Communications Specialist

Scott Mallory

West Chester, OH ***** • ***********@*****.*** • 850-***-****

https://www.linkedin.com/in/scott-mallory-047a2676/Is Marketing & Communications

Leveraging skills and experience in a challenging new role in marketing and communications.

• Promotions - Skilled with increasing product, business and brand visibility using strategic media marketing strategies.

• Content Development - Experienced with developing high impact content for marketing and promotions initiatives.

• Events Planning - Adept at conceptualizing and executing successful events to reach out to large audiences.

• Communication - Exceptional written and verbal skills that serve well in communicating effectively with all levels of staff and with the audience; strong ability to present messages in a clear manner.

• Creative Thinker - Exceptional skill in preparing specific marketing and communication techniques that captures the attention of the target market.

Professional Experience

Assistant Program Director/Morning Co-Host, WHWY-FM Radio, Fort Walton Beach, FL April 2014 to Present Streamline development of daily broadcasting content to promote products, services, and client events. Creatively pitch promotions and campaigns to generate revenue. Establish positive long term relationships with clients. Manage station music schedule using Music Master. Teamed with staff to identify revenue producing opportunities and promotional campaigns.

Define target market to create relative content to attract more listeners and to increase conversion rates.

Supported local charities providing thousands of bicycles for the Emerald Coast’s Toys for Tots and others through promotion on broadcasting and social media platform.

Orchestrated the planning and executing huge events that helped our station brand reach thousands of listeners while at the same time servicing clients and local charities.

Penetrate market through promoting brands and events to stimulate traffic and revenue.

Produced creative, compelling content to broadcast daily. Self-Publisher, Black Cloud Books, Beaconsfield, QC, November 2007 to April 2014 Conceptualized, wrote, edited and published two books: ‘Tales of a Washed-Up Neverwas,’ ‘Bad-Off Boris and the Cupcake Cave-In,’ and ‘Better-Off Boris and the P.U. Shoo.’ All books have been marketed at literary conventions, websites such as goodreads.com and scbwi.org, advertised in Famous Monsters of Filmland Magazine and on social media via Twitter and Facebook.

Successfully sold and reviewed books Amazon, Kindle and some local bookstores; reviewed and promoted all over the United States and parts of Canada.

Morning Show Host WGTZ-FM, Z-93, Dayton, OH, March 2003 to November 2007 Continued...

Scott Mallory • Page 2

Managed daily show production-from concept through broadcast. Captured attention of listeners through developing and pitching compelling content.

Recorded, mixed, and produced The Morning Z Unplugged Charity CD, which featured local bands with proceeds going to Children’s Medical Center.

Additional Work History

Morning Show Host/ Mid-days/Afternoon Drive/Promotions Director, WXEG – Dayton, OH Air Talent, Morning Show Producer & Board Operator, Great Trails Broadcasting – Dayton, OH On-Air Talent/News, WWSU-FM, Wright State University – Dayton, OH Education

Bachelor of Arts in Mass Communications, Wright State University, Dayton, OH

Contact this candidate