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Social Media Manager

Glendale, California, United States
June 02, 2019

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Irina Akopian

Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Work History

Dominieren Corporation - Marketing Manager

West Hollywood, CA

07/2017 - Current

Universal City Dental Center - Social Media Manager -PR Manager CA

12/2016 - 07/2017


Glendale, CA 91505



Humanitarian University of Moscow


Bachelor of Science: Bachelor's in Law


Developed innovative and targeted collateral to support overall branding objectives.

Helped incorporate product changes to drive customer engagement and firm profits.

Compiled product, market and customer data to forecast accurate sales and profit numbers.

Consulted with product development teams to enhance products based on current customer data.

Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.

Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

Analyzed and reported social media and online marketing campaign results.

Analyzed competitor pages to locate back link and keyword opportunities.

● Increased customer engagement through social media. Identified target market and key segments through in-depth analysis of markets and related trends.

Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

● Developed campaigns and specific marketing strategies for clients.


● Account Manager

Project Management Professional

(PMP) - Executive Account Manager

Moscow, Russia

07/2011 - 05/2016

● Launching advertising campaigns, including organizational work. Managed complex problem-solving for upper management to ensure on-time and cost-effective project completion.

● Preparing of annual media plans for advertising

● Experience with Google Analytics

● Forecasting and analyzing effectiveness of advertising campaigns.

● Reporting to customers.

● Experience with Google Adword advertising and brand

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