Sameer Lokhande
E: **************@*******.***
www.linkedin.com/in/sameerlokhande/
EXPERIENCE
Sr. Manager, Publisher Partnerships Media.net: July ‘15 – Sept ‘16 Mumbai Jan ‘17 – Apr’19 Dubai (3 Years 7 Months)
- Responsible for drafting the business plan and strategy for growth.
- Directly Managed Large Key Partners and Gross Partner Revenues in excess of $10 Mil a year
- Took over the Email Business in March 2019 and doubled the profits in 3 months (>$200k).
Ad Operations Manager – AdParlor (3 Months)
• Providing pricing and campaign strategy to clients to determine monthly/quarterly budgets.
• Managed campaigns daily to meet advertiser KPI’s on Facebook.
• Analyzing various reports and provide insights on ongoing campaign engagement (Installs, Brand awareness, New user acquisition etc.)
• Ensure that each assigned campaign delivers in-full and contract budget/KPI is fulfilled.
Manager, Publisher Partnerships Media.net: July 2014 – June 2015 (1 Year)
- Leading the entire Business Development Team responsible for on-boarding websites, A/B testing ad create ives, managing campaigns, publisher relationship; and ideating strategies to increase revenues on all accounts.
- Creating processes to track work effort & improve efficiency.
Single point of contact for all account management related activities in the team which involved testing new products/features across all accounts.
Associate Manager Media.net: July 2013 - June 2014 (1 Year)
- Managed two teams of 10 members each.
- Oversee all Business Development/Account Management related activities which directly impact Team revenues
- Responsible for recruitment, training and process definition for Account Managers
Account Manager Media.net: Dec 2012 - June 2013 (8 Months)
- Managed high profile key accounts
- Manage, analyze and optimize media placements for maximum ROI
- Testing Ad feeds from Ad networks to ensure 100% fill rate across all accounts.
- Managing campaigns on ad exchanges like AdX & Appnexus
Account Manager Skenzo & Domain Advertising: April 2011 - Nov 2012 (1 Year 8 Months)
- Liaising with the Business Development Specialists & Strategic Partner Managers in sales and operations.
- Client interaction & support via Email/Calls. Determine targeted pitch for each client segment.
- Grow existing accounts by coming up with Optimization Strategies & Revenue Improvements plans.
- Fraud mitigation and risk assessment across all customers
Research Analyst Team Lead Skenzo: August 2009 - March 2011 (1 Year 8 Months)
- Managed a team of 15 Research Analysts.
- Tracked and reviewed performance of the team on a consistent basis & delivered feedback to the team
Quality Analyst Skenzo: Aug 2007 - July 2009 (2 years)
- Spearhead testing initiatives for products and services to ensure highest quality standards
- Analyzed work effort and quality by Research Analysts and delivered feedback to more than 50.
Research Analyst Skenzo: April 2006 - July 2007 (1 year 4 months)
- Optimizing & Analyzing performance on domains of large customer portfolios.
PROFESSIONAL SUMMARY
6 + years of experience in Publisher Management - Email, Leadgen, Contextual Websites, S2S, N2S
8 + years of experience in hiring and managing people, training and mentoring, defining processes
EDUCATION
2002 - 2005 R.D. National College, B.Sc. IT Mumbai University