Marketing Sales

Ayman Jamal El Deen Mannaa

Address: UAE

Contact No: +971*********; Email: ***********@*****.***

Marketing Director

PROFILE

An accomplished senior marketing management professional with intensive experience in establishing corporate goals, short term and long term budgets, developing business plans, brand building and management, Digital & SN Marketing and 360 degree campaign’s planning & execution.

Skilled in reviewing and implementing strategies that boost brand awareness, profitability and growth.

Proven capabilities in designing innovative marketing strategies to generate desired resonance across potential market segments.

Hands on expertise in market research & analysis, brand building, product development, product mix, channel management, campaign planning & execution, new business development and people management.

Ability to develop insightful strategies, capitalizing on capabilities and converting potentials into opportunities.

Utilizing result-driven approach and growth-centered mind-set to drive positive change in the organizational culture.

Expertise in developing new/emerging business, re-engineering operations, innovation management, change management, team building & motivation.

Hands on expertise in enhancing the product life cycle and brand funnel through conceptualizing and implementing promotional and marketing strategies.

An executive leader with outstanding record of implementing turnarounds, improving gross profits, developing sales forces and expanding geographic coverage.

Proficient in streamlining business operations while serving as catalyst for growth & expansion and quickly restoring forward momentum & generating revenue.

Functional prudence in strategy development & implementation, executing business plans, aligning business activities to the vision & strategy of the organization, improving internal and external communications.

Ability to envision and create successful outcomes in complex situations with rich experience in developing business across geographies.

CORE COMPETENCIES

Strategic Planning Brand Building customer loyalty programs Product Development New Product Launch 360 degree campaigns Planning & Execution Digital & SN Marketing Market Research & Analysis Multichannel marketing management Communication Management Public and Media Relationship Budget control Negotiation People team Management Training & Development PR & Communication

PROFESSIONAL EXPERIENCE

Aster Group – Healthcare SINCE DEC 2017

Marketing Director

Responsibilities include UAE and KSA brand building for as new business vertical as Aster hospitals, creating the AOP plan that will ensure achieving the targeted objectives as quantitative and qualitative brand equity enhancement, develop and present ad hoc reports at quarterly/ annual staff meetings. Control a $ 5 million advertising budget. Manage six direct reports. Report to CEO.

Spearhead special events: conceived and executed a plan to establish in-house ad agency. Updated and redesigned company contracts and reports. Managed press coverage, and special promotional activities. Initiated the development and delivery of media kits for customer sales team and corporate sales team.

Initiating special programs that maximize customers’ engagements and lead generation.

Launching two new business units in the hospital verticals including full rebranding campaigns for a new acquisition premises with 360 degree campaigns and internal communication plans

Increasing google review from3 to 3.5 within 45 days and setting plans to achieve 4 with 90 days plan which is a part of the brand equity program

Development for the lead generation by 65% to enhance the both OP and IP through intensive BTL activation programs at B2B and B2C level

Setting annual CMEs programs and round table meeting with all B2B stakeholders

Creating BTL programs aligned with WHO health days supported by checkup programs to create footfall and conversion rate

Managing all agencies as media buying, creative, social and digital media to implement the AOP plans and objectives

NMC Group – Healthcare APR 2016 – DEC 2017

Marketing Director

Responsibilities include business development and regional marketing activities, solution recommendations, strategic planning as well as implementation of overall business strategies and marketing campaigns.

• Ensure consistency in communication through the marketing mix, advertising and PR.

• Prepare and maintain project proposals based on annual planning schedules including background, budgeting and timelines.

• Lead integrated marketing initiatives combining integrated campaigns inclusive of radio, newspaper print, TV, outdoor and online advertising aimed at spreading brand awareness and attracting prospects in specific target markets.

• Develop guidelines to ensure consistency in communication.

• Organize and co-ordinate events including sponsorships, independent events, and scientific meetings.

• Prepare and present ongoing status reports and complete post campaign analysis including recommendations for future campaigns to help attain a greater ROI.

• Manage public relations and advertising agencies

• Market the profile of the hospital as well as profiles of each individual doctor by increasing PR related write ups and media presence.

• Agency management including the development of project briefs, signing off creative work and ensuring the work is delivered on time.

• Manage processes for CSR related activities

axiom telecom, UAE MAY 2014 –APR 2016

Senior Marketing Manager

Holding a key leadership position with overall accountability of brand management at all marketing levels and channels, planning & directing all the activities and setting the strategic decision for growth in business.

Establishing annual and quarterly marketing plans synchronized with the principles calendar to cover branding and promotional plans.

Creating umbrella and tactical plans that maximizes the ROI and qualitative objectives of both customers & the company.

Responsible for all quantitative and qualitative research studies including recommending content, programming and promo planning strategies.

Event management for both branding the promotional objectives

Setting communication and PR plans and its execution aligned with the digital and social network activities

Key achievements:

oInitiated the product promotional strategies for major products including Galaxy Note 4, Blackberry Passport, Porsche, I-phone 6 and 6 plus as flagship models and milestones in the smartphones industry.

oInstrumental in launching the product cycle by developing tactical and promotional plan in cooperation with DU as a value added proposition.

oSuccessfully managed a budget of over $20 million for campaigns.

oStellar in managing communication & PR, events including Gitex shoppers and online activities, thus maximizing the synergy and campaigns output to achieve the targeted ROI.

oContributed to 25 % increase in sales since joining.

HTC, SAUDI ARABIA DEC 2012 – MAY 2014

Senior Marketing Manager; Reporting To: Regional Sales and Marketing Director

Leading the creation and implementation of the company’s sales & marketing strategy to increase market share and profitability in each business segment.

Mapping business dynamics with continuous monitoring of competitor moves, product evaluation and changing needs for realigning strategies for business development.

Maximizing customers brand loyalty through building specific programs in cooperation with official distributors and all stakeholders including operators and service providers

Analyzing the market, competitor segments targeting the right product for the right segment.

Planning with distributors for brand and promotional campaigns to support qualitative and quantitative targets achievements.

Enhanced the ROI through gaining market share, increasing campaigns efficiencies and budget control.

Responsible for project management, product management, distribution sales and competitive business analysis to understand market sentiment and accordingly strategized plans to achieve the desired growth.

Key achievements:

oAcquired a market leadership position for the organization by launching W8 series in all independent retail market as the first official windows mobile.

oInitiated Best Marketing Campaign Practice in coordination with UEFA(European League) that placed HTC in top three brand preference smartphone and top five market share (Branding and Brand Awareness).

oSuccessfully strategized and built first HTC blogging community to create the positive word of mouth to augment HTC One launch.

oOversaw the Budget control for both local office and partners, established the SOP as 30 days payment thus resulting in Smooth Business Operations among the Business Partners that eventually led to an increase in the efficiency of the business.

SAMSUNG ELECTRONICS, SAUDI ARABIA JAN 2011 – DEC 2012

Senior Marketing Manager; Reporting To: General Manager

Identifies new business and managed the marketing, product analysis & development, business management – banquet service, creative cell and hospitality tie ups.

Responsible for achieving financial plans, volumes, profit, appropriate segment growth and ensured a key impact on the bottom & top line performance of the business.

Developing new B2B channels, enhancing the current channels and built branding awareness plans.

Building 360 degree marketing plans covering operators subsidization projects

Introducing integrated, multichannel products covering IR, KDR and wholesale channels

Enhancing customers brand loyalty on different aspects related to products, service, VAS and aftersales in cooperation with all business partners

Key achievements:

oCreated a digital marketing program supported by developing SN marketing technique and attracted 150 K Shares to support word of mouth and brand building.

oEstablished PR plans to support the branding programs through over 120 PR hits annually and covering all top media channels.

oSuccessfully handled budget planning and control, secured the effective execution of plans through ATL, BTL activities and controlled $80 M in marketing budget.

oAwarded as best achiever as qualitative and quantitative plans generating over $1B sales, driving more than nine strategic and flagship new products, collaborated with distributors and partners for GALAXY S, S2, S3, Tab 7 inches, 8 inches, 10 inches, 10.1 Note, GALAXY Note I and Note II

TOYOTA, KSA, SAUDI ARABIA JUN 2007 – DEC 2011

General Manager – Marketing; Reporting To: Board Director

Spearheaded the development, communication and implementation of effective growth strategies and processes and liaised with key strategic partners and customers to define and meet SLA's.

Increased client satisfaction and retention through development & implementation of new client interface and customer account management processes, effectively built partnerships & negotiated key client contracts.

Played a key role in setting the first navigation line-up starting from the small Sedan cars till the high end SUVs that reflected $ 20 M sales in the first year.

Instrumental in setting an organized and regular market to research customer needs and successfully reduced the landed cost by 20%, thus supporting the GP and Net profit increase.

Built the first specialized aggressive off-road line supporting the brand positioning for FJ Cruiser with limited scorpion edition presented in Riyadh motor show 2010.

Constructed SOPs and pricing structure for supporting the smooth profitable business flow between the distribution and retail business units.

PAST EXPERIENCE

AMC, KSA

JPI, KSA

ELI LILLY & CO, KSA

GSK, EGYPT

EDUCATION/ CERTIFICATIONS

Post Graduate Advanced Diploma (Business Administration), Cambridge, London,.

Bachelor of Medicine, Bachelor of Surgery (MBBS – Medicine), Alexandria University, Egypt,

Technical Skills: MS Office Suite (Outlook, Word, PowerPoint) and Internet Applications.

TRAININGS/ WORKSHOPS

Probing Technique, GSK Egypt.

Presentation Skills, Eli Lilly & Co.

Business & Marketing Planning, Toyota KSA.

Social styles, Eli Lilly & Co.

Time and Territory Management, Eli Lilly & Co.

Negotiation to yes, Eli Lilly & Co.

Competitive Selling Technique, Eli Lilly & Co.

Toyota Way, Toyota, KSA.

Strategic Planning, AMC.

Budget Control Samsung Electronics/ Toyota.

Date of Birth: 23 Jun.

Nationality: Egyptian;

Languages known: English and Arabic; References: Available on Request.

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