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Associate Creative Director

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
June 07, 2019

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Highly motivated award-winning Creative Director with 16 years of experience specializing in brand-building, creative concept development and the execution of 360o advertising and marketing campaigns. Proven ability to multi-task in dynamic environments to deliver out-of-the-box ideas and innovative strategies to increase sales and brand awareness. Diplomatic and tactful in interpersonal communication and decision-making. Flexible and versatile - able to maintain a sense of humour under pressure - poised and professional. With an ability to transcend personal differences in order to reach a common goal. Incredibly passionate about everything creative, a sharp eye for detail, energetic and pro-active team player but equally unfazed by working independently. Strategic and charismatic who takes on every assignment with equal enthusiasm. As well as an entrepreneur of a successful family-owned business start-up. Kuala Lumpur, Malaysia +601*-****-***

Creative Director • Creative Management Consultant British / /Malaysian TECHNICAL SKILLS




AVID editing

Pro Tools


Creative Direction Digital Content Creation Branding Creative Strategy 360o Campaigns Leadership Presenting Creative Content PROFESSIONAL EXPERIENCE

General Manager

D’SARANG RETREAT, Seremban, Malaysia Jan 2013 – Present

Creative Development & Workflow Optimisation:

• Developed the branding & architectural design of the boutique hotel

• Project management of construction period while keeping it in budget

• Ensured financial integrity through review of profit and loss statements, monthly budget, productivity report and staff KPIs

• Responsible for development and execution of integrated marketing communications plan and related budgets; hired, trained staff and payment schedules of 3rd party cost

• Providing tools for successful sale growth; management of brand, with experiential understanding of both B2B and B2C marketing; manage different online social platforms, various print assets and multiple online hotel booking sites Business Expansion:

• Ensured the smooth negotiation and handover of a professional 3rd party hotel management company for a 5 year contract Key Accomplishments:

• Awarded 9.8 rating from (Guest Review Award 2017)

• Awarded 9.3 rating from (Guest Review Award 2018) Freelance Creative Management Consultant June 2018 – Present Creative development & client servicing for new business start-ups:

• Create new brand logos and brand guidelines for numerous start-ups

• Developed creative and strategic decks for 3rd party agencies

• Presented, negotiated and acquired new international clients

• Negotiated and managed 3rd party suppliers and while keeping it in budget NOTABLE CLIENTELE: Value Tree, PES Limited PTE (Zambia), Noole Group (Zambia) AIA, AirAsia, NOTABLE PROJECTS: AIA - Glow Event Sentosa (Singapore 2019) Page 1 of 4

Deadline Driven Keen Artistic Sense Project Management Directing Photo/Video Productions Flexible & Adaptive Attention to Detail Budgeting




Creative Director

FMMEDIA, Shah Alam, Malaysia May 2015 – May 2018

Team Leadership & Creative Workflow Optimisation:

• Mentoring interns and overseeing the hiring of new staff for the creative department

• Growing the creative team from 10 to 25 and implementing a collaborative method to ensure efficient workflow

• Brainstorming with key personal to come up with unique concepts to meet client expectations

• Lead the creative department in creative content development across all media platforms

• Driving innovative advertising and marketing standards, ensuring the creative team is developing creatives that are at the highest standards

• Working within budget constraints to provide clients with the most impactful / strategic advertising and marketing campaigns Market Expansion & Client Servicing:

• Chairing regular meetings with clients to oversee projects from conceptualization to completion

• Create innovative campaigns & branding strategies for effectively reaching target audience

• Adding more recognised clientele to the company roster

• Successfully spearheading pitch wins for new business acquisition Key Accomplishments:

• Surpassing all KPIs for Sime Darby Properties that they awarded a further 2 more additional township campaigns

• Achieving all KPIs for UDA Properties that they awarded a further 3 more additional township campaigns

• Being selected as 1 of 6 agencies to handle TM Group BTL account for 3 years NOTABLE CLIENTELE: TM, MAHB, UDA Properties, MCMC (Malaysian Communications And Multimedia Commission), Iskandar, ECER, CIMB, Sime Darby Properties, SIE (Selangor International Expo), KFH (Kuwait Finance House) NOTABLE PROJECTS: TM: KL Tower International Jump 2017, UDA: Gravitas & Crescent Dew branding, CIMB: Meet EVA Campaign, Sime Darby Properties: Bandar Bukit Raja, Iskandar: 10th Anniversary Celebration, SIE: 2017 & 2018 EXPO. Freelance Creative Management Consultant Sep 2013 – Apr 2015 Creative development for new business startups:

• Create new brand logos and brand guidelines for numerous start-ups

• Chairing regular meetings with clients to oversee projects are on time and on budget

• Responsible for development of digital and print assets, including point if sale materials, social media plans and posts

• Oversee all 3rd party video production and print production are of the highest quality NOTABLE CLIENTELE: Laundry Buddy, FlyJet, KPMG, MRT Corp, Paling Industries, UMK (Universiti Malaysia Kelantan), NOTABLE PROJECTS: Laundry Buddy: Full management of brand development assets Creative Director & General Manager

TRELO COMMUNICATIONS, Kuala Lumpur, Malaysia Aug 2011 – Sep 2013 Team Leadership:

• Spearheading a new creative agency while overseeing new business development

• Lead the creative department in creative content development across all media platforms

• Reviewing and approving creative content developed by the creative team

• Building a digital department to meet the growing demands from clients Business Development:

• Presenting company credentials for the acquisition of over 10 new clients Key Accomplishments:

• Burger King Malaysia previously had no presence on Facebook but with aggressive online campaigns such as the RM1 Whopper they skyrocketed to over 80 thousand in a single campaign. This generated more sales, more brand awareness, RM18Million in PR value and market share was increased by 9%. NOTABLE CLIENTELE: Bauch+ Lomb, TIME, Bliss, Bank Rakyat, Prudential BSN Takaful Berhad, Hong Leong Bank, Chartis Insurance, Burger King, PKCC (Port Klang Cruise Centre), MMC Corporation Berhad, WIEF (World Islamic Economics Forum), ABRG (AAIC Bullion Refineries Group),

NOTABLE PROJECTS: Burger King: RM1 Whopper Campaign, MMC: 100year Anniversary Annual Report, WIEF: Refreshed corporate website and printed materials, Hong Leong Bank: Connect branding Page 2 of 4


Senior Art Director

BLOOMINGDALE WORLDWIDE PARTNERS, Kuala Lumpur Malaysia Mar 2008 – Jul 2011 Team Leadership & Creative Workflow Optimization:

• Implement new methods of efficient workflow

• Assisting the Creative Director in creative content development and management of department

• Led brainstorming sessions with key personal on advertising and marketing standards to meet client expectations Key Accomplishments:

• Spearheading the creative strategy for pitch wins for new business acquisition NOTABLE CLIENTELE: Audi, Putrajaya Holdings, Ministry of Youth & Sports, Tourism Malaysia, Iskandar Malaysia, Ministry of Agriculture & Agro-based Industry, Plus Expressways, NOTABLE PROJECTS: Iskandar: Launch Campaign,

Art Director

MCCANN, Kuala Lumpur, Malaysia Jul 2007 – Feb 2008 NOTABLE CLIENTELE: Proton, Nestle, Coca-Cola, Dentyne, Digi, TV3, Junior Art Director

BATES141, Kuala Lumpur Malaysia Jan 2004 – Jul 2007 Key Accomplishments:

• Successfully spearheaded Ministry of Health pitch win for Tak Nak, AIDS & Dengue 2006-2007 campaigns

• Successfully involved in acquiring all 5 Honda accounts

• Kancil Awards - Gold & Silver, New York Festival - 2 Finalist (2007)

• Kancil Awards - Merit, The Times Asia Awards - Finalist (2005) NOTABLE CLIENTELE: Honda, F&N, Dockers, Levis, 100Plus, Fruit Tree, Fruit Tree Fresh, Vico, Nando's, Nokia, Sunway Property, Ministry of Health, Sepang International Circuit, POS Malaysia, Takaful Nasional, Motor Takaful, NOTABLE PROJECTS: Ministry of Health: Tak Nak Campaign, POS Malaysia: Rebranding, Screenwriter

RUNNINGSCRIPT, Kuala Lumpur Malaysia Jan 2002 – Jun 2002 Production Assistant

PASSION PICTURES, Kuala Lumpur Malaysia Jul 2001 – Jan 2002 EDUCATION

University of Kent (Kent Institute of Art and Design) Bachelor of Arts - BA Hons Visual Communications majoring in Film & Video 2002 – 2004 Key Accomplishments:

• Experimental Films screened at The London Film & Television Theatre (2004)

• Experimental Films screened at WhiteChapel Gallery London (2004)

• Silver & Bronze Awards in The Malaysia Video Awards Experimental Film (2004)

• Experimental Films screened at The Malaysia National Art Gallery (2004) Cenfad (Centre of Advance Design)

Diploma in Fine Arts - Field of Study Film & Video Studies 2000 – 2001 Key Accomplishments:

• Experimental Short Film screened on NTV7 (2001)

• Dean's List of Parsons School of Design New York (GPA: 3.9) Limkokwing University of Creative Technology

Certification - Fine Art Graphic Design 1994 - 1995 Page 3 of 4


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