Social Media Manager
Resume:
E V G I L L E S P I E
CONTACT
PROFESSIONAL EXPERIENCE
OBJECTIVE
P R O F E S S I O N A L H I G H L I G H T S
Established strong social media presence across all social platforms for 9 brands and developed SEO/viral-optimized content for their websites.
Drove a 300% increase in web traffic for Danskin.com through integrated digital campaigns Executed Facebook-based marketing program which resulted in 22% increase in sales, 106K Facebook fans, and 43K unique email addresses.
Boosted lead generation for the Waverly brand by 124%, primarily through social media. Marketed the Home Segment of Iconix, making it the #1 sector in the companies portfolio. Launched email marketing strategy for Royal Velvet and grew contact database by 178%. ICONIX BRAND GROUP 10+ years of experience, in Marketing across offline and online not limited to Digital (display, SEM, SEO, social, mobile video, programmatic, display), Print, OOH, TV.
Marketed and developed fashion and lifestyle brands within Iconix's portfolio: Danskin, Bongo, Joe Boxer, Material Girl, Ocean Pacific, Royal Velvet, Cannon, Waverly, and Charisma.
Activated various social campaigns across multiple platforms with top-tier celebrity and influencers such as Kim Kardashian, Jenna Dewan Tatum, Zendaya, Kelly Osbourne, Rocky Barnes, Sincerely Jules, Rita Ora, Momma's Gone City, Camila Mendes and Lilli Reinhart... Provided seamless communication between talent, influencers, and brands to streamline efficient campaign activations: Managing offers/contracts assigning deadlines, collecting submissions and providing feedback and approval.
Maintained longlasting relationships with influencers, management, and agencies.
Directed two direct reports (Manager, Coordinator). Directed key partners in creative, digital, PR, events, media, e-commerce and CRM, to ensure that the marketing strategy aligned with the vision of brands & product collections.
Marketing Director, with over 20 years of experience in marketing strategy seeking to continue to incorporate my skills within the social media and online branding sectors to help lead your company to success. 5803 Calloway Street, 3a
Corona, NY 11368
*********@*****.***
The World's Premier brand management
company and owner of a diversified
portfolio of strong global consumer
brands across fashion, sports and
home.
Sr. Director of Marketing
2016 -Jan 2019
Director of Media & Marketing
2015-2016
Sr. Marketing & Media Manager
2010-2015
Sr. Marketing Manager
2007-2010
E D U C A T I O N
Managed Promotion Assistant and Promotion Coordinator Increased advertising revenue and developed and managed integrated merchandising and sponsorship proposals including sweepstakes, contests, advertorials, online, mobile programs,
and consumer events for advertisers (Categories: Fashion/Retail, Beauty, Electronics, Movies, Television, Food)
Increased advertising revenue and developed, wrote and executed integrated cross-media proposals for clients: P&G, Neutrogena, Keds, Tresemme, Wrigleys, Milk, Levi's, Macy's, Old Navy, OPI, Fox Television... Managed numerous “big idea” programs, several involving custom photo shoots for clients
Managed and executed client specific events, including custom sampling, online mini-sites, in-store programs, direct mail pieces and sales sheets for advertisers to introduce their products and brand extensions to the marketplace
Created focused and benefit-oriented copy used to communicate brand and product-specific messages featured in a range of communication vehicles, sales letters, sell sheets, invitations, and sales support materials Established and managed budget guidelines for marketing programs SEVENTEEN MAGAZINE
The #1 fashion, beauty and lifestyle print
& digital source for young women.
Sr. Integrated Marketing Manager
2007-2007
Sr. Promotions Manager
2006-2007
Promotions Manager
2003-2006
Associate Promotion Manager
2002-2003
Sales Assistant
1999-2002
Fashion Institute of Technology, New York, NY 1994-1997 B.A., Advertising & Marketing Communications
A.A.S., Fashion/Buying & Merchandising
Suffolk County Community College, Brentwood, NY 1992-1994 A.A.S., Liberal Arts & Sciences
PROFESSIONAL EXPERIENCE - Cont.
Lead the briefing and development of the seasonal and product marketing, inclusive of all visual assets (print and digital), event concepts, direct mail and other promotional materials. Developed clear, consistent, and timely communication to regional & divisional stakeholders of strategies, as well as brand and product campaigns and initiatives.
Partnered with the Business division to manage annual plans and multi-million dollar budgets.
Worked with retailer planning/operations to prepare strategic marketing plans for launches.
Collected and analyzed customer insights and market information, drawing conclusions on market trends and customer dynamics to inform marketing strategies and opportunities for the brand and collections.
Liaisoned with 3rd party partners/agencies to ensure comprehensive execution of messaging strategies that drove greater effectiveness and consistency across all marketing channels. Worked closely with media partners and agencies: Refinery29, Who What Wear, PopSugar, Izea, Meredith, Chandelier Creative...
ICONIX BRAND GROUP
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