I
Irina Akopian
Professional Summary
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Work History
Dominieren Corporation - Marketing Manager
West Hollywood, CA
07/2017 - Current
Universal City Dental Center - Social Media Manager -PR Manager CA
12/2016 - 07/2017
********@*****.***
Glendale, CA 91505
Education
2001
Humanitarian University of Moscow
Russia
Bachelor of Science: Bachelor's in Law
Certifications
Developed innovative and targeted collateral to support overall branding objectives.
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Helped incorporate product changes to drive customer engagement and firm profits.
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Compiled product, market and customer data to forecast accurate sales and profit numbers.
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Consulted with product development teams to enhance products based on current customer data.
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Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
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Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
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Analyzed and reported social media and online marketing campaign results.
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Analyzed competitor pages to locate back link and keyword opportunities.
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● Increased customer engagement through social media. Identified target market and key segments through in-depth analysis of markets and related trends.
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Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
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● Developed campaigns and specific marketing strategies for clients.
● Mail.ru
● Account Manager
Project Management Professional
(PMP)
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T-R-I.ru - Executive Account Manager
Moscow, Russia
07/2011 - 05/2016
● Launching advertising campaigns, including organizational work. Managed complex problem-solving for upper management to ensure on-time and cost-effective project completion.
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● Preparing of annual media plans for advertising
● Experience with Google Analytics
● Forecasting and analyzing effectiveness of advertising campaigns.
● Reporting to customers.
● Experience with Google Adword advertising and brand