Social Media Marketing

Stacey D. Darnall

**********@*****.***

**** ********* ******* ******* *****, TX 76310 940-***-****

objective To obtain a leadership position supporting an organization from an administrative level,

particularly, where there is a need for innovative leadership techniques supported by a

thorough knowledge of data, research, best practices, methods, and policies.

summary of Successful with the challenge of leading all stakeholders, supporting the organization,

qualifications facilitating professional growth, increasing productivity and performance,

disaggregating data to determine leading and lagging trends while increasing the

capacity and productivity of the talent pool of the organization as a whole.

education Doctorate level work, Administration, San Angelo State University, San Angelo, TX

Masters of Education, Administration, West Texas A & M University, Canyon, TX

Bachelor of Arts, Liberal Studies: Education, San Diego State University, San Diego, CA

Associate of Arts, Liberal Arts and Sciences. Palomar College, San Marcos, CA

High School Diploma, Wichita Falls High School, Wichita Falls, TX

certifications Texas Professional Mid-Management Certification, SBEC, lifetime

Texas Elementary Teacher Certification PreK – 6, SBEC, lifetime

awards and accomplishments

Texas National Distinguished Principal Finalist 2012 – Top 10 in State of Texas

TEPSAN of the Year 2014

TEPSA Region 9 Board 2011-2019

TEPSA Statewide Presenter for RTI, Student-Led Conferences, Master Scheduling

Region 9 Presenter for RTI, Student-Led Conferences, Bal. Literacy, Tech, and more

One of 50 principals (for the nation and Canada) in Discovery Education’s DENSI

administrative Haynes Academy and Zundy Elementary. Wichita Falls ISD.

experience Principal, Jan. 2017 – current

The Priddy Foundation; a private philanthropic foundation supporting area nonprofits.

Program Analyst, August 2015 – January 2017

John Tower Elementary. Burkburnett ISD. Superintendent Danny Taylor

Principal, June 2005 – August 2015

Amarillo ISD:

Campus Administrator, 2000-2005; Elementary Teacher, 1996-2000

administrative The responsibilities of an administrator in a leadership role are almost impossible to list,

duties and, at any given, moment may be lengthened by new challenges that arise. These include

responsibilities from both a school administrator and a grant program analyst:

program support / financial oversight

Lead a staff of more than 70 individuals at a variety of department levels.

Serve as a liaison to local non-profit counterparts to provide administrative support.

Participate in strategic planning with organization(s) to verify work plans / goals.

Oversee financial reporting of personnel, procurement, and equipment records.

Manage and direct all facets of a campus budget of more than 4 million dollars.

Write, process, analyze, and manage a variety of different grant and associated contracts (both receiving and funding sides).

Coordinate with senior advisory groups and senior leadership to plan and prepare program documents on prospective sustainment.

Directed department personnel and coordinated marketing strategies to achieve long and short-range development goals outlined by Strategic or Economic Planning Prepared grant proposals and applications, contracts and other essential documents required for completing community services.

Communicate directly with all local agencies and groups to ensure all requirements are properly developed and executed.

Stacey Darnall Page 2

Developed new policies to control community development issues and conducted assessments, cost/benefit and feasibility analysis prior to project endorsement.

Plan, utilize, and maintain various budgets with monies from a variety of sources: Local, Federal (SpEd, Title I, Migrant, Title II, V, etc.), Grant, etc.

Evaluate contracts for conformance with grant requirements, standards, best-managed planning practices, to determine suitability for program sustainability.

Support organizations in procedure development for proper internal controls.

marketing/community engagement

Leads, guides, and manages marketing department, budget, and team.

Established digital media and multi-media campaign with new graphic standards for school branding to reach target population with better community relations.

Managed editorial, design, and production of communication tools (including managing social media presence and efforts along with monthly data reports).

Attend and provide project briefs at meetings for senior leadership.

Enhanced entire individual school marketing program including social media, budget allocations, marketing materials, email blasts, regular use of school messenger, developed partner corporate events, direct mail, and job fair presentations.

Coordinated development efforts including grants and planned giving.

Managed media relations and served as school spokesperson.

Managed the marketing function with emphasis on championing the brand of the school and expanding the community reach.

Maintain contacts outside of the organization within the community for mutual interest programs.

Develop and utilize surveys and focus groups for market analysis to identify needs.

Developed e-mail campaigns to generate community partnerships support.

Wrote jingle and produced music video that served as key component in the success of a community engagement activity.

Created multi-media presentations and developed promotional strategies that generated large percentages of community participation.

Developed unique promotions for exhibit booth that generated 13 new hires.

Prepares, justifies, and submits annual budget resource requirements.

Monitors expenditures to ensure cost-benefit strategies are consistent with mission and goals.

Coordinates and directs marketing projects and major events from start to finish.

Manages social media presence and directs programs to improve social media reputation and recognition.

human resources:

Attract, recruit, and retain highly qualified talent to help maintain a high-performance driven culture. Processes include but not limited to:

oTalent Acquisition to include recruiting, new hire on-boarding, and orientation for contract, salary, and hourly positions.

oTalent Management: staff capacity building, performance monitoring and management, and all levels of professional development.

Thorough knowledge in employee and labor relations including termination management and grievance proceedings including resolution.

Appraise staff performance with established guidelines, ensuring all meet designated SLOs, KPIs, and Metrics. Provide recognition and feedback based on performance.

Assigns work to subordinates based on priorities, requirements, and deadlines.

Coordination of diversity and inclusion programs; identify training needs.

Partner with leadership to drive local engagement and culture change activities.

Provide guidance and relevant coaching to staff in HR policies and procedures.

Strong understanding of HR laws, principles, and practices.

Contribute meaningfully to ensure department, campus, and district collaborative efforts result in effective practice, compliance of the law, and increased achievement.

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