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Sales Social Media

Location:
Barrington, Illinois, United States
Posted:
June 14, 2019

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Resume:

Michelle Thomas

linkedin.com/in/michelle-thomas-*73b4b88

*** ****** *****

847-***-****

Barrington, Illinois 60010

ac9l0w@r.postjobfree.com

Experienced Production, Operation, Management AND Sales Professional

Driving Revenue with Targeted Sales Strategy, Production and Innovative Solutions

Highly dedicated, self-motivated professional with 20+ years of experience delivering success through the development and execution of effective sales, marketing, and sponsorship strategies. Adept at directing teams through effective leadership, communication, and motivation with strong proficiency in marketing, sales and activation strategies. Possesses a broad knowledge of Corporate Event Management to include incentives, sponsorships, brand activation, proprietary events and trade shows. Proven record of delivering results. Thrives on challenges, with the skills, knowledge and experience to add value and contribute to organization success in a leadership role.

Areas of Expertise

Marketing & Promotions Strategy Program Activation Marketing Partnerships

Contract Management Brand Rollouts Business Planning & Analysis Budget Management

Social Media Integration Marketing Management Team Leadership Relationship Building Customer Service

Career Highlights

A proven record of success in the Experiential Industry

Have held leadership positions in Production, Operation and Sales. Driven by a strong work ethic, pride, dedication and commitment to achieving aggressive goals.

Maximized revenue and profitability

Thorough understanding of market dynamics, competitive environment and corporate directives.

Provided leadership and direction

Built my own agency for 10 years and managed a merger with a global agency which allowed me to expand my team and portfolio while managing the Chicago office where my agency was based.

Built and leveraged productive relationships with key decision makers

Created, negotiated, and activated industry-leading marketing sponsorships and partnerships to promote brands nationally and internationally in diverse markets.

Diverse background of managing marketing platforms

Strong background in the agency space developing platforms and brand activation nationally and internationally.

Professional Experience

(June 2017 to Present-currently employed)

LITV Entertainment Group

Sr. Experiential Director Production, Operation and Sales

Responsibilities Include:

National and International Event Programming

National and International Site Planning

Sponsorship and Corporate Incentive Sales

Sold and managed many Fortune 500 Clients to include Anheuser Busch, MB Financial, Marriott Bonvoy, Entercom, Schweppes, and Dr. Pepper. These incentives, sponsorships, and events were valued between 25K and 3M.

Staff Management

Successfully managed 7 people full time out of Chicago offices for over 8 years and up to 38 staff onsite.

Budget Management

Successfully managed budgets between 1M and 3M delivering margin of over 38%.

Supplier Contacts

Have contractor relationships nationwide which allow me to secure contracts to successfully manage all aspects of production.

Agency background of over 10 years.

Senior seat at the table on large projects as a contributor on Concept, Strategy and Experiential Execution.

Financial Reporting

Managed P&L for projects up to 3M.

Contracting

Negotiate corporate, supplier, sponsorship & incentive as well as celebrity.

Produced Events National and Internationally (200ppl to 10,000 people)

-Proprietary Events

-Brand Activations

-Sponsor Activations

-Trade Shows

-High End (multi day) Luxury Food and Wine Events

-Leadership Conferences

-Incentives

-Corporate Events

-Executive Sales Meetings

(December 2012 to June 2017)

Group 360 Worldwide (now doing business as We Are Alexander)

Director of Experiential Marketing

Sr. Experiential Director Production, Operation and Sales

Responsibilities Included:

National and International Event Programming.

National and International Site Planning.

Sponsorship and Corporate Incentive Sales

Sold and managed many Fortune 500 clients to include Anheuser Busch, MB Financial, Marriott Bonvoy, Entercom, Schweppes, and Dr. Pepper. These incentives, sponsorships and events were valued at 25K to 3M.

Staff Management

Successfully managed 7 people full time out of Chicago offices for over 8 years; and upwards of 38 onsite.

Budget Management

Successfully managed budgets between 1M and 3M delivering margin of over 38%

Supplier Contacts

Have contractor relationships nationwide which allow me to secure contracts to successfully manage all aspects of production.

Agency background of over 10 years.

Senior seat at the table on large projects as a contributor on Concept, Strategy and Experiential Execution.

Financial Reporting

Managed P&L for projects up to 3M.

Contracting

Negotiate corporate, supplier, sponsorship & incentive as well as celebrity.

Produced Events National and Internationally (200ppl to 10,000 people)

-Proprietary Events

-Brand Activations

-Sponsor Activations

-Trade Shows

-High End (multi day) Luxury Food and Wine Events

-Leadership Conferences

-Incentives

-Corporate Events

-Executive Sales Meetings

(January 2002 to December 2012)

Events Out of The Box

Principal, Owner

Responsibilities Included:

Managed all Sponsorship Sales and Corporate Incentive Sales. Developed a portfolio of 4M in sales before merger with Group 360 in 2012.

Managed all programming overall.

Managed Event Teams

*7 full time people and up to 36 people onsite depending on the event.

Budget Management

Managed all P&L with a deliverable of 38% margin on all programming.

Team Lead on Concept and Strategy

Client Facing

Managed all Financial Reports

P&L on all event production and financial reporting with internal accounting team.

Contract Management

Negotiated all incentive, corporate, supplier and celebrity contracts.

Produced Events National and Internationally (200ppl to 10,000 people)

-Proprietary Events

-Brand Activations

-Sponsor Activations

-Trade Shows

-High End (multi day) Luxury Food and Wine Events

-Leadership Conferences

-Incentives

-Corporate Events

-Executive Sales Meetings

Education & Professional Development

Bachelor of Science in Business/Major in Marketing with a Minor in Management – University of Miami – Oxford, Ohio



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