GILDARDO ARAQUE

PHONE 917-***-**** • E-MAIL: GILARAKE86@GMAILCOM

PROFESSIONAL QUALIFICATION

Professional in Marketing and International Business of the Autonomous University of the West of Colombia, with more than 13 years of experience in the commercial area, design and development of channel, brand and consumer activities in point of sale and BTL, with high skills in negotiation management, definition and implementation of commercial and brand strategies, personnel management as well as great willingness to improve the processes of the areas under my charge, I am a person oriented to achievement of results, proactive, self-demanding, with capacity and A taste for teamwork, with leadership skills and influence, Bilingual in English and Spanish

EXPERIENCE

09/2018- Tecnoquimicas S.A. Cali, Colombia

Present National Head of direct Communication (Trade Marketing)

Lead the team of activities to consumer point of sale and BTL, managing to form a strategic advisory team for all client business units.

Design with the business units, the activities to be carried out to the consumer according to the KPIs and deploy them to the field teams of the company's channels (drugstores, supermarkets, wholesalers, diapers) and / or the BTL Agency.

Train the field teams of the different BTL channels and agencies and ensure the required inputs for the deployment of the activities designed for the brands.

Ensure the implementation of the activities defined for each UN, in addition to the feedback contributing to the redesign and continuous improvement of the same looking for efficiency.

6/2017- Tecnoquimicas S.A. Bogota, Colombia

9/2018 Regional field Manager direct Communication in the consumer

Comply with the sellout defined for the area in all sales channels for Cargo.

Manage and ensure the development of the team of specialized coordinators and promoters of the regional center of the country.

Manage the budget of the regional staff.

Ensure the implementation of the activities defined for each sales channel, in addition to feedback, contributing to the redesign and continuous improvement seeking efficiency.

8/2016- Quala S.A. Quito, Ecuador

6/2017 National Head Development and commercial activities

Manage projects to launch products and create sales channels.

Plan and lead the commercial and brand strategy, which allows achieving the proposed objectives for the year at the lowest cost, efficiently managing the annual marketing rate budget, generating the greatest contribution to the business.

Manage information systems for decision making.

Manage projects to develop tools and process improvements and sales channel reports that simplify the operation.

12/2015- Quala S.A. Quito, Ecuador 8/2016 National Head of Commercial Development

Manage projects of product launch and creation of sales channels.

Co-leading the commercial development strategy, which allows reaching the objectives in the business variables, complying with the defined budget.

Manage information systems for decision making.

Design, capacitate and ensure the execution of commercial plans for the sales force.

Gildardo Araque Page 2

9/2014- Quala S.A. Bogota, Colombia 12/2015 Head of Business Development jr.

Design, train and implement business plans defined in the master commercial plan for the sales force.

Lead the product launches in the sales channel.

Lead the information systems of the channel.

7/2013- Quala S.A. Bogota, Colombia 9/2014 Regional Sales Manager Southwest of Colombia

Lead the sales team of the South-west region (4 states)

Develop the sales team as a backup of the business unit.

1/2013- Quala S.A. Bogota, Colombia 7/2013 Head of Bogota South Zone

Lead the sales team of Bogota South Zone

Develop the sales team as a backup of the business unit.

7/2011- Tecnoquimicas S.A. Cali, Colombia 7/2012 Coordinator and Trainer of Trade Marketing

Coordinate and manage the trade marketing staff and multi-channel promoters of the South-West region of the country.

Ensure staff Training

1/2011- Team Foods Colombia Cali, Colombia 6/2011 Commercial Coordinator

Coordinate the commercial work of the vendors of the main distributor of the company seeking to improve the coverage and sales volumes of the product portfolio.

5/2010- Banco de Occidente Cali, Colombia 1/2011 Commercial Executive

Linking and maintaining clients from the Personal Banking to a portfolio of products offered by the Bank

6/2007- Banco de Occidente Cali, Colombia 5/2010 Business Executive

Attention to the clients of the different banks, in the process of negotiation of commission rates, for the compensation of credit cards. In the same way with the process for affiliation for the first time to the product

UNIVERSITY EDUCATION

Universidad Autonoma de Occidente Cali, Colombia

Marketing and international Business Bachelor.

Universidad Autonoma de Occidente Cali, Colombia

Specialization in organizational communication

SKILLS & INTERESTS

Negotiation management Definition and implementation of commercial and brand strategies personnel management

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