Social Media Marketing
Resume:
CONTACT
***********************@*****.***
linkedin.com/in/melissabuckleymarketing
EDUCATION TRAINING
Adobe CC Graphic Design Certification
ONLC Professional Training Center Cincinnati, OH
Bachelor of Arts (B.A.)
Business Administration Wilmington College
Associate of Applied Business (A.A.B.)
Marketing Management Cincinnati State
Professional Sales & Marketing Training
Darden School of Business University of Virginia
Licensed Realtor® in State of Ohio
Hondros College of Business Cincinnati, OH
STRENGTHS
Superior Organizational & Communication Skills
Effective Manager of Time, Talent & Resources
Conscientious, Empathetic, Patient, Tactful
Skilled Editor, Writer & Journalist
Enthusiastic, Positive, Proactive & Resourceful
Resilient; Committed to Growth & Improvement
MELISSA BUCKLEY
MARKETING & COMMUNICATIONS PROFESSIONAL
PROFILE
Over 20 years of experience in all realms of marketing and communications including advertising, branding, media & public relations, copywriting, budgeting, strategic planning, policy & procedure implementation and management, streamlining processes for improved efficiencies, digital marketing including e-mail and video, social media marketing,, marketing automation, marketing analytics, market research, public speaking and presenting, training, community engagement and outreach, project and administrative management, business development, client/customer service and retention, vendor relations and event planning and promotion.
PROFESSIONAL EXPERIENCE
NEWMARK KNIGHT FRANK MARKETING & COMMUNICATIONS DIRECTOR 2018-2019
Public & media relations, print & digital advertising, press releases, radio marketing
Copywriting, editing & production of case studies, market reports, whitepapers, etc.
RFP’s, RFQ’s, RFI’s, presentations, collateral, etc. (content, design, print & distribution)
Web/social media marketing including lead generation, SEO, PPC, analytics/ROI
Target market identification, marketing strategy/plan, budget, timeline & reporting
Superior client/customer service, retention and new business development LEE & ASSOCIATES (formerly SVN RICORE) MARKETING MANAGER 2015-2018
Preparation, production and dissemination of all marketing and research materials
On leadership/executive team (strategic planning, budgeting, staffing, training)
Media and public relations including print & digital advertising across all business lines
Website & social media marketing including video, lead generation, SEO & engagement
Copywriting (case studies, manuals, press releases, press & brand kits, newsletters, etc.)
Project/task management & training (go-to-meeting/webinar, lunch & learn, etc.)
Market & community outreach (Cincinnati DBE/MBE/SBE/WBE, ArtWorks, Patronicity, etc.)
Professional conferences & events (speakers, panelists, sponsorship, promotion, etc.) EQUITY, INC MARKETING & COMMUNICATIONS DIRECTOR 2012-2015
Advertising, PR/media relations & internal communications for 8 offices nationwide
Copywriting & editing (articles, stories, branding guides, training manuals, etc.)
Website and social media management including e-mail, video and graphic design
Supervision, management & training of marketing and administrative support staff
RFP’s, RFQ’s, RFI’s, presentations, etc. (content, design, editing, print & distribution)
Project/task management & training (go-to-meeting/webinar, lunch & learn, etc.) NAI BERGMAN MARKETING DIRECTOR & MARKETING COORDINATOR 2007-2012
Managed NAI Global rebrand (locally & regionally) resulting in 35% increase in revenue
Advertising & PR/media relations (press releases, conference/event planning & promotion)
Copywriting, editing and print/production management (including vendor management)
Multi-channel marketing campaigns, analytics, budgeting & cost management/ROI
WordPress/website copywriting & editing and digital & social media marketing CUSHMAN & WAKEFIELD MARKETING & RESEARCH COORDINATOR 2000-2007
Market research, competitive intelligence & production of quarterly market reports
Advertising & PR/media relations (press releases, copywriting & design)
RFP’s, RFQ’s, presentations, collateral, etc. (copywriting, editing, print & distribution)
Corporate marketing liaison, branding & compliance implementation & management
Vice President of Media/PR Committee & President of Midwest Marketing Committee SKILLS CAPABILITIES
Adobe CC (Acrobat Pro DC, Bridge, Illustrator,
InDesign, Lightroom, Photoshop, Spark)
CRM Software (APTO, ACT!, REA, Salesforce)
Email (Constant Contact, MailChimp, Vertical Response)
Document Management (Dropbox, SharePoint, etc.)
Google Analytics, Google AdWords, Google Earth Pro
Google Suite (Calendar, Docs, Drive, Gmail, Google+, Keep, Jamboard, Sheets, Sites, Slides, Vault)
Social Media Management (Hootsuite, HubSpot, etc.)
Microsoft Office & Office 365 (Access, Excel, Outlook, PowerPoint, Publisher, Word, OneDrive, OneNote)
Project/Task Management (Asana, SmartSheet, etc.)
PR/Media (PR Newswire/Cision, PRWeb, etc.)
Website Development (WordPress, Weebly, Wix)
ACHEIVEMENTS AWARDS
PIANKO Print Excellence Award
Printing Industries of Ohio & Kentucky (2017)
Distinguished Student of the Year;
Elizabeth Ackley Writing Award
Wilmington College (2013; 2014)
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