Anaheim, CA *****
ac9gtw@r.postjobfree.com
jjpetruccelli.pressfolios.com
Justin-Anthony Petruccelli
Skills
Copywriting and editing
Content strategy
Project management (Basecamp, Bitrix, Workfront)
Online content management
Email marketing
Form building (Formstack)
Search engine optimization
Desktop publishing (InDesign, QuarkXPress)
Photography and photo editing (Photoshop)
Basic HTML
Bilingual: English/Spanish
Experience
August 2017-April 2019 Anaheim Resort Transportation Anaheim, CA
Brand Development and Public Relations Strategist
Serve as primary creator of in-house marketing content and collateral for transit and tourism company serving 9 million riders per year, working directly with the director of sales and marketing.
Implement and manage Wi-Fi-enabled onboard infotainment system for 70-bus fleet, including in-house content, paid advertising content, real-time arrival information and other dynamic content.
Conceptualize and write outreach emails and other outreach content, including weekly email marketing newsletters, brochures, fliers and social media posts.
Manage paid advertising contracts and inventory, including internal billboard panels, onboard video and bus wraps, serving as liaison for both clients and vendors.
November 2015-March 2017 California State University Fullerton, CA
Copywriter/Content strategist
Coordinated with associate director of communications to create messaging and content for marketing collateral and website copy for various professional certificate programs, online degree programs and other academic programs.
Created and implemented engaging new program guide outreach pieces for the department’s professional development programs.
Conceptualized and wrote outreach emails and other outreach content, working with program coordinators, directors and faculty.
December 2014-October 2015 UC Irvine Health Irvine, CA
Account Coordinator
Coordinated with account managers to create messaging and content for marketing collateral, ads and website copy about various medical service lines, research programs and procedures.
Conceptualized and wrote profiles of grateful patients, including assisting with the coordination of video shoots.
Worked directly with manager of internal communications to write messages about on-site certification visits, new hires and other important staff announcements.
April 2013- December 2014 Jetpack Marketing Seal Beach, CA
Copywriter
Served as primary copywriter and content manager for featured articles section of eShowroom and Scion Says, Toyota’s internal website for sales consultants.
Served as primary copywriter for Scion vehicle pages and competitive comparisons.
Served as copywriter for Toyota’s Pocket Sourcebook, a reference guide for sales consultants.
July 2012-April 2013
Freelance Writer/Editor/Content Manager
Served as copywriter and content manager during consumer website redesign for BEHR.
Served as primary content manager during creation of Clorox Spanish-language sites for the Grupo Gallegos advertising agency.
Served as primary content manager for Adoption Voices online magazine.
November 2010-July 2012 AOL Media New York, NY
Local Editor, Fountain Valley Patch
Served as primary content editor for community news website, writing stories, conceptualizing story ideas, assigning stories to freelance writers and editing content.
Built site traffic to 20,000 unique monthly visitors over the course of its first year.
February 2008–November 2010 Entrepreneur Media Irvine, CA
Senior Editor, Entrepreneur.com
Served as senior content editor for website with 6 million unique monthly visitors, managing the site’s technology channel, conceptualizing story ideas, assigning stories to freelance writers and editing content, reporting directly to the vice president of site development.
Coordinated site's home page, choosing appropriate content and helping with art direction.
Managed the creation and maintenance of several sponsored microsites, working with clients, designers and fellow editors to create focused content and landing pages.
Served as lone editorial liaison during development of site’s proprietary content management system.
Education
2004-2006 University of Arkansas, Little Rock Little Rock, AR
M.A., journalism (coursework completed).
Served as graduate assistant, producing departmental newsletter and assisting with research.
1998-2001 University of Central Arkansas Conway, AR
B.A., mass communications with an emphasis in print journalism. Minor in Spanish.
1993-1996 University of California Berkeley, CA
Studied Spanish language and literature as well as linguistics and English literature.