Integrated Marketing Manager
Resume:
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DEVIN FAVORS
Employment
Home Helpers Home Care Cincinnati, OH
Integrated Marketing Manager Nov. 2014 to Current
• Working intricately with the CEO, CMO, Director of Marketing and a Franchise Marketing Agency
• Managing, maintaining, and executing all marketing tools and system updates including: CRM system, marketing portals, public facing websites, social media, other related email marketing tools, owner microsites, owner domains, etc.
• Creating and Analyzing Web Engagement/Reach/Lead Reports
• Working with FranConnect, Data Studio, SlickText, Yext, Umbraco CMS, & G-Suite.
• Using Adobe Creative Cloud to edit and develop graphics and photography for social media, marketing campaigns, and email marketing.
• Successfully providing marketing support to franchise owners in a system that covers over 900 communities across the country
• Managing all brand marketing technology, tools and systems to ensure they are functioning properly for franchise owners and corporate staff.
• Working closely with vendors, franchisees, and other departments to ensure marketing collateral, materials, and presentations are up-to-date and follow company branding standards
• Acting as a liaison between franchise owners, vendors, and corporate office to successfully manage the relationship
• Utilizing Webinars and hands on training to educate franchise owners on operating and navigating their local websites, social media, business claiming, and Search Engine Optimization Data Entry Specialist Aug. 2014 to Nov. 2014
Transferred franchise owner info, photos, and documents from the ACT! intranet platform to FranConnect Total Quality Logistics Cincinnati, OH
Logistics Account Executive June 2013 to July 2014 Successfully grew my own book of business by making prospecting calls and selling our services to small and large businesses
Negotiated with shippers and carriers through honest and proactive communication Managed daily shipments and ensured the quality of our services were upheld Managed A/R to confirm payments were received in a timely fashion from customers and to carriers Apria Healthcare Cincinnati, OH
Warehouse Manager June 2012 to June 2013
Organized and maintained facility operations by keeping an inventory of equipment and cleaning rental equipment that was returned after use
Interacted with customers/patients through scheduling daily oxygen deliveries and ordering/troubleshooting equipment over the phone
Managed and provided delivery routes for drivers on a day-to-day basis Projects
Exceptional Caregiver Awards 2016 to Current
Work to put together a national campaign at Home Helpers Home Care that acknowledges caregivers within our system to drive brand awareness and to increase employment leads for franchisees National Website Development
Develop and optimize the Home Helpers Home Care website to increase traffic, care leads, employment leads, and SEO
Developmental & Intellectual Differences Campaign
Created a national campaign focussing on care for a specific segment for franchisees to use digitally, socially, and with referral partners to acquire home care leads to generate revenue growth Activities
Ohio Bobcats Football · Running Back Jan. 2009 to Dec. 2011 2 Year Varsity Letter winner
Original Founder of the "Bobcat Mentoring Program" which paired current players with incoming freshman to help guide them to success in the classroom and on the field Contact
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DevinFavors
Education
Ohio University
Health Service Administration 2012
Skills
Franchising
B2C Marketing
B2B Marketing
Consumer Marketing Strategy
Digital/Social Strategy
CRM Management
CMS Management
Internal Communication
Reporting & Analytics
Agency Management
Project & Task Management
Cross-functional Collaboration
Graphic Design
Onboarding & Training
Leadership & Mentoring
Customer Service
Logistics
Event Planning & Management
Fundraising
Journey Mapping
Website Development
Content Marketing
Email Marketing
TOOLS & TECHNOLOGIES
MS Office Suite
Adobe Acrobat DC
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
WordPress
Google My Business
Google Analytics
YouTube
Umbraco
FranConnect
Yext
CrowdCompass
Data Studio
SlickText
G-Suite
Zendesk
Microsoft Planner
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