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Creative content management, content strategy, partnerships, marketing

Location:
San Francisco, California, United States
Posted:
June 11, 2019

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Resume:

Experience

Preediction, San Francisco, CA June **18-Present

Chief Content Officer

Handle operations, creative content strategy, business development/partnerships, talent recruitment and development, audience and revenue growth for predictive esports analysis video media company.

VSporto, San Francisco, CA August 2015-Feb. 2018

VP, Content

Oversaw high-level content strategy, show development/topics, talent recruitment, business development/partnerships, social media, ad-sponsor execution and national show production for sports podcast network.

Developed four shows ranked in the top-20 most popular on iTunes sports, including No. 1 (What Now? w/Arian Foster).

Directly responsible for rapid audience growth during the course of the 2016 football season from 200k unique monthly show listeners/users to 2 million/month. Revenue followed audience growth, at a rate of 400% growth in 2017 over 2016.

Negotiated and established partnerships with 247Sports, Bleacher Report, New York Daily News, Chicago Sun-Times, Dallas Morning News.

Bleacher Report, San Francisco, CA Jan. 2008-July 2015

Senior Manager, Talent

First content employee hired at B/R, scaling multiple departments from scratch leading up to a $200 million acquisition on 2012. In addition to talent, also ran B/R’s communications and partnerships over the years.

Program Director for B/R Radio station on Sirius XM.

Built personal brands of top paid editorial and video talent by building relationships with major market and national sports talk and TV shows including national Fox Sports Radio, ESPN UNITE, ESPN radio, as well as properly identifying talent for appearances on internal Turner Sports programs on CNN, CNNI and NBA TV.

Served on board evaluating salaried Lead Writer candidates, who act as B/R ambassadors in the press box and on the airwaves, and as the faces of our most-trafficked sections of the site.

Enhanced B/R's brand and credibility by building relationships with major sports teams, leagues (NFL, MLB, NBA, CFB, NHL, UFC, NASCAR, PGA), player agents and motion picture publicists, along with sport-related PR firms, sports talk radio and television production departments. Help develop talent’s skills in the sports talk radio and TV mediums.

Handled press credentials, athlete interviews and on-air guest appearances for the site's top writers and video staffers.

Gained access to athletes, celebrities and events (stadium tours, red carpet access, etc) for our various video shows including BR 5, Why We Watch, NFL Draft 365, The Program, The Pro Show, Know Your Ballpark, along with things like Olympics opportunities in London and stand-alone interviews.

Managed official content partnerships with CBSSports.com, Foxsports.com, LATimes.com, SFGate.com, Philly.com, NHL.com, Chron.com, SeattlePI.com and Mysanantonio.com.

Helped launch Featured Columnist program, identifying team/league standout writers to promote on the site and newsletter placement, along with editorial supervision for assignments from Deputy Editors.

Developed and scaled copy-editing internship program from under 10 current students, to a university accredited program developing 80-recruited interns every three months.

Site’s original assignment editor.

San Jose Mercury News, San Jose, CA June 2006-Nov. 2009

Freelance Sports Writer

Covered professional, college and prep football, baseball, basketball and boxing. Work has also been published in the Chicago Tribune, Orlando Sentinel, Denver Post, Arizona Republic, Salt Lake Tribune, among others.

Mass Appeal Magazine, New York, NY Apr. 2006-Jan. 2008

Features Writer

Entertainment and music features writer for this national publication.

Herald and News, Klamath Falls, OR Dec. 2004-May 2006

Sports Writer

Covered high school and collegiate sports beats. Features writer on standout athletes in the community; columnist for prep, collegiate and professional sports issues.

Education

University of Oregon 2004

B.A., Journalism (minor: English)

Skills

Dependable problem solver and relationship creator who can multi-task ongoing projects throughout a digital journalism company, including editorial, video, audio and sales departments. Deeply understands the digital sports audience, due to experience comparing analytics of partnership audience behaviors. Helped build an online audience from 300,000 unique monthly site visitors to over 45 million per month, and a successful acquisition by Turner Sports.



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