I

Irina Akopian

Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Work History

Dominieren Corporation - Marketing Manager

West Hollywood, CA

07/2017 - Current

Universal City Dental Center - Social Media Manager -PR Manager CA

12/2016 - 07/2017

ac9ioh@r.postjobfree.com

818-***-****

Glendale, CA 91505

Education

2001

Humanitarian University of Moscow

Russia

Bachelor of Science: Bachelor's in Law

Certifications

Developed innovative and targeted collateral to support overall branding objectives.

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Helped incorporate product changes to drive customer engagement and firm profits.

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Compiled product, market and customer data to forecast accurate sales and profit numbers.

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Consulted with product development teams to enhance products based on current customer data.

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Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.

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Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

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Analyzed and reported social media and online marketing campaign results.

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Analyzed competitor pages to locate back link and keyword opportunities.

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● Increased customer engagement through social media. Identified target market and key segments through in-depth analysis of markets and related trends.

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Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

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● Developed campaigns and specific marketing strategies for clients.

● Mail.ru

● Account Manager

Project Management Professional

(PMP)

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T-R-I.ru - Executive Account Manager

Moscow, Russia

07/2011 - 05/2016

● Launching advertising campaigns, including organizational work. Managed complex problem-solving for upper management to ensure on-time and cost-effective project completion.

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● Preparing of annual media plans for advertising

● Experience with Google Analytics

● Forecasting and analyzing effectiveness of advertising campaigns.

● Reporting to customers.

● Experience with Google Adword advertising and brand

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