Marketing Quality
Resume:
Vijayalakshmi V
Kamaraj Nagar,
Chennai.
Vijayalakshmi
*************.**@*****.***
To acquire a career which is intellectually challenging, financially rewarding and offering excellent opportunities for advancement.
2+ years of Industrial experience as Team lead under Campaign Management system
4+ years of industrial experience in Email Marketing Campaigns and Web Content Management System
Strong knowledge and experience in Adobe CQ5, AEM, Oracle Eloqua 10, Oracle Eloqua 9, Salesforce.com, NCRM(LinkedIn),
Manage web content(CQ5), building email campaigns(Eloqua9, 10), database selection(Salesforce.com, Aqua Data), HTML presentation and quality assurance of all outbound campaigns.
Focus on current technology updates and standards, best practices, code quality and testing of email campaigns.
Strong knowledge in database concepts and segmentation.
Knowledge in HTML5, Dreamweaver.
Expertise
Email Marketing Campaigns, Web Content Management System, Quality Control, Segmentation & Targeting, and Workflow for web content.
Tools
Adobe CQ5, AEM, Oracle Eloqua 10, Oracle Eloqua 9, Salesforce.com, Dreamweaver, LinkedIn NCRM segmentation and targeting tool.
Web tools
HTML5
Industry domain
Marketing, Technology, Digital, Information.
Operating System
Windows
2015 - 2017: BBA in Marketing at BMS Women College affiliated to Bangalore University, Bangalore.
2004 - 2006: Higher secondary with an aggregate of 81% BMS Women College, Bangalore.
2003 - 2004: S.S.L.C with an aggregate of 69% at Mookambika School, Bangalore.
‘2015 – 2017: Team Lead at Verticurl Marketing Solution, Bangalore
Responsibilities:
oAs an Process Specialist, responsible for End to End campaign delivery.
oResponsible for attending requirement analysis session with clients and assist the client in constructing functional and non-functional requirements.
oBuilding email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic
‘2013 – 2015: Process Specialist (Quality Lead) at Cognizant Technology Solutions, Bangalore.
Responsibilities:
oAs an Process Specialist, responsible for End to End campaign delivery.
oResponsible for attending requirement analysis session with clients and assist the client in constructing functional and non-functional requirements.
oBuilding email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
oPerforms day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
oTroubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
oRecommend email marketing best practices with code quality, design and testing of email campaigns.
oResponsible for mentoring juniors and conducting awareness and training sessions.
oCreate emails and landing pages for marketing managers around the world to support
Marketing efforts and that are in brand standard.
oCreate campaign logic within Eloqua to optimize both prospect and customer experiences with
oLoad lists ensuring data meets requirements of both Eloqua
oCreate reports on all activities in Eloqua to monitor results. Provide feedback to
Team and execute on ideas to improve the process.
oWork with the web team to ensure contact forms are work correctly.
oFinalize the nurture programs
oHelp adjust lead scoring and build additional lead scoring capabilities.
oManage the day to day email product and development work supporting a global marketing team.
Mar 2011-Mar 2012: EBS Programmer at Cognizant, Chennai.
Responsibilities:
oDeveloping and implementing patient statements.
oPreparation of Client Statement Setup and implementation of the concerned build for testing(QC)
oUpgrading Patient Statements (Using Visual FoxPro Commands)
oPerform product validation/reliability testing
oMaintain bug history in Rational Clear Quest and monitor them
oParticipate in Pre-Delivery discussion and finalize limitations / bugs list
oPerformed Data Loading and Data validation
oPrepared status reports for management reviews. Participated in project reviews and quality audits
oReviewed team’s quality and make sure 100% compliance
I. Title: PBPS (Patient Billing Payment Solution)
Client : Emdeon Providers
Period : Mar 2011-Mar 2012
Team Size : 20
Role : EBS Programmer (Technical Analyst).
Software Used : Emdeon Remote System with Visual FoxPro 6.0
Description : In order for our clients to experience a positive and seamless implementation, it is imperative that all areas of the Patient Connect Implementation team work together. The Technical Analyst is vital to ensuring that templates generated in production mirror the format provided by a client's test file. Also involved in core testing of the system where the different techpacks are placed.
Global Marketing Operations – Email marketing campaigns operations.
Client : LinkedIn Corporation
Team Size : 13
Role : Campaign Ops Analyst
Duration : 27 Months – Till Date
Tool : Oracle Eloqua 10, Oracle Eloqua 9, Adobe CQ5, AEM, Salesforce.com, LinkedIn NCRM segmentation and targeting tools.
Responsibilities : Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns. Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. Mentoring juniors on a daily basis.
Awarded as best performer in team for May and March
Phoenix award winner for 2013
Client recognized as Code Master and Production Machine in team.
Received appreciations globally from all regional leads.
Name : Anand M
Marital Status : Married
Sex : Male
Father’s Name : M. Munirajulu
Date of Birth : 19 August 1987
Nationality : Indian
Email : *****.**********@*****.**
Mobile : +91-819*******
I hereby declare that the above mentioned is correct up to my knowledge and I bear the responsibility for the correctness of the above mentioned particulars.
Place: Yours faithfully,
Date: (Anand M)
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