Sales Manager
Resume:
NGUYEN THANH LUAN
Sales and Trade Marketing
PROFILE
I am a dedicated, organized and methodical individual. I have good interpersonal skills, am an excellent team worker and am keen and very willing to learn and develop new skills. I am reliable and dependable and often seek new responsibilities within a wide range of employment areas. I have an active and dynamic approach to work and getting things done. I am determined and decisive. I identify and develop opportunities. I am able to work independently in busy environments and also within a team setting. I am outgoing and tactful, and able to listen effectively when solving problems. I am an excellent team worker and am able to take instructions from all levels and build up good working relationships with all colleagues. I am flexible, reliable and possess excellent time keeping skills. CONTACT
NGUYEN THANH LUAN
*******************@*****.***
27 Tran Quang Dieu Street, Ward 14,
District 3, Ho Chi Minh City, Vietnam
EDUCATION
MSc in International Management 2013 - 2014
University of Southampton
Electronics & Telecommunications Engineering 2007 - 2011 Vietnam National University Ho Chi Minh City
EXPERIENCE
SEA Group – Ocha Aug 2018 – Pre
Business Development Manager
Develop sales plan for assigned area (HCM, Dak Lak, Gia Lai, Kon Tum, Khanh Hoa, Phu Yen, Binh Dinh), find & approach prospective clients
Conduct marketing campaigns to local customers
Supervise & support sales staffs of the assigned area to reach the targets and solve customers’ requirements (70 Business Development Executive, 5 Business Development Supervisors)
Prepare weekly sales report, market trends/situations and propose action plan for sales development to Head of Business Development. Japan Tobacco International Jul 2015 – Jul 2018
Regional Field Marketing Supervisor
Territory management
Weekly & monthly tracking of Sale performance within the assigned territory. Weekly update on competitors’ activities & changes of Trade environment.
Analyze territory current performance vs potentiality to set appropriate distribution and visibility strategy
Trade program development and execution control:
Develop trade program: scheme, duration, targeted outlets
Involve in alignment with Sales and Strategic Insights and Business Intelligence (SIBI) team.
Control execution through gift allocation, overlook sales team on trade execution, quickly adjust based on retailers and consumers' feedback, weekly tracking of program performance
Visibility execution control:
Develop overall visibility strategy according the regional trade environment Manage inventory allocation for each Area Sales Manager's territory.
Manage Merchandising agency overall performance and payout per project. Manage overall deployment on trade
Direct –To-Consumer (DTC) / Community engagement activation:
Validate hub / community explored by Field Marketing Specialist.
Work closely with Activation supervisor and DTC team for activation plan and execution.
Overlook activation performance within responsible territory, how does it impact on overall territory performance (brand awareness, trials Team management:
Manage overall team performance, tracking daily/weekly actual performance vs target, confirm monthly incentive for each Field Marketing Specialist.
Control overall team budget / inventory and allocation for each FM specialist. Ensure FM specialist working following standard work plan. NGUYEN THANH LUAN
Sales and Trade Marketing
AWARDS
2008 - 2011:
Scholarship Awards of International University
(High Academic Performance) Amount: 5,000,000
VND
July 2010 - September 2010:
Intern of “Cultural Understanding through Exchange” project in University Utara Malaysia organized by
AIESEC Ho Chi Minh.
2011:
Champion in “Autonomous Car Racing” Contest
of International University.
Time Management Certificate awarded by Coca
Cola Beverages Vietnam Limited.
2010 - 2012:
Member of Outgoing Exchange Team of AIESEC.
September 2012:
IELTS Certificate (Overall band: 7.0)
June & July 2014:
Welcome Assistant for Meet and Greet Program of
the University of Southampton.
Registration Helper for International Office of
the University of Southampton
2015:
Leadership Certificate awarded by Japan
Tobacco International
Time Management Certificate awarded by Japan
Tobacco co International
EXPERIENCE
HRC Supervisor
Salesforce Management:
Manage HRC Salesforce nationwide to support stock-in outlets before DTC activation
Stock allocation for 3 cities: HCM, HN and DN
Manage PPOSM and TPOSM deployment at HRC outlets Field Marketing Executive
Territory Analysis
Regular interaction with retailers and consumers in order to deeply understand about trade and consumers’ insights.
Prepare questionnaire and conduct survey in mass scale
Identify consumer segmentation, consumer journeys and key touch points to define actionable path of purchase
In-depth understanding of territory characteristics, coverage, sell-in and off-take volume
Territory Management:
Brand cycle program
Provide consumers and retailers insights to develop mass scale and tailor-made trade programs.
Conduct Sales briefing and sales conference
Brand activation program
Work closely with activation team for outlet selection in key HRC hubs.
Identify activation scheme and schedule for selected outlets Product Launch campaign
Work closely with Brand team for target consumers & outlet selection criteria.
Work closely with Strategic Insight team and Sales for distribution plan Market Strategic planning - Merchandising
Develop merchandising strategy.
Work with Sales for outlet selection, visibility maintenance.
Manage POSM deployment in GT and HRC channels including design, production, deployment to outlets and evaluation.
Control display fee budget allocation
TOTO Vietnam Ltd Mar 2012 – Aug 2013
Sales Executive – Sales Promotion team
Meeting and exceeding sales revenue targets.
Merchandising outlets, executing & activating promotions for dealers in HCMC. Monitoring sales performance from dealers and showrooms in HCMC
Working with Marketing team for Sales Promotion/Campaigns/Events Maintaining existing clients’ relationships and developing new dealers’ system in HCMC
Cooperating with technical team for after sales services Coca Cola Beverage Vietnam Ltd Oct 2011 – Feb 2012 Management Trainee – Sales
Meeting and exceeding sales revenue target
Merchandising outlets, executing & activating promotion from Sales Manager.
Ensuring compliance to sales routine and reporting requirements to Sales Manager
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