B.Tech. (Electrical & Electronics), Sr. Level Assignments in Sales,Marketing,
Business Development, Project Development,Distribution Management with a High Growth Oriented Org., 25 yrs. Exp.
Key Skills
• Project Development, Sales, Marketing, Business Development, Channel Management, Team Management.
• A competent professional with 25 years of rich cross-cultural experience in Heading a Profit Centre, Sales & Marketing, Business Development, Channel Management and Team Management.
• Successful in Developing Wind and Solar Farm Assets in various states of India.
• Analysis of Wind Data using various Tools
• Demonstrated abilities in devising marketing activities and accelerating the business growth.
• Proficient in managing sales and marketing operations, organizing promotional campaigns & achieving desired goals.
• Possess excellent communication, relationship management and team building skills with dexterity in maintaining healthy relationship with clients. I. Areas of Expertise
1. Project Development
Selecting Wind Farm and Solar Farm sites, land acquisition, obtaining approvals, tying up with Independent Developers and Power Marketing agencies. Analyzing Wind Data using 3rd Party
Software Tools and applications like MS Excel.
2. Business Development/ Sales & Marketing
Driving sales initiatives and achieving desired targets with overall responsibility of ROI and exploring marketing avenues to build consumer preference & drive volumes. Identifying and developing new streams for revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Analyzing & reviewing the market response/ requirements and communicating the same to the marketing teams for coming up applications. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Balasubramanian Mahesh
004, Niranjan Central,#11. 2nd Main, KH Layout,
BTM 1st Stage, Tavarekere,Bangalore 560029
Mobile: ++91-988*******
Mail:*************@*****.***
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3. Marketing of Capital Goods and Projects
Special skills in development, sales and handling large Capital-Intensive Goods and Projects. Currently working in the field of new and renewable energy sources marketing. 4. Team Management
Monitoring, recruiting & training manpower & ensuring quality deliverables in the market. Training the team to keep a close check on the stocks/ outstanding figures & ensuring adherence to the norms.
Planning and scheduling team assignments to achieve the pre-set goals within time, quality & cost parameters.
II. Personal Details
Age / Date of Birth : 46 years / 7th May 1972
Qualification : B. Tech (Electrical and Electronics Engineering), Calicut University, 1993
Passport no:/Validity: M4102183/07.12.2024
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III. Work Experience
23 years experience in Sales,Marketing and Project Development. Assignments Handled:
March 2013 –Present
Organization: Tirupathii Green Energy Private Limited Designation: Promoter and Whole time Director
Projects Undertaken
Winwind Power Energy : Completed 250MW Wind Farm Land Development Welspun Green Energy : Completed 50 MW Solar Farm Development including Land and Civil Works
From May 2010 to March 2013
Organization: Winwind Power Energy P Ltd, Chennai ( Head Ofice) Designation: Asst. General Manager Marketing and Sales, Projects Achievements: 1) 50MW of Wind Energy projects sold and commissioned. 2) 350MW of Project Development in Tamilnadu,Karnataka, Maharastra and Rajasthan undertaken and completed. 3) Handled CRM and O&M group till a sperate Team was formed. 4) Analyzed Wind Data of individual site and Wind Mills regularly. From March 2007 to April 2010
Organization: Enercon (India) Ltd, Chennai Office
Designation: Sr Manager Marketing.
Responsibility: Responsible for selling of Wind Energy Converters projects. The profile includes identifying capable investors, handling large tenders, coordination with various Govt and Pvt agencies for Page 4 of 5
project completion, coordination with service team for life time care of the project.
Major Projects: 1. Chennai Petroleum Corporation Ltd 18MW ( 1st Tender Order
for EIL)
2. Madras Cements Ltd 83MW Wind Farm in Tamilnadu
3. Grace Infrastructure Private Limited 50MW
4. TVS Energy Ltd 18MW
5. Individual Customers totaling to above 80MW
From October 2006 to February 2007
Organization: Clientel Solutions P Ltd, Bangalore
Designation: Trainee SAP Consultanat
Responsibility: Training on SAP SD module and implementation on virtual basis. From August 2005 to August 2006
Organization: Al Manawir Trading LLC, Sultanate of Oman Designation: Manager Sales.
Responsibility: Heading Sales Division. Responsible for Profit generation, Sales, debts management, Warehouse management, Showroom
Management, Team of 6 executives, acquiring new product distribution deals, Specifier Management etc.
Major Achievements: 1. Liquidated Old Stocks of lighting fixtures worth OMR 65000 2. Brought down Outstanding to manageable Level of Income 3. Organized a new Project Sales Team to diversified outlook. From March 2001 till August 2005
Organization: GE Consumer and Industrial India (P) Ltd., Bangalore Designation: Manager Sales, Professional Business
Responsibility: Sales of Lighting Solutions for various projects in Karnataka. Head a Sales Team of 2 members
From June1996 to February 2001
Organization: Crompton Greaves Ltd.
Designation: Engineer-In-Charge.
Responsibility: Pump Set Marketing in Kerala.
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Crompton Greaves Ltd. is one of the biggest companies in India dealing with electrical equipment including Power System equipment, Motors and Domestic Appliances, with an annual turnover of Rs. 1600 Crores.
From September 1993 to May 1996
Organization: Amco Batteries Ltd., Bangalore
Designation: Engineer Marketing, Industrial Battery Division. Marketing of Industrial batteries to various Institutions like Railways, Electricity Boards, NTPC and Industrial Customers