Patrick Pollard 203-***-****

Fairfield, CT *****

ac9l0y@r.postjobfree.com

http://www.linkedin.com/in/patrickphilippollard

Customer focused Sales and Operations Business Development Director, known as a strong leader with proven influencing, relationship building and change management skills in the Consumer Goods Industry. Exceptional analytical, written and presentation skills with a proven record of delivering actionable insights succinctly. Highly skilled at building and managing relationships in the complex three-tier distribution system and at National Account headquarters. Develops and maintains consultative relationships with key stakeholders, motivates and inspires teams and delivers revenue, volume and incremental profit growth. Strong project management skills, experience managing budgets and schedules. A team player always collaborating to achieve objectives while providing excellent customer service. Open and frequent communicator at all levels of the organization that can quickly and independently assess business needs and become a trusted and integral part of the executive team. A roll-up-your sleeves approach with attention to detail that quickly earns respect at all levels.

Strategy Team Leadership Personal Development

Recruiting Training Operations

Inventory Forecasting Pricing

PROFESSIONAL EXPERIENCE

Pepsi-Cola Bottling Company, Director of Sales & Operations, College Point, NY 2015-2018

Daily responsibilities included managing 9 direct reports, 85 indirect reports and 1 merchandiser. Persuaded and influenced complex group of 33 independent distributors selling PepsiCo, Schweppes and Evian portfolios. Managed 6M case branch, $67M in revenue.

Transformed margin contribution per case from worst to first and increased nets .26 per case.

Developed and deployed strategies to rebuild under-performing team and improve distributor relationships.

Consulted with VP of Sales and Legal Team to create processes that reviewed under-performing distributor market execution, utilized clause in contract to terminate under-performing distributors.

Delivered lowest warehouse shrink/break 3 years in a row.

Team annually reset over 300 C&G/Drug Stores and 200 Grocery Stores with margin driving packages.

Independent Sales Consultant, Fairfield, CT 2012 - 2015

Held consulting roles in the recruiting, insurance, home energy conservation and beverage industries in Connecticut.

Treasury Wine Estates, Regional Director Northeast, Fairfield, CT 2011–2012

Sales Director managing 5 direct reports responsible for sales, pricing, forecasting, local marketing and distributor management across three franchise states in CT, MA & RI. Delivered annual goal of 995K cases and 49.3M in gross revenue, $11M in gross profit. Managed 10 distributors to execute brand plans in all channels of trade.

Developed Off Premise key account program & maintained consistent contact with key account buyers to drive distribution +24% and sales +8%.

Hired, coached and managed the growth and performance of five managers. Focused efforts on rebuilding under-performing team via personal development plans.

Strategically re-aligned my team with distributor network, gained their trust and confidence.

Moet Hennessy USA, Director of Business Development National Accounts On-Premise, New York, NY 2010-2011

Head of marketing and strategy, drove the strategic development of the National Accounts On-Premise team by chairing and managing key strategic projects, writing and managing annual brand plans and developing account specific marketing programs for key On-Premise partners. Managed $9M budget and 2 direct reports.

Collaborated with six National Accounts On-Premise Managers to develop account specific marketing programs. (+4% volume, incremental 13,256 CE’s).

Managed agency relationship, designed survey, executed agency review, aligned sales teams and promotional teams to drive national retail execution. Led to 3 year contract extension for Strategic Experiential Group.

Patrick Pollard ac9l0y@r.postjobfree.com Page 2

Drove distributor Trade Development Programs from a marketing standpoint and was point person nationally regarding the development of marketing tools and strategies. (+13.1% volume, incremental 27,669 CE’s).

Led the development, content, training and roll out of MHUSA’s national computer based portfolio selling tool.

Heineken USA, National Director On-Premise/Quality & Standards Director, White Plains, NY 2007-2009

Developed and implemented “best in class” quality assurance and presentation practices for sales organization, distributor network, and On-Premise National Accounts. Designed and launched national draught strategy, merchandising standards and training programs. Managed $12.5M budget, 1 direct report, 79 indirect reports.

Pioneered portfolio based national draught beer pricing strategy, project approved as 1 of 4 core SBI’s.

Successfully designed and launched portfolio draught strategy and training projects. Extra Cold project delivered 466% volume increase over 2 year test. Heineken Light pilot in 4 cities increased On-Premise draught consumption 14% and brand consumed most often at home by 20%.

Consulted with brand and POS teams to develop a range of added value support tools including glassware, tap handles, sell sheets, training decks, pouring ritual and modular approach to bartender and waitstaff advocacy.

Led content development and implementation of portfolio based visibility standards. Streamlined point of sale process with merchandising and brand teams resulting in $3M savings in warehouse costs.

Designed and implemented “Impact Account” program which achieved 32% distribution and 18.5% portfolio volume increases for our distributor network over 2 year period.

Analyzed multiple USA equipment companies’ draught and training capabilities and established dealer installer network, which led to one national partner. Negotiated 15% discount on all equipment purchased.

Heineken USA, Group Off & On-Premise Manager, Alpharetta, GA 2003-2007

Managed team of 8 in the Off & On-Premise channels of trade covering GA, AL, NC & SC. Developed three-year business plan including volume and profit objectives, channel strategies and strategic business initiatives, which drove targeted volume and distribution for our distributor network.

Assembled and led project team that developed On-Premise training materials for the launch of Heineken Premium Light Lager. Materials were utilized nationally and helped HPL grow to #6 Import in first 10 months.

Managed Off-Premise regional headquarter calls focusing on new business development and category management initiatives for Publix, Kroger, Sam’s Club, BJ’s Wholesale Club, RaceTrac and QuikTrip.

Effectively used fact-based sales presentations to build business with regional On-Premise food service calls in Hooters, Turner Field, Philips Arena, The Georgia Dome, Levy Restaurants and Concessions International.

Integrated newly acquired Mexican portfolio drove 24% sales increase for Dos Equis Lager which led company.

Served 2-year term on HUSA’s Internal Sales Council, which brought about positive cultural changes.

Heineken USA, National Accounts Sales Manager, White Plains, NY 1999–2003

Specialized in airlines and casual/fine dining restaurant chain headquarter calls. Developed three-year business plans including volume, distribution and profit objectives and developed account specific marketing programs.

Executed sales and marketing strategies resulting in 17.4% depletion growth over four year period.

Utilized relationship building skills, drove national distribution for Heineken & Amstel Light cans on 14 airlines.

Negotiated national distribution for Heineken and Amstel Light draught and developed account specific marketing programs in Hooters, Buffalo Wild Wings, Chili’s, T.G.I. Friday’s and Bennigan’s.

Managed multiple outside agency partners who completed all projects within budget and deadlines.

PREVIOUS POSITIONS HELD

Heineken USA, Downers Grove, IL. – District Sales Manager

Genesee Brewing Company, Rochester, NY – District Sales Manager

Hayes Beer Distributing, Alsip, IL. – On-Premise Sales Manager

EDUCATION

Bachelor of Science, Marketing and Business Administration

Illinois State University, Normal, Illinois

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