Marketing and Public Relations Professional

ARTHUR CAVAZOS

Marketing and Public Relations Professional

** ******** ***, *** *******, TX 78218 210-***-****

*********@*****.***

SKILLS

Highly motivated, visionary, and performance-driven marketing and public relations business owner. With nearly 30 years of success in owning and operating public relations firm: Developing highly successful marketing programs and advertising campaigns. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets.

AREAS OF EXPERTISE

Brand Development & Positioning ~ Competitive Analysis ~ Thought Leader ~ Strategic Planning ~ Product Development & Introduction ~ Creative Development ~ Media Planning & Buying ~ Vendor Management Promotions & Sponsorships ~ Digital & Social Media ~ Budget Administration & Forecasting

WORK EXPERIENCE

CPRA, INC., San Antonio, TX

PRESIDENT, 1990 - Present

●Create communications campaigns and implement strategies.

●Develop appropriate metrics for measuring effectiveness of campaigns.

●Develop and maintain strong relationships with graphic artists, cinematographers & social media specialists.

●Manage budgets and leverage every dollar toward achieving strategic goals.

●Deliver personalized service by active listening and providing candid feedback.

●Establish, maintain and nurture media relationships with local, state & national media personnel, producers & talent.

●Handled media relations for a $1.15 Billion business Acquisition

●Generated national recognition and top honors for multiple clients

COMMUNITY EXPERIENCE

TEXAS CAVALIERS

Member, 1994 – Present

THE 100 CLUB OF SAN ANTONIO

Advisory Board Member, 2015 – Present

FORMER BOARD MEMBER BIG BROTHERS BIG SISTERS SAN ANTONIO

FORMER BOARD MEMBER YOUTH ORCHESTRAS OF SAN ANTONIO

EDUCATION

TEXAS STATE UNIVERSITY — Bachelor of Arts in Journalism, minor in Sociology

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