Sarasota, Florida email@example.com
Dynamic and innovative sales and marketing professional with 15 years’ experience visualizing and developing profitable business.
Sales & Marketing Management Strategic Business Development Merchandising & Promotions
Sales Metrics Market & Consumer Research Product Development
Marketing Strategies and Plans Customer Communications Brand Positioning Brand Management Brand Marketing Strategy Business Plan Development Retail Consumer Packaged Goods Marketing Campaigns Retail Industry Creative Design Process Package Design Category Trends
Cross Functional Leadership Marketing and Sales Collaterals Microsoft Word, Excel, Outlook
Grew startup food product sales of $2M by reaching 2,000 retail outlets in a two-year period.
Launched a new business which realized profits in just one year.
Managed a campaign that exceeded typical industry response rate by four times.
Championed key initiatives resulting in product trial, adoption, and a 50% increase in sales.
Natural Ice Fruits, Inc. 2016 - 2019
Chief Sales & Marketing Officer Orlando, Florida
Successfully headed up market and consumer research resulting in product development, brand strategy and launch initiatives in a challenging environment. Set up target markets and pricing strategies. Managed retailer programs including in-store promotions, digital programs, consumer coupons, demonstrations, and collateral materials. Used social media marketing along with website, public relations, partnerships, and tradeshows to effectively lead integrative strategies with agencies.
Launched in key accounts such as Whole Foods Market, Earth Fare, Publix, Safeway among other top retailers reaching 2,000 stores and total sales of $2M in two years in a small category.
Realized double-digit growth in key accounts, including Whole Foods Market, at twice that of the closest competitor.
Successfully achieved product placement in large national food distributers such as UNFI, KeHE, and Sysco, despite minimal retail presence.
Use of in-store promotion, digital programs, and various other merchandising tools increased awareness and sales velocity by 50%.
Directed a brand ambassador team that held more than 20 sampling events per month, resulting in major product trial and sales growth.
Partnered with an outside agency to develop a breakthrough brand packaging that is disrupting the category, connecting with its target user and generating sales.
Zage Group, LLC 2011 –2015
Chief Sales & Marketing Officer Sarasota, Florida
Directed the consumer research for several new snack products, launching them into the market and developing brand awareness. Created marketing plans and tools to support sales of new products in stores and online. Built and strengthened company partnerships. Implemented over 100 giveaways to increase product awareness.
Launched products in natural, specialty, and dept stores including TJ Maxx, Marshall’s, and Beall’s and top hotels in regions from Florida to So Pacific in the first 2 years of operations.
Within one year, built a new product’s Instagram account to 10.5K followers by increasing social media presence (100% organic growth).
Negotiated co-manufacturing and sourcing components from South America; set up shipping logistics with 90% on-time delivery.
Coco Grill 2009- 2011
Owner/Manager Sarasota, Florida
Envisioned and launched an award-winning restaurant which realized profits after only one year. Managed all aspects of business including personnel, sales, purchasing, P&L, marketing, and promotional activities. Generated repeat clientele through referrals, social media, email, and existing partnerships.
Voted one of the two “best new restaurants” in Sarasota.
Grew account base of loyal customers through referrals and reviews, driving profitability in the first year of operations.
Biolife, LLC 2004- 2009
Vice President of Marketing 2001- 2004
Director of Marketing Sarasota, Florida
Launched the medical device line in top hospital systems across the US. Used data from customer surveys to develop an effective marketing campaign and training programs to secure correct product use and a high compliance rate. Completed testing, manufacturing, product launch, and market expansion by leading cross functional strategy with R&D, manufacturing and marketing teams to successfully develop the company’s highest revenue product.
Championed key initiatives of partnering with physicians to conduct case and clinical studies, publishing results in medical journals, and lecturing at major medical conferences, which resulted in invaluable awareness, trial, adoption, and a 50% increase in sales.
Oversaw launch of consumer healthcare line in 12 food, drug, and mass retail chains including Walmart, CVS, Walgreens, HEB, and others.
Universidad de los Andes Bogota, Colombia
Master of Science in Finance
Bachelor of Science in Business