General Manager - Aviation Industry

MURALIDAS MENON

Contact No’s: +91-994**-***** / Email: *************@*****.***

In pursuit of challenging and enriching senior management level assignments in a World Class Airline and contribute to its success by maximizing revenue through the most effective and innovative sales and marketing campaigns within agreed time scales and budgets and reducing COS through dynamic and effective leadership.

PROFILE SUMMARY

Results-orientated General Manager with over 15 years experience on different roles with multiple Airlines providing direction and leadership to high performance teams to attain organizational objectives.

PROVEN TRACK ON:

Formulation and execution of strategic, financial and marketing plans to achieve

Introduction of innovative solutions and strategies to improve efficiencies

Development and implementation of robust operational processes

Conscious outlook on P&L & Network efficiency with commercial Planning

Effective introduction and management of organizational change

Establishment of high level relationships with key customers

Recruitment, training and empowerment of employees to achieve KPI’s with effective coaching

Strong revenue growth and performance excellence

TRAINED AND ACQUIRED SKILLS:

Commercial Development & Strategy

Pricing Strategies

Contract Management – Corporate / SME’s / Retail Trade

Business Development

Sales & Marketing

Relationship Management

Team Management

Budgeting and forecasting

Opportunity and risk analysis

Performance management

Process improvement

Market research and analysis

MS Office

Skilled in developing & executing High level strategies, making high stakes decisions and combating Mission critical business challenges

Adroit in providing thought leadership and innovative strategies for optimizing revenue contribution

Demonstrated excellence in proving guidance and leadership to all station Teams ( Passenger sales / Cargo / Airport) to ensure best turnaround with highest revenue optimization for the company with scheduled business review meetings, alignment of KPI’s and to meet Regional budgets

Advising the Senior management on timely Business Strategies, promoting organization & increase brand value among customers and driving organization mission through employees & supporting motivation of employees in organization

Overseeing the deliverable activities including business definition, feasibility, optimization, implementation and man power planning

KEY COMPETENCIES

Taking cost saving / highest revenue generator initiative by key focus on the best ROI from different channels of distribution

Coordinating with Sales Force ( Passenger / Cargo) / APT / Revenue management for timely pro active business enhancement

Ensure optimal leverage of volume business fully covering the Standard of Procedures set with immediate savings

Say NO to different areas of work if it is not feasible with company standards

Mapping Market requirements and coordinating in developing the business model

WORK EXPERIENCE

01May’18 – till date with Jet Airways

General Manager – South India & Srilanka

Reports to VP – Sales INDIA & SAARC

Highlights :

Responsible for double daily operations from this country to the entire Network

Build Corporate client base and Penetration on the Front Cabin

Commercial Handling is given to a leading GSA from Srilanka

Creating a Business Mix with high Yield Revenue contributing to 9W + ECA Network

20 Jul’16 – 01 May’2018 with Jet Airways

General Manager – Tamil Nadu & Kerala

Reports to VP – Sales India

Highlights:

Ownership for 95 flights / daily ( 80-DOM + 15-INT ) managing 8 online stations

Piloted Revenue Strategy for all INT operations to Gulf from South India (Bangalore / Hyderabad / Mangalore ) apart from the contracted role

Top Pick by Chairman for any strategic assignments for Gulf from South India

Lead the team to grow market share by 10% for domestic and 30% for International Business from the region

Strategized and grew corporate penetration to 40% on overall business

Streamlined effective COS strategy

Exposed Jet Airways potential to bring direct nonstop wide body operations to Europe from Chennai. Commencing MAA – CDG eff 29 Oct’17. Worked with network Planning and other senior management colleagues to wet the Business case.

In a first move advantage and to grow corporate share, proposed and introduced Wide body operations on domestic routes. Chennai to Delhi and Chennai to Mumbai daily.

Reshaped the Org Structure for the region / Established Multi-tasking roles with potentials.

Core committee member with strong inputs for a 2020 strategy

15 Dec’15 – 20 Jul’2016 with Jet Airways

General Manager – Kerala

Reports to VP – Sales India

Highlights:

Establish and achieve profitability goals

Establish sales goals and develop plans to achieve them

Increase market share through regular sales efforts from all sales team members for three stations ( TRV / COK / CCJ)

Monitor daily trends through SFA.com

Supervise direct reporting staff according to overall company policy

Applied strategic planning to determine company, department or unit objectives

Set employee KPI / KPO’s

Allocate use of available resources

Plan and implement procedures and systems to maximize operating efficiency

Establish and maintain controls

Co-ordinate financial and budget activities for maximum operational efficiency

Review performance data (financial, sales and activity reports) to monitor and measure productivity, goal progress and activity levels

Develop and monitor budgets and forecasts

Measure and evaluate service levels offered to customers to improve customer retention by X%

Develop high-level key client relationships to grow customer base by x%

Oversee processes for quality management

Identify, drive and support change management to ensure continuous improvement

Recruit, develop and performance manage staff to establish a top performing team

15 Jul’13 – 04 Dec’2014 with Oman Air – Bangalore

District Sales Manager - Karnataka

Highlights:

Holds the distinction of improving the channel processing with a great share

Essayed a Key role in ensuring optimum usage with great ROI on all Tactical Marketing activities

Assisted in the development of value-added products for implementation in the local market in order to further optimize and enhance revenue

Monitored compliance levels and spearhead new commercial projects

Control, guide and monitor day-to-day activities of all field sales staff (Passenger & cargo) to ensure satisfactory performance levels and smooth flow of business

Ensure continuous delivery of the company objectives

Improved strategic value for the business proposition that is optimal and sustainable.

Review fortnightly and monthly sales of travel agents and GSA to ensure that business potential is being maximised and necessitate suitable remedial actions if required

Successfully achieved profitable sales revenue with pertain to passenger & cargo to an agreed time frame for the territory

Seek new sources of revenue through research and Networking from corporate houses / SME’s

Represented the company in servicing all sales outlets in the territory, promoting revenue, generating activities and the company’s brand image

Prepare weekly, monthly and annual sales reports and constant monitoring of market trends and competitor activities in order to ensure that Head Office is kept informed of local conditions

Preparation of yearly Station (Passenger & Cargo) and admin budgets, product presentations and marketing programs

2012 October 1st – 2013 July with Gulf Air.

Sales Manager - Kerala

Highlights:

Responsible in achieving profitable sales revenue to an agreed target for Kerala sales territory ( COK / TRV & CCJ) and portfolio of clients

Aligned organization to ensure all team members are aware of the KPI’s

Driven successful implementation of corporate initiatives

Promoted Gulf Air as a major brand, products and services through the primary distribution channels available

Ensured the product and promotional plans are understood and implemented to give the greatest impact in the market

Focused sales resources on highest average fare sellers

Negotiated & accounts managed commercial agreements with top regional accounts

Achieved the set revenue, yield and volume targets by zone

Prepare weekly, monthly and annual sales reports and constant monitoring of market trends and competitor activities in order to ensure that Head Office is kept informed of local conditions

Formulated Pro Active pricing / marketing strategies to deal with competition.

Negotiated and executed individual account development plans for top agents

Ensured territory activity within agreed cost of sale budgets

Utilized MIDT for plan sales objectives

Targeted seat factor achieved as per budgets

Appropriate steps taken in consultation with Senior Management /Pricing department to ensure competitive pricing and making Airline of choice for all seasons

Independently worked on day to day affairs of the station as per guidelines set by the company

2007 October – 2012 September with Gulf Air.

Key Accounts Executive

Highlights:

Achieved profitable sales of the Company’s products through an assigned group of retail outlets and commercial houses

Generated the best possible ROI to the company from the use of promotional funds and point of sales aids to generate the greatest impact on the customer

Worked against targeted sales goals to source potential new revenue opportunities, focusing on high yield opportunities, whilst protecting and maximising existing business

Responsible to assist in creating maximum awareness of the brand in Cochin, including the introduction of new destinations and special fares

Timely update of Market Intelligence and provide management with relevant inputs.

Responsible for exceeding assigned revenue target by effectively managing the business area in a strategic way

To enhance relationships with all colleagues in assigned outlets and commercial houses and to motivate them in all matters affecting the Company’s business

Complete, submit and agree weekly call plan of sales activity undertaken

Ensured Gulf Air responds to market & competitor trends, issues, threats so as to win more sales or to avoid or minimize any adverse impact on sales

PREVIOUS WORK EXPERIENCE

2004 September – 2007 September, with Jet Air Pvt Ltd G.S.A.for Gulf Air (Cochin).

Sales Representative

ACADEMIC DETAILS

2012 MBA in Marketing from National Institute of Business Management, India

2002 B.Com. From Calicut University, Kerala, India

1997 10th from Army School (Sainik School), Kerala, India

Additional Qualifications:

2003 IATA foundation Level from Montreal, Canada

TRAINING

2015 Project Management Workshop

2015 7 Habits of Highly effective people Workshop

2011 Corporate Customer Service Training and Employee Development course in BAH

2007 Attended Electronic Ticketing Workshop Training

2006 Dangerous Goods Awareness Passenger Handling ( DGP)

IT SKILLS

Conversant with Microsoft Office, Excel, Power points, windows 8,Java, C++

Extracurricular Activities

Gained National Cadet Corps ‘A’ ‘B’ & ‘C’ certificates

Participated for Republic Day parade in New Delhi in JAN 2000

Participated for the Rajput march held in New Delhi in JAN 2000

Active participant in Sports & Athletics

Personal Details

Date of Birth : 06 September 1981.

Nationality : Indian.

Religion : Hindu.

Contact Address : Nagarjuna Pearl Bay, Flat No. A 902, K.P Vallon Road, Kadavanthra, Cochin - 682020

Passport No : Z 3705965

Driving License : M/1286/03

Marital Status : Married.

Reference:

Available on Request

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