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Charleston, SC, 29412
June 10, 2019

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Operational Leadership Strategic Planning and Execution Business and Product Development

Sales Channel Establishment Multichannel Communication Budget Control


Top-performing and goal-focused account management professional, offering extensive experience in account management, merchandising, and sales.


H3 Sportgear, Carlsbad, CA

Director of Retail, Private Label and Custom Accounts Mar 2010–Present

Oversee 12 accounts, while providing direction to 19 sales employees in dealing with issues and keeping sales within goal, and project budget expectations

Manage the development of new product lines for large retail departments and seasons, along with manufacturing communication and production of various product lines

Maintain daily coordination with China and Bangladesh factories to ensure product completion within strict deadlines

Handle the creation and identification of all merchandise collections based on the needs of each account

Partner with the art director to establish seasonal retail and custom headwear and apparel

Manage the consumer testing requirement process for multiple retail accounts

Notable Accomplishments:

Made substantial contributions in growing the following accounts:

—Walmart, Department 23 Men’s Headwear

oOverall sales improvement from $2M to $5.5M for the past three years;

oUnit profitability increase per style leading to increase of overall profits by 10% yearly

oNew departments particularly ladies’ headwear which resulted to increase in overall sales and products in every store; and

oAdditional direct import business in headwear, together with expansion of domestic stock keeping units (SKUs) in the men’s headwear category


oOnline brick and mortar SKU, which included both direct import and domestic products; and

o15% sales increase by offering all in-stock/ship at once warehouse product

—Mack Truck Account

oSales growth from $75K in annual sales with four headwear styles to $500K within two years with new product categories of apparel and accessories, as well as increase of headwear SKUs

—Family Dollar

oAccount opening with licensed t-shirts and generic custom socks for first annual sales of $250K;

—Universal Studios, Hollywood/Florida/Japan/Singapore

oSales increase from $150K to $800K across all four parks over the last five years

Motorsports Authentics, Concord, NC

Merchandiser, JGR, NASCAR, SHR, Corporate Event, and Hot Market Mar 2007–Mar 2010

Provided assistance in determining seasonal and quarterly assortment plans based on previous history and present sales

Collaborated with planning, sales, sourcing, and production staff on a daily basis to guarantee on-time and accurate deliveries

Administered the day-to-day flow of product approvals and demands from teams or sponsors

Helped sales representatives with the creation, development, and execution of corporate events, hospitality, and give-away programs with strict deadlines and margins

Aided with the formation and modification of artwork based on customer or team and sponsor approvals

Facilitated quality control reviews during arrival of delivery to ensure adherence to set-forth standards

Held accountable for setting styles and working with licensing to guarantee accurate use of royalty rates for every item

Coordinated with sourcing and development to ensure intact sponsor and team logo integrity in the execution of licensed merchandise

Organized meeting with vendors to discuss applicable opportunities in the market to NASCAR

Oversaw weekly championship race merchandise from design conceptualization to goods delivery


Cato Corporation, Charlotte, NC

Assistant Buyer, Coats and Bath and Body Apr 2006–Mar 2007

Belk Store Services, Charlotte, NC

Assistant Buyer, Newborn and Infants Clothing and Accessories Jan 2005–Apr 2006

Merchandise Assistant, Women’s Comfort and Athletic Shoes May 2003–Jan 2005


Bachelor of Arts in Business Marketing, Minor in Spanish and International Business, May 2003

Appalachian State University, Boone, NC


NASCAR Team Apparel Development, Walmart/CTL Testing, 2010

Retail Link and 1World Sync, 2010 Blue Cherry Systems, 2010

Cato Product Development, 2006 Belk Buying, 2003


Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) Adobe Illustrator

Electronic Data Interchange (EDI) Style Generator

Family Dollar Product Life Cycle Management (PLM) BlueCherry Retail Link

1World/GSN Programs Universal Studios UCP Portal

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