Saachi Shah

+1-201-***-**** ac9gfn@r.postjobfree.com www.linkedin.com/in/saachi-shah

Summary

Experienced Digital Marketing Analyst with extensive experience building, maintaining, and running successful digital marketing campaigns. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Experienced in communicating with teams of clients to meet and exceed digital marketing goals

Work Experience

Realatte Ventures LLP SEM Executive Mar 2018 – Aug 2018

Created paid social ads on different platforms like Google AdWords, Times Native, Taboola and other Social Media

Designed and implemented all SEO and SEM campaigns for clients to generate required number of leads.

Worked with google analytics to understand the demographics.

Conducted research including target audience identification, competitive analysis, qualitative website profiling, social media site analysis

Helped manage the range of paid programs including search, social, display/retargeting, content syndication, webinars, etc. to optimize spend within and across channels.

Recorded and analyzed financial reports on weekly basis which yielded a 15% revenue increase

Developed and tested new keywords, by managing Pay-Per-Click campaigns

Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience

Managed campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Controlling Costs Per Lead Generated and also created WordPress sites for different clients.

Storry Co Digital Marketing Analyst Oct 2017 – Dec 2017

Worked to refine social media & ppc strategies to help companies increase awareness

Active role in bringing the new product to market, and analyzing and optimizing the performance

Prepared weekly updates and reports to track growth and success rates of campaigns

Kept up to date and informed on new social media trends and google AdWords strategies

MySolitaire Digital Marketing Analyst July 2017 – Sept 2017

Assisted with streamlining company social media accounts, ensuring uniform content and tone of voice for clients

Attended weekly development team meetings and brainstorming sessions for ideas on events and publicity

Academic Projects

Web based application Faculty Information and Contribution Management System - Created a web based application Faculty Information and Contribution Management System required for NBA(National Board of Accreditation) which provides a central repository of all faculty-related accreditation requirements, with fast and reliable access that proves to be a big help in data organization and management. This system was developed using the object oriented approach

Hotel Taj Lands Website - Built a database system using SQL for a small boutique hotel business and integrated with Apache and CGI Python. The interface was in HTML/CSS where the user can add customers, rooms, and room reservations and can also search for reservations based on any feature

Project Management - Created Project Charter, Project Plan, budget, Quality and Human resource management plan, Stakeholder analysis, Communication plan, Risk management plan for Clothing Startup. Made use of Stakeholder grid, Communication Matrix, Risk Management register and RACI matrix for further analysis

Technical Skills

Google Analytics and AdWords, Search Engine Optimization, Paid Search Campaign,Keyword Analysis, Pivot Tables, VLOOKUP, Microsoft Excel, Access, Word and PowerPoint, DBMS, Tableau, R Language, HTML, Python, Software development lifecycle, Project Management, SQL, Data Mining, Data Analytics, Data Analysis & Decision Making, Lucidchart,Data Visualization, Analytics for Business Intelligence.

Education

Masters in Information Technology & Analytics December 2019 Rutgers – Newark GPA – 3.5

Bachelor’s in Computer Engineering May 2017 Mumbai University GPA – 3.7

Diploma in Computer Engineering May 2014 Shri Bhagubhai Mafatlal Polytechnic GPA – 3.6

Certificates

Google Analytics and AdWords Business intelligence tool Tableau 2018.2 & Power BI Project Management Python Training Digital Marketing IEEE Skill Knowledge Enhancement Program.

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