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Design Manager

New Rochelle, NY
June 16, 2019

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Buqe Osmani





— Benchmark Educational Publicatons - New Rochelle, NY Visual Merchandising 2019 I Production artist for layouts of eductational manuals/books in both english and spanish.

— Shiseido - New York, NY Visual Merchandising 2018 Layout, design and production of in-store merchandising for Holiday in-store Sephora displays, wall units and others.

— Keihls - L’Oreal, New York, NY Senior Visual Merchandising 2018 Layout, design and production of in-store merchandising for new in-store units.

— Lancôme Luxe - L’Oreal, New York, NY Visual Artist 2017-2018 Layout, design and production of in-store merchandising, advertising, educational material, packaging, direct mail, launches, while keeping within brand guidelines. Retail channels include Sephora, Macy’s, Bloomingdales, Dillard’s and others.

— Swedish International Development Agency (SIDA), Stockholm, Sweden Global Consultant/Creative Director 2012—2016 Led all creative for a major campaign to promote a new program in Kosovo.

— Albanian American Success Stories, New York, NY Art Director 2013—2014 Design, layout and co-production of 398+ page coffee table book.

— Genta Ismajli Inc.(Popstar), Eastern Europe Global Creative Director, Manager 2011—2012 Managed, organized, produced and conceptualized career and new album/video/ photo shoots; as well as re-launch of career for pop star with 3 Million+ fans globally. Researched fashion and cultural trends to infuse their influence on proposed design directions.

— Select Magazine, Eastern Europe Creative Director 2010 Concept, layout, design, production and re-launch of monthly magazine. In addition, created brand identity, marketing and PR.

— European Commission Liaison Office, Eastern Europe Global Event Manager/Art Director 2009—2010 Applied design sensibility to create immersive experiences at events attended by tens of thousands.

— American University in Kosovo, Pristina, Kosovo Professor 2007—2008

— Global Works, New York, NY Art Director 2007

— L’Oreal, New York, NY Freelance Designer, Redken 2004—2005

— UBO Studios/Eurythmy Concepts, Eastern Europe

Principal and Creative Director 2002, 2003—2004 Conceptualized and led design execution of editorial, product packaging, experiential marketing programs, advertising campaigns, websites, events, brand identity, commercial concepts, media kits, press materials and marketing collateral.

— Organization for Security and Cooperation in Europe, Eastern Europe Senior Art Director 2002 lead on creating all collateral for Kosovo’s first post-war elections in 2002

— L’Oreal, New York, NY Freelance Designer, Matrix 2001—2002 Created new packaging in eight different languages.

— A&E Television Networks, New York, NY Freelance Designer

2000—2001 I Concept, design, layout for program posters, marketing material, experiential pieces for Madame Tussaud’s Wac Museum, programming materials, invites, and so on...

— Momentum Marketing, New York, NY Freelance Designer 2000

— Freelance Designer, New York, NY 1996—2000 Completed editorial and marketing design projects for major brands and agencies such as Cablevision, Ernst & Young, L’Oreal, Time, Inc., Harper’s Bazaar, Teen People, InStyle Magazine, A&E Television Networks, Estee Lauder, Condé Nast, TBWA/Chiat Day, DDB Worldwide, Bozell Advertising, The New York Times Magazine, Vibe Magazine, American Express, Vogue Italia and many others. SENIOR CREATIVE PROFESSIONAL WITH MORE THAN TWO


- Launched and ran two successful marketing and design agencies

- Created a new “brand identity” for a European pop star and developed/managed new album cover art, styling (based on deep fashion research), wardrobe, television appearances and video collateral, so on...

- Experientially designed over 100 events across Kosovo for EU DAY 2010 in partnership with the European Commission Liaison Office (ECLO) in Kosovo

- Drove the creative re-launch of Select Magazine, completely revamping the entire lifestyle publication’s design, which ultimately netted a 75% increase in readership; managed all launch events and served as media spokesperson

- Designed an experiential venue for American Express at the US Open

- Created signage and collateral for Sting’s concert in Central Park

- Designed a section of the NBA Hall of Fame in North Carolina

- Managed all creative for an Ernst & Young college recruitment advertising campaign

- Led all creative for a major campaign to promote a new program by the Swedish International Development Agency (SIDA) in Kosovo


The School of Visual Arts, New York, NY Coursework in Conceptual

/ Design Portfolio / Visual Branding / Advertising 2015—2017 Parsons – The New School for Design, New York, NY Coursework in Graphic Design Portfolio and Responsive Web 2015 The School of Visual Arts, New York, NY BFA in Media Arts 1993 Horace Greely High School, Chappaqua, NY High School Diploma 1989 SKILLS

Mac and PC proficient; expert in Photoshop, Illustrator and InDesign; Microsoft Office; Sketch, After Affects, Premier Pro: Responsive design; package design; creative project management and budgeting; client relationship building; fluent in Albanian with a foundation in French and Italian.


American Institute of Graphic Arts (AIGA)

Buqe (boo-chee) Osmani • 914-***-**** •

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