Content and Copy writer

Ukey-Agazie, Suziette Akpomejevwe

https://ng.linkedin.com/in/suzietteukey ****.****@*****.*** 080********, 080******** Career Summary:

I am a creative (with an entrepreneurial spirit) who has, over the years, grown in the field of Marketing Communication. I have, developed disruptive strategies, creative and experiential that aid in the development of brands across various platforms online and offline. My Experience:

Spill-It Services Co-Founder 2018 –

o A storytelling agency that works with agency or directly with brands. We also train individuals and professionals on Storytelling, Content Marketing and Social Media Marketing amongst other Communication topics. Presently training at TINK Bschool.

Sterling Bank Corporate Communication Specialist 2017 – 2018 A major achievement was creating the brand persona. This enabled us to build a new culture which was passed down via attributes to staff and then to the general public. Working with the various communication unit and departments in the bank to ensure communication aligns with the brand persona.

BBDO Contract Snr. Copywriter 2017

o Worked with the Nigeria and South Africa team as the lead copywriter from Nigeria, to build the 1st Nigerian YouTube Campaign to promote YouTube, in Nigeria.

WhiteOlive Christian Assembly Head e-PR 2016 –

o Launched the social media pages and created blog contents that gave the Church a niche online. My major achievement was creating the church communication materials and brand personality at commencement of the church. Presently heading the online team.

Yellow Brick Road Freelance Snr Copywriter 2016

o Assisted the team to create communication for brands like Glo, UNICEF, Purple and was part of the team to win the brand, Alara.

Livity Africa/Google Nigeria Digital Marketing Trainer 2016 o Trained over 300 professionals and entrepreneurs on the act of digital marketing

(digifybytes) to help them sustain their business and add an extra skill set as a Google trainer in Nigeria.

Neo Media Limited Content Strategist 2016

o Worked with the agency to create winning strategies that won the pitch for Maltina Dance All 2016 amongst other activation for other brands in Nigeria Brewery

(FMCG)

Streams Communication Creative Consultant/Group Head 2016 o Trained and worked with the team to create engaging activations and advertising to launch Tecno WinPad, Green Nigeria Airways, and Turkish Airline.

TekSightEdge Limited Social Media Content Writer 2015 – 2016 o Created e-PR articles for Adidas (Nigeria & Ghana) plus radio copy and review articles to launch Tecno Mobile Phantom A plus articles to push Techno’s Palmchat, gaining subscribers and to drive sales for Adidas new outlet on Isaac John, GRA, Ikeja. Lagos.

Bluebird Communication Snr Copy Manager 2014 – 2015 o My main achievement was creating the agency’s Social Media handle to promote the 20th anniversary. I was tasked to create copy for brands like Sterling Bank, Law Union and Rock, Skye Bank, Toyota, et al.

TBWA/Concept Snr. Copy Manager 2013 – 2014

o My major achievements were being part of the team that won the following jobs; Glo, Chivita, SFH Gold Circle Flex Condom and Chi Exotic. One of my jobs won an award for our Client Glo at LIAF awards. The Lead copywriter for Stanbic IBTC. Also, trained interns plus plan/organize the TBWA’s 2013 (pirate themed) Christmas party.

Charvet Nigeria Ltd Business Development Manager, Kiss Mix 2011 – 2013 o Increased its sales outlets thereby, increased sales by 50% in Lagos (achievement). Created and managed a favourable public image across media. Promoted other brands like Power Horse Energy Drink, Oshee Vitamin Shots et al.

Batescosse Snr. Copywriter 2010 – 2011

o Create copy and content for brands like MTN, Amstel Malta, BAT, Mobitel (the team that won the pitch), Mama Cook Rice, FIRS, Cowbell (Major achievement was being the lead copy writer on the team that won the pitch), etc. Created events strategy for the brands and also, planned and organized Cosse’s 2010 (old school themed) Christmas party.

Azzagai Copywriter 2009 -2010

o Create copy and content for brands like Dangote Noodles, Nordica Fertility Clinic

(plus their 2010 & 2011 calendar), Horlicks, etc. My major achievement was writing the launch TVC for Dangote Noodles and major campaign for EKITI State rebranding effort.

TBWA/Concepts Trainee/Writer 2008 – 2009

o Trained on Copywriting and was retained. I worked on brands like UAC food court, Swan water, UAC calendar 2009 and 2010, Swift network, Stanbic IBTC and Harp amongst others. Was part of the team that won Goldberg (rebranding) pitch for the sister company, FUSE.

National Troupe of Nigeria Actor 2007 – 2008

o Acted with the National troupe as a contract staff for the public and for dignitaries like the former president of Nigeria Olusegun Obasanjo.

Cross River State Cultural Centre, Calabar NYSC Corper 2005 – 2006 o Dancer and performer with the State troupe. As Creative Director for the CDS Dance and Drama, I was awarded the Governor’s Award for excellence and NYSC State Award for planning and organizing the CDS team to travel and win 2nd place, Dance at the Dance and Drama Annual NYSC Festival.

Charvet Nig Ltd Events planner/PRO 2003 – 2005

o I planned, organised and carried out promotional event to market the brand Power Horse energy drink, a new entrant into the market. Building its image and creating awareness for the brand in target outlets across Lagos. Single handily opened the Benin market.

My Foreign Experience (Remote):

World writers/Tag World Wide, London Copy/Transcreation Consultant 2011 - 2018 Work remotely, carrying out research, radio production and voice over consultancy and reworking copy to suit our locality. Brands are Duracell, Facebook, Nurofen and Intel.

Oliver Marketing Limited, London Copy/Transcreation Consultant 2015 Consulting and carrying out research on behalf of their client to help them best understand the Nigerian market (remote work) before launching Google Android One.

Cutlerfish, Australia Transcreation Copywriter 2019 Transcreated Nike’s 2019 campign about to break worldwide. My Education:

Lagos Business School Driving Strategic Innovation & Business Development (2016)

Enterprise Development Centre Business Women Road to Growth (2016)

Miami Ad School, Berlin Concept and Storytelling (2014)

School of Media and Communication; Pan Atlantic University MSc Media and Communication (2013)

University of Benin B.A Theatre Arts - Second Class Upper (2004)

Google and YouTube Digital Marketing & Content Marketing My Core Skills: Creative writing; Stage Management; Marketing; Socializing; Events; Social Media Marketing; Content Development; Training; Presentation. Executive member of the School of Media and Communication, Alumni Association (SMCAA). Reference: On Request.