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Sales Manager

Siliguri, West Bengal, India
June 10, 2019

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Seeking assignments in Sales & Marketing for Business Development with an organization of repute in FMCG OR FMCD Industry.


A competent professional with nearly 12.4 years of rich experience in:

Sales & Marketing Business Development Channel Development

Brand Promotions New Product launch Team Development

Working experience with Wills, Gold Flake, Sunfeast, Candyman, Bourbon, Mint-O Fresh, Bingo!, Aim, Homelites and Mangaldeepwith product launch of Fiama Di Wills, Vivel Di Wills, Vivel, Aashirvaad Multigrain Atta &Superia, Philips Led Lamps, TLED etc.

Track record of attaining consistent yearly growth both in terms of sales and revenues as well as developing new clients & markets to expand existing customer base

Significant expertise in planning & implementing sales & retail strategies and guiding teams to achieve direct or channel distribution targets or product promotions in the assigned territory

Demonstrated excellence in managing large number of distribution partners to maximize sales in coordination with marketing officials across Eastern Region, Bihar, WB, Assam and Nagaland region

Team leader with strong communication, analytical and organizational skills.

Successfully Launching UshaShriramEurolex Brands, of Fans, Appliances, Wire, Coolers Product ranges

DURING this tenure done lots of Marketing Activity, Like Haat Activity, Technician Meet, Retailers Meet, Branding, Store Display, Sampling during major occasion, Banner/Posters/danglers, In shop activity, Stall providing in Mela or Eletrical/Wire Association Meet etc.


Conceptualizing sales & marketing strategies to improve product awareness (Philips LED lamps, CFL, Wall & Ceiling Lights and Home Decoration) in market through brand building & business development approaches

Formulating activation plans as well as leading agencies & internal team members to execute all marketing communication or public relations programs viz., advertising, marketing campaigns, ATL activities, etc.

Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly & annual sales targets and executing them in a given timeframe

Identifying & developing new streams for long term revenue growth and maintaining healthy relationships with customers to achieve continuous business

Conducting opportunity analysis by keeping abreast of market trends to obtain intelligence reports and formulating strategies to face counter competition

Developing new business partners to expand product reach in market and coordinating with dealers to assist them in product promotions


Jan,19 To Till Date: Regional Manager East in ValkaVasu Energy Private Limited.

Looking Lighting, Fans & Appliances Business in East

Appointed 3 Super and 14 Distributors, 4 TSM and 5 Sales Executive direct reporting to me. Business Volume 29.6lacs (AVG.)

Nov,18 To Dec,2018: Regional Manager East in Remain Prime Technologies Pvt. Ltd.,

Brand Nmae: Golden Prime (GP), Product categories are Led TV, Fans & Appliances.

Dec,16 To Nov, 18: Unit Head (EAST) IN UshaShriram Enterprise Pvt. Ltd.

Taken Care of Fans/ Appliances/ Coolers & Wire Division. Looking West Bengal, Bihar, North East, Jharkhand, Odisha.

Achivements: SS Appointed – West Bengal – 4, Bihar – 1, Jharkhand-2, Assam-1

Distributor Appointed- WB-13, Bihar-15, Assam-9, Jharkhand-4, Odisha – 2

Team Size – 8 Sales Officers, 32 Off role DSP

Personal Achivement: Best Unit Manager in India, FY 2017-18

Jan,16 To Oct,16: Here I am working in Finoles Cables Limited as a Asst. Manager in Sales for Trade Channel. Basically I am looking entire Lighting Products. I am looking Kolkata, Howrah Dist., Hooghly Dist., Medinipur Dist., Bardwan District, Purulia Dist.

Achivements : Appointing 7 new Distributors, ResolvingStock Issues at all corners, Pending One year claims, Material Despatch Issues etc. Major solution is Rejection Policy which is now 95% is solved.

Jul’12-Nov’’15 Philips Electronics India Ltd. (Lighting Division-Trade Channel)-FMCG Lighting Products), MEDINIPUR (KOLKATA) as Assistant Manager,Package7.24 lac (Take home 5.24 lac/pa + variable 2lac/pa)

Growth Path:

Jul’12-Feb’13: Howrah, Hooghly and Kolkata (Dhakineshwar, Dunlop, Baranagar, Dumdum, Nagerbajar, Baguihati, Kestopur, Laketown& Dumdum Cant.)

Mar’13-May’13: North 24 Pargana (Bongao, Bira, Duttapukur, Gobardanga, Jagaddal, Birati&Saltlake) and Nadia District-Krishnanagar, Nabawdip

May’13-Dec’13: Upper Assam & Nagaland.

Since Jan’14: PurbaMidnapur&PaschimMidnapur (URBAN), Kolkata


Looking after channel correction & distribution and increasing reach & brand availability in all Key Electrical outlets

Cracking Grocery Outlet (GLS), Stationery (Table Lamp) & Gift (Home Decoration) for new channel business in future

Verifying stock management at dealer’s point and key outlets

Handling money management processes at distributor level

Carrying out operations related to infrastructure build-up in Salesman, Delivery Boy, Delivery Unit (Mechanized & Non-mechanized) and Godown

Ensuring distributor hygiene, market distribution procedures and service issues with implementation of proper schemes in trade channels

Motivating channel members to grow sales through DSP, LAS & Territory Management and handling distributors, super stockiest, dealers as well as new distribution partners

Looking after channel sales, development of new channel partner, territory management & business development in new channels (GLS BULB-Grocery o/l & Emergency Light & Home Decoration-Gift o/l and Table Lamp-Stationery o/l)

Handling category & brand building in Key o/l

Highlights: (Philips Electronics India Ltd.)

Successfully appointed Super Stockist in Tinsukhia and increased turnover is 27 lakhs to 35 lakhs in 2013 (PROJECTED)

LED Bulb Range, Spot and Ujjwal Emergency Lantern

Jun'07-Jul'12 ITC Ltd., Patna Marketing Branch, Bihar

Growth Path:

Jun’07-Jun’08: Sales Trainee-Patna Marketing Branch

Jun’08-Jun’10’: Area Executive-Patna Marketing Branch (H1 level Manager)

Jun’10-Jul’12: Area Executive (H2 Level Manager for home of 4.2 Lakhs& 1.2 Lakhs)-Patna Marketing Branch


Looked after operations of FOOD, PCP & CIG Products in Entire Bihar& Jharkhand

Involved in launching new products of the organization with better productivity

Developed good relationship with wholesale dealers and maximized availability, visibility & freshness of products

Understood market behaviour of products to analyse competitor’s activities in market

Increased market share and availability, visibility & freshness of products in rural market.

Performed additional responsibility of providing training 3 Sales Trainee & 3 AUT in my tenure.

Highlights: (ITC Limited)

Recognized as Branch Champion in competition of sales growth over last year in Agarbatti(Certified by RSM) and growth & visibility award in Superia Shampoo

Holds the merit of Branch Champion in competition of growth (WTD) & handler in Candyman Confectionery

Bagged Best Executive Award for rural market initiative at All India Level during 2011-12 (Certified by ITD HEAD)

Applied concepts of product launch in the organization

Replacement of Distributors at Katihar in 2008 and increased the turnover from 40 Lakhs to more than 1 Crore

Replacement of Distributors at Darbha5nga in 2010 and increased the turnover from 6 Lakhs to more than 1.3 Crore

Handled all the following Territories:

oPatna, Jamshedpur-Training in Jun’07 to Dec,07

oJamshedpur in Jan’08 to Apr’08

oKoshi Section (Purnea, Katihar, Kishanganj, Forbesganj, Khagaria, Saharsa, Madhepura&Supaul-Personal Care Product) in May’08

oMuzaffarpur Section (Muzaffarpur, Darbhanga, Madhubani, Samastipur, Sitamarih&Barachakia-Personal Care Product) in Apr’09

oPurbiChamaparan& Saran Section (Chapra, Siwan, Gopalganj, Hajipur, Bettiah, Narkatiyaganj&Raxaul-Food) in May’11

oMunger Section (Munger, Jamalpur, Lakkisarai, Mokama&Barhin Jun’11 to Jul’12


Nov’05-Dec’06: Bajaj Allianz Life Insurance Co. Ltd., Kolkata as Adviser

Apr'07-Jun'07 ICICI Bank / Private Ltd., Kolkata asCustomer Sales Representative

Growth Path:

May’05-Sept’05: Customer Sales Representative-Outsourced in Ma Foi Payroll (Home Assurance)


Company Name: Sujata Food Protein Pvt. Ltd., Location

Period: June’04-July’04

Title: Rural Marketing

Description: Internship involved Sujata’s full range of products like biscuits & soybean.

Key Result Areas:

Functioned as Marketing Trainee to conduct survey & increase sales in rural market

Company Name: Cigarette Industry

Period: Jun’03-Jul’03

Title: Market Research of Smokers Behaviour

Description: Project based on marketing research & survey of all kinds of Cigarette.

Key Result Areas: Smokers Purchase Pattern, Purchase about of Stick Sale or Pack Sale etc.

Company Name: ICICI Bank Ltd. (Under DSA: K.L. Enterprise)

Period: Jan’05-May’05

Title: Business Generation in House Hold Department

Description: Major Marketing Project studied ICICI Bank (DSA-K.L. Enterprise) in Household Department with selling of saving A/C, FD and Requiring Deposits.

Key Result Areas: Making good businesses through door to door call, govt. office call, etc.

Company Name: Tide Water Oil Co. (India) Ltd. (Andrew Yule)

Period: Jul’08-Aug’08

Title: Brand Positioning of Veedol lubricants, (Take Off 4T Plus) in Two Wheeler Segment”

Description: Distributor, Dealer, Retailer, Garage, Mechanic Visit to cross check the Product knowledge and usages of Engine oil in two wheelers, Highlight the product benefits and also to convince to Sell the product.

Key Result Areas:

Functioned as a Marketing Trainee to conduct survey for engine oils (Mobile-Lubricants) in 2 Wheeler Segment


17 Mechanics adopted this as well as promote the oil for Hero Honda Bike

Delivered product description for utility of engine oil, focussed on the market of Veedol and found 28 new potential customers in assigned territory (Hooghly District)


Well versed with MS Office (2003 & 2007) and Internet Applications



2013 Pursuing MBA in Marketing from Mahatma Gandhi University,

2005 BBA in Marketing from AIMMT, Kolkata affiliated to WBUT


Secured 3rd position in Shot Put at Zonal Sports in Inter College Sports (WBUT) in 2004


Organized Blood Donation Camp each year with the help of friends and donated blood too since 2002


Date of Birth: 22nd April 1983

Permanent Address: S/o Mr. HiralalChakraborty, 37, PurbachalPally, PO-Angus, District-Hooghly, Bhadraswar-712221, West Bengal

Languages Known: English, Bengali, Hindi.



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