206-***-**** WWW.MOONGOLD.COM

ac9j12@r.postjobfree.com

Dear recruiter,

I am looking for an opportunity for a reputable firm, where I can offer my 15 years of work experience, where I will be able to utilize my strong organization skills, educational background, and creative ability to work well with the team. Sincerely,

Chih Cheng, Lin (Will Lin)

Page 2 Chih Cheng, Lin (Will Lin)

13227 Ambaum Blvd SW apt 314

Burien, WA 98146

206-***-**** www.moongold.com

ac9j12@r.postjobfree.com

CHIH CHENG, LIN (WILL LIN)

PROFESSIONAL

SUMMARY

After graduating from the National Taiwan University of Science and Technology in 2002, I focused my career in graphic design. I have design experience in many disciplines including brand design, web visual design, and have worked for advertising agencies in the U.S. and the greater Asian market.

In 2011, I started my own business in Taiwan registered as Orsay Design. From a humble beginning, I grew my business to include clientele from many countries and many diverse fields such as technology, industrial, medical, skincare, interior design, real estate, automotive, food/beverage, restaurant and many others.

In 2017, I moved to Washington State, and received my green card in February, 2019.

(Permanent resident)

CAREER SKILLS Area of expertise – Corporate Identity, branding, advertising strategy, environmental graphics, digital graphics, print design, website visual design,

(user experience, wireframing, prototype, style guide, responsive design), packaging, promotional products, illustration, photography, art direction and management.

Computer Systems – Mac & PC

Software – Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Firework, XD, Sketch, CorelDraw, Microsoft Office.

Technical – Basic understanding of HTML, CSS, JavaScript, jQuery, Bootstrap, and PHP.

Language – English, Mandarin, Taiwanese

WORK HISTORY 2018 – CURRENT MOON GOLD BRANDING, PRINT & WEB VISUAL DESIGN SEATTLE WA INDEPENDENT CONTRACTOR / OWNER

• Connected the brand story with corporation and customers, which it was to create the spirit of the brand, and the customers could relate and respond to. The ultimate goal was to make every effort to arouse customer’s potential consciousness of buying.

• Developed online digital graphics and brand design to stand out in the marketplace for potential business opportunities. It also established brand recognition, and created authentic relationship with customers.

• Created conceptual sketches, wireframes, responsive design, and detailed visual web style (prototypes), which it was the goal of enhancing the online user experience, by using several software - Adobe Photoshop, Illustrator, Sketch and Dreamweaver.

• The process of corporate and brand design was from the methods of research, positioning, and built the design guideline. To learn the companies’ advantage, weakness, and opportunity, in order to establish a brand through comprehensive media, such as print and web design, online digital graphics, environmental graphics, promotional products, packaging, and other marketing methods. Page 3 Chih Cheng, Lin (Will Lin)

• Seasoned with unlimited design styles with various industries – The clients have included in technology and industrial company, design agency, real estate, international freight express delivery, restaurant, plastic surgery, music school, consumer product, automotive photographer, Oregon farm, copywriter and more. 2011 – 2017 ORSAY DESIGN BRANDING, PRINT & WEB VISUAL DESIGN TAIWAN INDEPENDENT CONTRACTOR / OWNER

• Major focuses on the development of brand design with comprehensive marketing methods, such as print and web visual design, online digital graphics, environmental graphics, promotional products, packaging, and other marketing materials.

• Planned and decided the core concept, and enhanced the market visibility, which it was to establish the brand stories and illustrated the essence of the companies. It’s important to incorporate the companies’ past, present and future vision, which it was the ultimate goal of making a connection and gained trust with target customers, eventually leading to purchases.

• Communicated the design concept with corporate owners and managers, in order to discover the solutions of market visibility and possibility. The objective was to correspond with audiences before operating the marketing methods. Some of these include establishing the first impression and conveying the visual identification to illustrate the business’s aspect with the customers.

• Well-versed with unlimited design styles with various industries – The clients have included in technology and industrial companies, electronics, consumer product, skin care, health care, architecture, real estate, international award-winning interior design firm, restaurant, hotel, food and beverage, coffee chain stores, fashion, salon, worldwide express delivery, education, lighting design, and more. 2008 – 2011 SHENG HO CREATIVE REAL ESTATE ADVERTISING AGENCY TAIWAN LEAD GRAPHIC DESIGNER

• Analyzed the marketing competitors, and ensured we were given a spirit and character to the real estate projects. Planned the marketing position through many meetings with the clients, discover the advantage, and opportunity to help the brand standing out in the marketplace.

• Used online platform and traditional media grasped the customer’s attention, and increased the sales. Began with the brand identity of logo, logotype, font, standard and auxiliary color system, and more. In order to reach the visibility in the marketplace, the visual plan needed to be consistent.

• We had designed many large projects for the construction companies and real estate agencies, and sold out all of the mansions and houses successfully. The comprehension strategies include – Brand identity, environmental graphics, web and online platform graphics, print, outdoor and indoor advertisement, radio, tv commercial, events and activities, and more. The advertisement had shown in the well-known magazines, such as Lexus, Toyota, Vogue, Bazaar, China airline, Eva airline, and more.

• Decided the art direction on each project, and communicated with owners, managers, photographer, web developers, and junior graphic designers. Looked for suitable design style, and discovered all of the possible methods to achieve the perfection. 2005 – 2007 ZEPHYR SALVO GRAPHIC & WEB DESIGN HOUSTON TX GRAPHIC & WEB VISUAL DESIGNER

• Created web visual design, and print materials for various businesses.

• Worked with web developer, and built websites with the technique of HTML & CSS. Page 4 Chih Cheng, Lin (Will Lin)

• Made flash cartoon animation for children.

2004 – 2005 INVESTEC DESIGN BRAND DESIGN TAIWAN GRAPHIC DESIGNER

• Created brand design for the well-known skin care company - Forte. Began with logo design, color plan, print, advertisement, product bottle plan, and packaging design.

• Generated the layouts for print, marketing materials, and web visual design. 2003 – 2004 SEEJAY GRAPHICS GRAPHIC DESIGN HOUSTON TX GRAPHIC DESIGNER

• Created logos and print materials on daily basis. 2000 – 2002 MINISTRY OF NATIONAL DEFENSE GRAPHIC DESIGN TAIWAN Lecture hall arrangement / Book layouts / artworks EDUCATION 1996 – 2000 NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY

• NTUST is ranked #1 commercial design university in the Taiwan, and accepts only the top 20 students per year.

• As the first and the leading higher education institution of its kind within Taiwan's technical and vocational education system. The university is ranked 260th among world universities.

• NTUST Taiwan was also ranked as one of Asia's 10th best institute in science and technology.

1993 – 1996 MING-DAO HIGH SCHOOL

Art, illustration and graphic design.

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