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Sales Manager

Pithampur, Madhya Pradesh, India
June 07, 2019

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Key Skills

Strategic Planning

Debt Management

Business Development

Customer Relationship Mgmt.

Audits and Compliance

Training & Development

Sales & Marketing

Cross-functional Coordination

Achievement-driven professional targeting senior level assignments in Debt Management, Sales and Business Development with an organization of repute

Profile Summary

A competent professional with nearly 21 years of rich and qualitative experience in driving consistent growth in revenue / profit and improvement in top-line & bottom-line performance of the bank through sales and cross-sales

Proficiency in implementing result-oriented recovery plans to manage delinquency (fraud / revenue linkages) within pre-set norms for achieving organizational objectives and ensuring profitability

Proficiency in interfacing with collection portfolio & branch customers from various sectors for understanding their requirements; expertise in driving measures for optimising quality of portfolio through effective fraud & corporate credit control / loss policies

Proficiency in devising strategy for collection and recovery from clients against loans and advances after providing advice on the various payment options

Excellent track record of sourcing the highest quality of business by ensuring highest quality of customers for liability and assets, streamlining processes, identifying & mitigating risks, increasing productivity and by ensuring flawless execution of operations

Result-oriented People Manager with focus on driving compliance, commitment, high performance and engagement; focusing on delivery of great customer experience both internally and externally

An effective communicator & negotiator with capability to relate to people across all hierarchical levels in the organization

Career Timeline

Notable Achievements Across Career


oFunctional promotion in 2014 as RDM

oGrade promotion in 2011 for consistent performance

Attended all annual training programs conducted by the Bank

Streamlined 3 of the total depots in MP (Gwalior, Indore & Jabalpur) and total control of distributor network

Attained all-time high in Sep. 03, crossed it in Dec. 03 & again created record by exceeding Dec. 03 sales in March 03

Rated the best amongst the disciplined performers by the company by Ceat Ltd.

Selected to Head the independent office at Neemuch just after completing 1 year in the Company in Ceat Ltd.

Initiated CRPF as a Govt. bulk client by converting the yearly purchase of tyres from J K Tyres to CEAT fold through convincing the higher authorities of CRPF ( Tyre order for PAN India)

Converted Neemuch from a sick territory in to a profit center and bagged performance award by the company

Attained sales targets on monthly basis consistently for all 5 years

Recognized as Best Sales Executive by North Region and helped establish Rajasthan the No. 1 state of North in Motul Lubricants

Turned Raipur territory as the only area in eastern region dealing 100% against cash in Motul Lubricants

Professional Experience

Since Nov’07 ICICI Bank Ltd. Bhopal as Regional Debt Manager - Sarfaesi Cell

Growth Path

Nov’07-MM’YY RM Commercial Vehicle Nagpur

MM’10-MM’13 Mortgage Collections - NPA 180+ Bucket

Since MM’YY Regional Debt Manager SARFAESI CELL Bhopal

Key Result Areas:

As Regional Debt Manager

Presenting SARFAESI initiation approval for mortgages and wheels of NPA portfolio at PAN India level

Liaising with SARFAESI Teams and Product Teams on recommended cases

Analyzing and proposing changes in the process, wherever applicable

Keeping a track of NPA portfolio for DM filling & orders, to take physical possession of mortgaged properties

Interacting with Product Teams on cases, which are pending at DM Offices PAN India level for procuring execution orders

Driving Product Team for maximizing resolution from NPA portfolio

Identifying key accounts, managing portfolio, expanding client base for augmenting turnovers and achieving desired targets / goals

As RM Commercial Vehicle, Nagpur

Built relationship with all existing and prospective clients in the territory

Improved relationship with all CV manufacturers/dealers along with their Sales Team

Supervised complete database of all strategic clients

Bagged approvals for funding to the clients from various departments such credit, collections

Supervised different channels who are sourcing business such as DSA. DME, DST, Sales Coordinators & DDSA

Planned training session for various channel partners

Executed various sales activities such loan melas, health check-up camps

Assessed delinquency levels for the assigned territory

Arranged regular review meets with channel partners for monitoring the assigned targets

Led cross-sell of products by fulfilling client varied needs for different bank products

Jul’04-Oct’07 Total Lubricants India Ltd., Surat

Growth Path

Jul’04-Mar’07 Area Executive (Madhya Pradesh)

Apr’07-Oct’07 Area Executive (South Gujarat)

Key Result Areas:

Impacted organization profitability through effective strategic and tactical management decisions and new business development

Conducted sales forecasting for the territory and performance monitoring through regular visits

Trained company and distributor staff on new processes and operation modules generated by the company

Planned regular territory level meetings with DSRs, distributors for reviews & corrective actions

Steered promotional activities for volume making products and developing new strategies to boost up sales for slow moving product range and ensuring their successful implementation

Attained sales volume, turnover, profits, cost management of depots

Established norms for customer satisfaction and employee satisfaction, retention of identified customers and enhancement of customer life-time value

Boosted brand salience and brand equity through above-mentioned measures

Controlled stocks, timely supply, reduced inventory and minimized product loss in management/storage

Led the channel partner programme with a team of Dealers, Distributors; ensured accomplishment of overall revenue profit targets in the assigned region

Previous Experience

Feb’02-Jun’04 Ceat Ltd., Madhya Pradesh as Territory Manager (Indore Region.)

Sep’97-Jan’02 Motul Lubricants Ltd. as Sales Executive (Eastern UP), (South Western Rajasthan), (MP & CG)


Post Graduate Diploma in Marketing Management from Rani Durgawati University, Jabalpur in 1997

M.A.(English Literature) from Rani Durgawati University, Jabalpur in 1996

One Year Diploma in Computer Software from Aptech, Jabalpur in 1994

B.Sc.(Biology) from Rani Durgawati University, Jabalpur in 1994

Personal Details

Date of Birth: 20 January 1973

Language Known: Hindi and English.

Address: C-13, Tirupati Abhinav Homes, Ayodhya Baypass, Bhopal - 462010 (M.P.)


Strategic Professional


Motul Lubricants Ltd.

Ceat Ltd.

Total Lubricants India Ltd.


Since 2007

ICICI Bank Ltd



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