Sales Marketing Manager

Brian Grimm

** ****** ***** **** #* San Francisco, CA 94115 415-***-**** ********@*****.***

Strategic, creative, and collaborative marketing and communications professional with a broad skill set developed over 20 years.

Proven skills in:

• Strategic planning, presentation, and execution of marketing campaigns, event organization, direct marketing, online marketing, print advertising, and brand management.

• Effectively managing a wide mix of product types for B2B and B2C audiences.

• Utilizing metrics and analytics to identify key marketing insights, drive data-driven decisions, and inform sales optimizations.

• Leadership, coaching, and mentoring colleagues at all levels across organizations. Expertise in

Developing and executing

multi-channel marketing

campaigns

Digital marketing

Content marketing

Data-driven optimization

Competitive research

and analysis

Brand management

Copywriting

Product positioning

Presenting

Event management

Sales forecasting

Budgeting

Global, cross-division

collaboration

Professional Experience October 2017-March 2019

Senior Marketing Manager

Corwin, Thousand Oaks, CA

Marketed a list of 30+ new products a year and 200+ legacy products generating $5MM+ in annual revenue

Developed and deployed complex multi-channel marketing and publicity campaigns for products spanning hundreds of online and print ads and emails targeting B2B and B2C customers and prospects

Managed a mid-six figure marketing budget to maximize return on investment and efficient use of funds

Collaboreted with cross-functional teams to help strategically shape and position new books for teachers and k-12 administrators from proposal phase through publication classroom

Developed a robust content marketing strategy for new products by working with authors to write original content and or repurpose existing content for marketing efforts

Performed monthly sales reporting and analysis to report out to the team, determining our products performance by channel; identified and led execution of data-driven sales optimizations

Managed two direct reports supporting our team and other groups across the company

Developed social media strategy for key products and channels; oversaw execution of social elements

Planned company presence for and attended two major national conferences and several regional events across the United States

Collaborated with sales team to identify key products and needs for sales support tools and developed high quality collateral as necessary

Coordinated pilot programs for new product types to inform messaging for marketing and sales campaigns

Wrote and edited copy for advertising, email, direct mail, and book covers Brian Grimm

July 2005-February 2016

Marketing Manager II

Wiley, San Francisco, CA

Marketed a list of 60-70 new products a year and 3,000+ legacy products generating $14MM+ in revenue over three separate publishing teams, five editors and two brands that target professional and academic audiences

Developed innovative new digital products including enhanced eBooks, online reference products, and open access community resources in close collaboration with publishing teams

Collaborated with cross-functional teams to help strategically shape and position new content from proposal phase through publication

Developed a robust online community for Pfeiffer, Jossey-Bass Public Health, and Jossey-Bass Business through community websites and social media

Collaborated with international colleagues to maximize sales of product in Asia, Europe, Canada, and Australia

Forecasted projected annual sales for two publishing groups

Budgeted for annual advertising and promotion expenditures

Created and implemented multi-channel marketing (print, direct mail, online, and email) campaigns key titles in Human Resource Management, Training, and Public Health, to customers in professional and academic markets

Presented key title information to domestic and global sales reps in College, Retail, Special Sale, Library and Direct sales groups on a regular basis to drive sales through their outlets

Evaluated sales results to determine cost/benefit of each marketing activity to maximize returns

Planned for, managed, and attend 5-7 conferences annually to grow brand awareness and directly interact with customers and authors

August 2002 July 2005

Marketing Manager

Elsevier, San Francisco, CA

Marketed a list of several hundred computer science textbook and professional reference titles generating

$3MM+ annual revenue

Created cluster marketing plans and budgets for the Human Computer Interaction, Graphics, Computer Architecture and Artificial Intelligence publishing programs, as well as individual marketing plans for key titles

Conceived and implemented direct mail campaigns, from campaign layout and list research, to proofreading and final project sign off

Wrote and proofread copy for marketing pieces, email campaigns, advertising, and book covers

Communicated with sales, international marketing, production, and editorial departments about our products, our marketing efforts, and related operational needs

Planned and participated in 12-15 trade shows a year April 1999 August 2002

Associate Marketing Manager

Sage Publications, Inc., Thousand Oaks, CA

Education BA in English completed, University of California, Santa Barbara Certifications Google Analytics Individual Qualification (May 2019) 20 Bertie Minor Lane #3 San Francisco, CA 94115 415-***-**** ********@*****.*** Page 2

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