Seeking assignments in Sales & Marketing for Business Development with an organization of repute in FMCG OR FMCD Industry.
A competent professional with nearly 12.4 years of rich experience in:
Sales & Marketing Business Development Channel Development
Brand Promotions New Product launch Team Development
Working experience with Wills, Gold Flake, Sunfeast, Candyman, Bourbon, Mint-O Fresh, Bingo!, Aim, Homelites and Mangaldeepwith product launch of Fiama Di Wills, Vivel Di Wills, Vivel, Aashirvaad Multigrain Atta &Superia, Philips Led Lamps, TLED etc.
Track record of attaining consistent yearly growth both in terms of sales and revenues as well as developing new clients & markets to expand existing customer base
Significant expertise in planning & implementing sales & retail strategies and guiding teams to achieve direct or channel distribution targets or product promotions in the assigned territory
Demonstrated excellence in managing large number of distribution partners to maximize sales in coordination with marketing officials across Eastern Region, Bihar, WB, Assam and Nagaland region
Team leader with strong communication, analytical and organizational skills.
Successfully Launching UshaShriramEurolex Brands, of Fans, Appliances, Wire, Coolers Product ranges
DURING this tenure done lots of Marketing Activity, Like Haat Activity, Technician Meet, Retailers Meet, Branding, Store Display, Sampling during major occasion, Banner/Posters/danglers, In shop activity, Stall providing in Mela or Eletrical/Wire Association Meet etc.
Conceptualizing sales & marketing strategies to improve product awareness (Philips LED lamps, CFL, Wall & Ceiling Lights and Home Decoration) in market through brand building & business development approaches
Formulating activation plans as well as leading agencies & internal team members to execute all marketing communication or public relations programs viz., advertising, marketing campaigns, ATL activities, etc.
Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly & annual sales targets and executing them in a given timeframe
Identifying & developing new streams for long term revenue growth and maintaining healthy relationships with customers to achieve continuous business
Conducting opportunity analysis by keeping abreast of market trends to obtain intelligence reports and formulating strategies to face counter competition
Developing new business partners to expand product reach in market and coordinating with dealers to assist them in product promotions
Jan,19 To Till Date: Regional Manager East in ValkaVasu Energy Private Limited.
Looking Lighting, Fans & Appliances Business in East
Appointed 3 Super and 14 Distributors, 4 TSM and 5 Sales Executive direct reporting to me. Business Volume 29.6lacs (AVG.)
Nov,18 To Dec,2018: Regional Manager East in Remain Prime Technologies Pvt. Ltd.,
Brand Nmae: Golden Prime (GP), Product categories are Led TV, Fans & Appliances.
Dec,16 To Nov, 18: Unit Head (EAST) IN UshaShriram Enterprise Pvt. Ltd.
Taken Care of Fans/ Appliances/ Coolers & Wire Division. Looking West Bengal, Bihar, North East, Jharkhand, Odisha.
Achivements: SS Appointed – West Bengal – 4, Bihar – 1, Jharkhand-2, Assam-1
Distributor Appointed- WB-13, Bihar-15, Assam-9, Jharkhand-4, Odisha – 2
Team Size – 8 Sales Officers, 32 Off role DSP
Personal Achivement: Best Unit Manager in India, FY 2017-18
Jan,16 To Oct,16: Here I am working in Finoles Cables Limited as a Asst. Manager in Sales for Trade Channel. Basically I am looking entire Lighting Products. I am looking Kolkata, Howrah Dist., Hooghly Dist., Medinipur Dist., Bardwan District, Purulia Dist.
Achivements : Appointing 7 new Distributors, ResolvingStock Issues at all corners, Pending One year claims, Material Despatch Issues etc. Major solution is Rejection Policy which is now 95% is solved.
Jul’12-Nov’’15 Philips Electronics India Ltd. (Lighting Division-Trade Channel)-FMCG Lighting Products), MEDINIPUR (KOLKATA) as Assistant Manager,Package7.24 lac (Take home 5.24 lac/pa + variable 2lac/pa)
Jul’12-Feb’13: Howrah, Hooghly and Kolkata (Dhakineshwar, Dunlop, Baranagar, Dumdum, Nagerbajar, Baguihati, Kestopur, Laketown& Dumdum Cant.)
Mar’13-May’13: North 24 Pargana (Bongao, Bira, Duttapukur, Gobardanga, Jagaddal, Birati&Saltlake) and Nadia District-Krishnanagar, Nabawdip
May’13-Dec’13: Upper Assam & Nagaland.
Since Jan’14: PurbaMidnapur&PaschimMidnapur (URBAN), Kolkata
Looking after channel correction & distribution and increasing reach & brand availability in all Key Electrical outlets
Cracking Grocery Outlet (GLS), Stationery (Table Lamp) & Gift (Home Decoration) for new channel business in future
Verifying stock management at dealer’s point and key outlets
Handling money management processes at distributor level
Carrying out operations related to infrastructure build-up in Salesman, Delivery Boy, Delivery Unit (Mechanized & Non-mechanized) and Godown
Ensuring distributor hygiene, market distribution procedures and service issues with implementation of proper schemes in trade channels
Motivating channel members to grow sales through DSP, LAS & Territory Management and handling distributors, super stockiest, dealers as well as new distribution partners
Looking after channel sales, development of new channel partner, territory management & business development in new channels (GLS BULB-Grocery o/l & Emergency Light & Home Decoration-Gift o/l and Table Lamp-Stationery o/l)
Handling category & brand building in Key o/l
Highlights: (Philips Electronics India Ltd.)
Successfully appointed Super Stockist in Tinsukhia and increased turnover is 27 lakhs to 35 lakhs in 2013 (PROJECTED)
LED Bulb Range, Spot and Ujjwal Emergency Lantern
Jun'07-Jul'12 ITC Ltd., Patna Marketing Branch, Bihar
Jun’07-Jun’08: Sales Trainee-Patna Marketing Branch
Jun’08-Jun’10’: Area Executive-Patna Marketing Branch (H1 level Manager)
Jun’10-Jul’12: Area Executive (H2 Level Manager for home of 4.2 Lakhs& 1.2 Lakhs)-Patna Marketing Branch
Looked after operations of FOOD, PCP & CIG Products in Entire Bihar& Jharkhand
Involved in launching new products of the organization with better productivity
Developed good relationship with wholesale dealers and maximized availability, visibility & freshness of products
Understood market behaviour of products to analyse competitor’s activities in market
Increased market share and availability, visibility & freshness of products in rural market.
Performed additional responsibility of providing training 3 Sales Trainee & 3 AUT in my tenure.
Highlights: (ITC Limited)
Recognized as Branch Champion in competition of sales growth over last year in Agarbatti(Certified by RSM) and growth & visibility award in Superia Shampoo
Holds the merit of Branch Champion in competition of growth (WTD) & handler in Candyman Confectionery
Bagged Best Executive Award for rural market initiative at All India Level during 2011-12 (Certified by ITD HEAD)
Applied concepts of product launch in the organization
Replacement of Distributors at Katihar in 2008 and increased the turnover from 40 Lakhs to more than 1 Crore
Replacement of Distributors at Darbha5nga in 2010 and increased the turnover from 6 Lakhs to more than 1.3 Crore
Handled all the following Territories:
oPatna, Jamshedpur-Training in Jun’07 to Dec,07
oJamshedpur in Jan’08 to Apr’08
oKoshi Section (Purnea, Katihar, Kishanganj, Forbesganj, Khagaria, Saharsa, Madhepura&Supaul-Personal Care Product) in May’08
oMuzaffarpur Section (Muzaffarpur, Darbhanga, Madhubani, Samastipur, Sitamarih&Barachakia-Personal Care Product) in Apr’09
oPurbiChamaparan& Saran Section (Chapra, Siwan, Gopalganj, Hajipur, Bettiah, Narkatiyaganj&Raxaul-Food) in May’11
oMunger Section (Munger, Jamalpur, Lakkisarai, Mokama&Barhin Jun’11 to Jul’12
Nov’05-Dec’06: Bajaj Allianz Life Insurance Co. Ltd., Kolkata as Adviser
Apr'07-Jun'07 ICICI Bank / Private Ltd., Kolkata asCustomer Sales Representative
May’05-Sept’05: Customer Sales Representative-Outsourced in Ma Foi Payroll (Home Assurance)
Company Name: Sujata Food Protein Pvt. Ltd., Location
Title: Rural Marketing
Description: Internship involved Sujata’s full range of products like biscuits & soybean.
Key Result Areas:
Functioned as Marketing Trainee to conduct survey & increase sales in rural market
Company Name: Cigarette Industry
Title: Market Research of Smokers Behaviour
Description: Project based on marketing research & survey of all kinds of Cigarette.
Key Result Areas: Smokers Purchase Pattern, Purchase about of Stick Sale or Pack Sale etc.
Company Name: ICICI Bank Ltd. (Under DSA: K.L. Enterprise)
Title: Business Generation in House Hold Department
Description: Major Marketing Project studied ICICI Bank (DSA-K.L. Enterprise) in Household Department with selling of saving A/C, FD and Requiring Deposits.
Key Result Areas: Making good businesses through door to door call, govt. office call, etc.
Company Name: Tide Water Oil Co. (India) Ltd. (Andrew Yule)
Title: Brand Positioning of Veedol lubricants, (Take Off 4T Plus) in Two Wheeler Segment”
Description: Distributor, Dealer, Retailer, Garage, Mechanic Visit to cross check the Product knowledge and usages of Engine oil in two wheelers, Highlight the product benefits and also to convince to Sell the product.
Key Result Areas:
Functioned as a Marketing Trainee to conduct survey for engine oils (Mobile-Lubricants) in 2 Wheeler Segment
17 Mechanics adopted this as well as promote the oil for Hero Honda Bike
Delivered product description for utility of engine oil, focussed on the market of Veedol and found 28 new potential customers in assigned territory (Hooghly District)
Well versed with MS Office (2003 & 2007) and Internet Applications
SAP (BI), ASTRA, SIFY FORUM, DMS - PACKAGE
2013 Pursuing MBA in Marketing from Mahatma Gandhi University,
2005 BBA in Marketing from AIMMT, Kolkata affiliated to WBUT
Secured 3rd position in Shot Put at Zonal Sports in Inter College Sports (WBUT) in 2004
Organized Blood Donation Camp each year with the help of friends and donated blood too since 2002
Date of Birth: 22nd April 1983
Permanent Address: S/o Mr. HiralalChakraborty, 37, PurbachalPally, PO-Angus, District-Hooghly, Bhadraswar-712221, West Bengal
Languages Known: English, Bengali, Hindi.