, grace, compassion, gratitude, organized, integrity, multi-interests &

task(s),accomplishments, communicator, marketer, strategic-thinker, branding passionate, responsible, reliable, prompt, honest, team member,

modest, loyal, analytical, creative, active, educated, mentor, revenue generator, initiator, executor, developer, integration manager, leader,

experienced, relationship oriented, valuation conscientious, priority-focused, intellectual property oriented, realistic, segmentation manager, can-do,

focused, collaborator, professional,cost-cutter, up for a challenge, corporate, authentic, Human.

Contact this candidate