Operational Leadership Strategic Planning and Execution Business and Product Development
Sales Channel Establishment Multichannel Communication Budget Control
CAREER HEADLINE
Top-performing and goal-focused account management professional, offering extensive experience in account management, merchandising, and sales.
PROFESSIONAL EXPERIENCE
H3 Sportgear, Carlsbad, CA
Director of Retail, Private Label and Custom Accounts Mar 2010–Present
Oversee 12 accounts, while providing direction to 19 sales employees in dealing with issues and keeping sales within goal, and project budget expectations
Manage the development of new product lines for large retail departments and seasons, along with manufacturing communication and production of various product lines
Maintain daily coordination with China and Bangladesh factories to ensure product completion within strict deadlines
Handle the creation and identification of all merchandise collections based on the needs of each account
Partner with the art director to establish seasonal retail and custom headwear and apparel
Manage the consumer testing requirement process for multiple retail accounts
Notable Accomplishments:
Made substantial contributions in growing the following accounts:
—Walmart, Department 23 Men’s Headwear
oOverall sales improvement from $2M to $5.5M for the past three years;
oUnit profitability increase per style leading to increase of overall profits by 10% yearly
oNew departments particularly ladies’ headwear which resulted to increase in overall sales and products in every store; and
oAdditional direct import business in headwear, together with expansion of domestic stock keeping units (SKUs) in the men’s headwear category
—Walmart Jet.com
oOnline brick and mortar SKU, which included both direct import and domestic products; and
o15% sales increase by offering all in-stock/ship at once warehouse product
—Mack Truck Account
oSales growth from $75K in annual sales with four headwear styles to $500K within two years with new product categories of apparel and accessories, as well as increase of headwear SKUs
—Family Dollar
oAccount opening with licensed t-shirts and generic custom socks for first annual sales of $250K;
—Universal Studios, Hollywood/Florida/Japan/Singapore
oSales increase from $150K to $800K across all four parks over the last five years
Motorsports Authentics, Concord, NC
Merchandiser, JGR, NASCAR, SHR, Corporate Event, and Hot Market Mar 2007–Mar 2010
Provided assistance in determining seasonal and quarterly assortment plans based on previous history and present sales
Collaborated with planning, sales, sourcing, and production staff on a daily basis to guarantee on-time and accurate deliveries
Administered the day-to-day flow of product approvals and demands from teams or sponsors
Helped sales representatives with the creation, development, and execution of corporate events, hospitality, and give-away programs with strict deadlines and margins
Aided with the formation and modification of artwork based on customer or team and sponsor approvals
Facilitated quality control reviews during arrival of delivery to ensure adherence to set-forth standards
Held accountable for setting styles and working with licensing to guarantee accurate use of royalty rates for every item
Coordinated with sourcing and development to ensure intact sponsor and team logo integrity in the execution of licensed merchandise
Organized meeting with vendors to discuss applicable opportunities in the market to NASCAR
Oversaw weekly championship race merchandise from design conceptualization to goods delivery
EARLIER CAREER
Cato Corporation, Charlotte, NC
Assistant Buyer, Coats and Bath and Body Apr 2006–Mar 2007
Belk Store Services, Charlotte, NC
Assistant Buyer, Newborn and Infants Clothing and Accessories Jan 2005–Apr 2006
Merchandise Assistant, Women’s Comfort and Athletic Shoes May 2003–Jan 2005
EDUCATION
Bachelor of Arts in Business Marketing, Minor in Spanish and International Business, May 2003
Appalachian State University, Boone, NC
TRAINING
NASCAR Team Apparel Development, Walmart/CTL Testing, 2010
Retail Link and 1World Sync, 2010 Blue Cherry Systems, 2010
Cato Product Development, 2006 Belk Buying, 2003
TECHNICAL ACUMEN
Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) Adobe Illustrator
Electronic Data Interchange (EDI) Style Generator
Family Dollar Product Life Cycle Management (PLM) BlueCherry Retail Link
1World/GSN Programs Universal Studios UCP Portal