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Integrated Marketing Manager

Location:
Cincinnati, OH
Posted:
May 29, 2019

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Resume:

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DEVIN FAVORS

Employment

Home Helpers Home Care Cincinnati, OH

Integrated Marketing Manager Nov. 2014 to Current

• Working intricately with the CEO, CMO, Director of Marketing and a Franchise Marketing Agency

• Managing, maintaining, and executing all marketing tools and system updates including: CRM system, marketing portals, public facing websites, social media, other related email marketing tools, owner microsites, owner domains, etc.

• Creating and Analyzing Web Engagement/Reach/Lead Reports

• Working with FranConnect, Data Studio, SlickText, Yext, Umbraco CMS, & G-Suite.

• Using Adobe Creative Cloud to edit and develop graphics and photography for social media, marketing campaigns, and email marketing.

• Successfully providing marketing support to franchise owners in a system that covers over 900 communities across the country

• Managing all brand marketing technology, tools and systems to ensure they are functioning properly for franchise owners and corporate staff.

• Working closely with vendors, franchisees, and other departments to ensure marketing collateral, materials, and presentations are up-to-date and follow company branding standards

• Acting as a liaison between franchise owners, vendors, and corporate office to successfully manage the relationship

• Utilizing Webinars and hands on training to educate franchise owners on operating and navigating their local websites, social media, business claiming, and Search Engine Optimization Data Entry Specialist Aug. 2014 to Nov. 2014

Transferred franchise owner info, photos, and documents from the ACT! intranet platform to FranConnect Total Quality Logistics Cincinnati, OH

Logistics Account Executive June 2013 to July 2014 Successfully grew my own book of business by making prospecting calls and selling our services to small and large businesses

Negotiated with shippers and carriers through honest and proactive communication Managed daily shipments and ensured the quality of our services were upheld Managed A/R to confirm payments were received in a timely fashion from customers and to carriers Apria Healthcare Cincinnati, OH

Warehouse Manager June 2012 to June 2013

Organized and maintained facility operations by keeping an inventory of equipment and cleaning rental equipment that was returned after use

Interacted with customers/patients through scheduling daily oxygen deliveries and ordering/troubleshooting equipment over the phone

Managed and provided delivery routes for drivers on a day-to-day basis Projects

Exceptional Caregiver Awards 2016 to Current

Work to put together a national campaign at Home Helpers Home Care that acknowledges caregivers within our system to drive brand awareness and to increase employment leads for franchisees National Website Development

Develop and optimize the Home Helpers Home Care website to increase traffic, care leads, employment leads, and SEO

Developmental & Intellectual Differences Campaign

Created a national campaign focussing on care for a specific segment for franchisees to use digitally, socially, and with referral partners to acquire home care leads to generate revenue growth Activities

Ohio Bobcats Football · Running Back Jan. 2009 to Dec. 2011 2 Year Varsity Letter winner

Original Founder of the "Bobcat Mentoring Program" which paired current players with incoming freshman to help guide them to success in the classroom and on the field Contact

ac9hoi@r.postjobfree.com

513-***-****

DevinFavors

Education

Ohio University

Health Service Administration 2012

Skills

Franchising

B2C Marketing

B2B Marketing

Consumer Marketing Strategy

Digital/Social Strategy

CRM Management

CMS Management

Internal Communication

Reporting & Analytics

Agency Management

Project & Task Management

Cross-functional Collaboration

Graphic Design

Onboarding & Training

Leadership & Mentoring

Customer Service

Logistics

Event Planning & Management

Fundraising

Journey Mapping

Website Development

Content Marketing

Email Marketing

TOOLS & TECHNOLOGIES

MS Office Suite

Adobe Acrobat DC

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

WordPress

Google My Business

Google Analytics

YouTube

LinkedIn

Facebook

Instagram

Twitter

Pinterest

Umbraco

FranConnect

Yext

CrowdCompass

Data Studio

SlickText

G-Suite

Zendesk

Microsoft Planner



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